I create strategy-driven branding for food, drinks, lifestyle and pharmaceutical products. My main expertise lies in brand identity and packaging design. I work across a variety of styles—illustrative, photographic, and typographic—and create digital illustrations in diverse forms such as woodcut, vintage, and pop art to support design concepts. I’ve worked on multinational brands like Irish Distillers, Nestlé, Cadbury’s, and Douwe Egbert’s, as well as smaller Australian brands including Golden Circle, Trisco Foods and Australian Bone Broth Co. My experience spans Fast Moving Consumer Goods (FMCG), covering all stages from concept to print-ready artwork on substrates like steel, aluminium, labels, boxes, flexible film, and more. My designs have been recognised with awards such as the World Label Awards (2010) and have spoken at industry conferences and led workshops for the Queensland Government. I have been freelancing for 22 years.…

Renee Weaver

I create strategy-driven branding for food, drinks, lifestyle and pharmaceutical products. My main expertise lies in brand identity and packaging design. I work across a variety of styles—illustrative, photographic, and typographic—and create digital illustrations in diverse forms such as woodcut, vintage, and pop art to support design concepts. I’ve worked on multinational brands like Irish Distillers, Nestlé, Cadbury’s, and Douwe Egbert’s, as well as smaller Australian brands including Golden Circle, Trisco Foods and Australian Bone Broth Co. My experience spans Fast Moving Consumer Goods (FMCG), covering all stages from concept to print-ready artwork on substrates like steel, aluminium, labels, boxes, flexible film, and more. My designs have been recognised with awards such as the World Label Awards (2010) and have spoken at industry conferences and led workshops for the Queensland Government. I have been freelancing for 22 years.…

Available to hire

I create strategy-driven branding for food, drinks, lifestyle and pharmaceutical products. My main expertise lies in brand identity and packaging design. I work across a variety of styles—illustrative, photographic, and typographic—and create digital illustrations in diverse forms such as woodcut, vintage, and pop art to support design concepts.

I’ve worked on multinational brands like Irish Distillers, Nestlé, Cadbury’s, and Douwe Egbert’s, as well as smaller Australian brands including Golden Circle, Trisco Foods and Australian Bone Broth Co. My experience spans Fast Moving Consumer Goods (FMCG), covering all stages from concept to print-ready artwork on substrates like steel, aluminium, labels, boxes, flexible film, and more.

My designs have been recognised with awards such as the World Label Awards (2010) and have spoken at industry conferences and led workshops for the Queensland Government.

I have been freelancing for 22 years.

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Work Experience

Creative Designer at Evolve Brand Design
July 4, 2004 - Present
## THE ROLE I design for both small and large brands, navigating the needs of localisation and globalisation across diverse markets. My focus is on creating profitable design solutions that boost product sales. I provide award-winning designs, big agency creativity, and international experience without the usual overhead costs. My approach is straightforward, smart, transparent, and results-oriented. ## MY RESPONSIBILITIES - Lead Designer responsible for all design outputs - Collaborate closely with photographers, food stylists, food technologists, illustrators, copywriters, and web developers - Manage marketing efforts across digital, in-person, and promotional channels - Consistently deliver work on deadline - Extensive experience travelling internationally to press proof across multiple substrates including steel, aluminium, flexible film, synthetic and paper labels, fibreboard, and PET. This expertise ensures artwork files are optimised for the specific printing material. **Countries worked with:** China, Czech Republic, France, Germany, Hong Kong, Ireland, New Zealand, Singapore, United Arab Emirates, United Kingdom, United States of America ## ACHIEVEMENTS - Over 22 years as a self-employed Creative Director/Designer - Winner of a Gold and Bronze World Label Award (2010) - Guest lecturer at Griffith University sharing industry knowledge - Delivered numerous workshops on creating packaging and labelling designed to sell for the Queensland Government - Recipient of the Louskáček Award (1998) while working in the Czech Republic

Education

Bachelor of Arts in Graphic Design at Queensland College of Art – Griffith University
February 1, 1995 - November 29, 1997
Certificate IV in Business at Tafe Queensland
January 1, 2006 - December 1, 2006
Certificate of Art and Design at Tafe Queensland
December 1, 1993 - December 1, 1993
Certificate of Drawing at Tafe Queensland
December 1, 1992 - December 1, 1992

Qualifications

Graduate of The Recipe For SEO Success
January 20, 2019 - January 20, 2020

Industry Experience

Consumer Goods, Manufacturing
    paper BRAND NAME GENERATION, IDENTITY & PACKAGING DESIGN
    Working closely with the client, we developed a brand strategy targeting three key audiences: consumers halal-certified health supplements, wellness-focused adults concerned about ageing, and informed pet owners seeking quality nutrition for their animals. The brand identity was designed to reflect the premium quality of Kóllagen Duo’s collagen peptides through a clean, clinical aesthetic that communicates scientific credibility. The challenge was to create a cohesive visual language that unites both human and pet supplements while appealing subtly to each audience. Brand Intentions: • Establish a consistent brand identity across human and pet supplement lines. • Convey a sense of superior quality backed by science. • Emphasise honesty and transparency through clear, uncluttered design. • Design packaging using metalised pouches that are both functional and distinctive. • Differentiate from typical aggressive sports supplement branding with a calm, credible style. The brand name Kóllagen Duo highlights the premium quality of Type I & III collagen, setting it apart in the market. The pouch designs break away from the typical masculine branding common in this category. Featuring a white and silver background with subtle graphics, the design suggests a clinical, scientific, and mildly sports-oriented feel. Overall, the brand theme conveys honesty and a foundation in scientifically backed formulas to stand out in a competitive market. “Renee consistently exceeds our expectations. Her design solutions not only meet our needs but also open new business opportunities. We value her deep knowledge and generous sharing of insights. From legal advice to creative ideas, Renee has been a vital partner. We are proud of our product labels and grateful for her ongoing support and creativity.” — Maria Varkevisser, Director, Retail Fusion packagingdesign brandidentity collagensupplements petnutrition…
    paper BRAND & PACKAGING DESIGN REFRESH
    During the brand strategy discovery, I identified Raw 4 Paws’ unique position as a premium supplier of natural, biologically appropriate nutrition for dogs and cats. Raw 4 Paws caters specifically to industry retailers such as dog groomers, trainers, daycares, and pet lovers looking to start small businesses from home. This insight shaped a warm, professional brand that speaks directly to these passionate, knowledgeable audiences seeking quality, variety, and convenience in fresh-frozen packaging formats. Brand Intentions: • Develop a warm, passionate, yet professional brand personality that connects with industry retailers and pet lovers. • Create packaging that is functional, environmentally conscious, and visually distinct. • Evolve the existing design by incorporating fresh brand elements. • Build an e-commerce website that attracts new stockists. The result is a versatile, flexible brand image that conveys quality and nutritional integrity. The new brand design balances fun and positivity with understated care and wellness, reflecting both honesty and transparency. Packaging was designed for two formats—a box and plastic tub—clearly differentiating flavours and benefits with a strong colour code while minimising environmental impact. “Our first collaboration with Renee was in 2009 when we had just launched our business, Raw 4 Paws, and she designed our logo. Throughout the years, she has developed our packaging design and most recently managed our company's rebranding and website. Working with Renee is very easy; she has a profound understanding of our brand's needs to create a professional and inviting look. Moreover, she appreciates customer feedback and tries to include ideas whenever possible. We are very happy with all the work Renee has done for us up to this point and eagerly look forward to working with her again.” — Sabine Weltewitz, Owner at Raw 4 Paws I also designed and built the website: https://www.twine.net/signin I loved working on this project from start to finish — the caring energy behind the brand truly shines through every touchpoint. BrandIdentity PackagingDesign EcommerceWebsite PetNutrition Raw4Paws…
    paper BRAND IDENTITY & PACKAGING DESIGN
    Collaborating closely with the client, we developed a brand strategy that positions Australian Bone Broth Co as a premium, trustworthy choice in the bone broth market. The focus was on appealing to health-conscious consumers who value genuine nutritional benefits and quality ingredients. The brand identity combines a warm, calming tone with a contemporary and slightly masculine Australian aesthetic. It reflects the product’s natural, functional qualities while reinforcing its status as a category leader. Clear Australian-themed imagery is subtly integrated into the packaging to highlight the brand’s origins, creating a strong connection with consumers at every touchpoint. Brand Intentions: • Establish a warm, relaxed brand personality that conveys leadership in the category. • Create a flexible design system adaptable for multiple languages. • Highlight the product as a highly nutritious, functional food. • Design packaging suitable for both thick liquid concentrates in jars and freeze-dried powder pouches. The result is a classy and confident brand that appeals to proactive health helpers aged 50+ and fitness-focused consumers, standing out as a premium choice for daily bone broth consumption. “Renee rebranded my products – the results are outstanding and just what our business needed to go forward. Excellent communication, delivered on time.” — Maria Varkevisser, Director, Australian Bone Broth Co. BrandIdentity PackagingDesign FunctionalFood PremiumBoneBroth HealthAndWellness…
    paper BRAND IDENTITY & PACKAGING DESIGN
    Partnering with Andrew and Pranya, we crafted a brand identity for Outback Tucker that captures the rugged, authentic spirit of outback Australia and the premium quality of their grass-fed, free-range beef jerky. The brand needed to clearly communicate its 100% Australian origins and natural, healthy benefits, while standing out in a crowded market. Brand Intentions: • Convey a superior, authentic Australian brand personality. • Communicate key benefits: 100% grass-fed Australian beef, no added sugar, gluten-free, and no MSG. • Create a quintessential Australian style that avoids typical ocker clichés. • Design packaging that showcases product quality with a distinctive window feature. The result is a clean, honest design that reflects the brand’s values and connects with consumers seeking genuine Australian products with clear health benefits. The design features a silhouette of cattle mustering with a helicopter overhead, reflecting Andrew’s unique profession and connection to the land. The logo incorporates an illustration of an Akubra hat, a classic Australian symbol, reinforcing the brand’s heritage without feeling cliché. A window shaped like Australia on the pouch allows consumers to see the real product inside, emphasising transparency and quality. “I found Renee to be a remarkably professional and efficient individual who provided a high quality service for a reasonable price, all of which was quoted accurately upfront. I'm sure she would be valuable to any design project and I wouldn't hesitate to recommend her services to anyone, I certainly will be using them going forward.” — Andrew McClymont, Owner at Outback Tucker packagingdesign branddesign australianfood foodproducers…
    paper Brand Identity & Packaging Design
    Starting with the brand strategy, I quickly identified three main competitors in the market. However, none of them targeted females seeking to inspire their cooking, as their primary audience. This revealed a gap for a fun, exciting brand that connects directly with our main purchaser – women. The branding called for eye-catching designs, bold colours, and a warm, inviting feel. Adding a touch of class and plenty of fun, I created a brand identity with a big personality that reflects the flavour of the product. Brand Intentions: • Create a brand name that captures the true umami flavour. • Position the brand to stand out, be bold, and feel different. • Communicate the message: “unique flavour and crunchy texture”. • Design labels that capture attention and inspire a new way to cook. • Develop an e-commerce website to captivate consumers and encourage purchases. The result is full of delicious feminine vibes and fun energy. I’d love to hear your thoughts. “Working with Renee has been life-changing and saved me from making costly mistakes for my new business, Uu-Mah-Mia. Renee’s experience and knowledge of the food industry are invaluable, and her creative concepts and ideas are both on-trend and innovative. She tailored our brand voice and strategy to suit our needs and those of our future customers. We look forward to continuing to work with Renee on the Uu-Mah-Mia website.” — Raelene Beale, Owner at Uu-Mah-Mia I also designed and built the website: https://www.twine.net/signin I loved working on this branding project from start to finish – you can probably tell from the playful energy in the designs. BrandName BrandIdentity LabelDesigns Packaging EcommerceWebsite…

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