Available to hire
Hi, I’m Renzo Bastos, a content and social media strategist and digital marketing specialist based in Toronto. I bring over five years of experience across brand strategy, content production, and multi-platform campaigns that grow audiences and strengthen brand presence. I thrive in collaborative environments and love blending creative storytelling with data-driven insights to deliver measurable results.
I enjoy shaping brand identity, coordinating cross-functional teams, and delivering high-quality content—from photography and short-form video to campaign assets—that align with business goals and elevate customer experience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Advanced
French
Intermediate
Work Experience
Marketing Coordinator at KuriaGroup
October 1, 2023 - October 7, 2025Led the development and execution of integrated advertising strategies, resulting in a 30% increase in brand engagement across social media platforms. Produced over 200 pieces of high-quality audiovisual content, ensuring alignment with business goals. Managed a marketing budget of $15,000+, optimizing spend to achieve a 20% cost reduction per lead. Collaborated with cross-functional teams to identify market opportunities, improving customer acquisition by 18%. Designed and implemented content calendars across Instagram, Facebook, and YouTube, boosting consistency and follower growth by 40%. Analyzed campaign performance using Google Analytics and Meta Business Suite, generating monthly reports to inform data-driven strategy adjustments.
Supervisor at Scheffler’s
October 1, 2023 - PresentSupervise daily operations and onboarded 15+ new staff members, reducing onboarding time by 30%. Coordinated with management to support digital marketing initiatives, including photography and short-form video content for social media, creating over 50 pieces. Developed promotional content for in-store campaigns improving customer engagement. Maintained inventory and ensured full compliance with health and food safety standards.
Digital Marketing Coordinator at Sona Pilates Studio
May 1, 2015 - PresentCo-developed the studio’s brand identity and visual guidelines, ensuring consistency across digital and print platforms. Designed and launched the website and booking system, streamlining client reservations and reducing manual processes. Produced photo, video, and graphic content that boosted social media engagement within three months. Planned and executed targeted advertising campaigns, increasing lead conversions by 25% and supporting steady membership growth. Directed creative storytelling and campaign strategy to enhance brand awareness and customer experience.
Education Committee Vice President at KuriaCoop
December 1, 2024 - October 7, 2025Designed and implemented financial literacy programs that reached over 2,000 participants. Organized PR events that boosted community engagement and enhanced the organization's public image.
Volunteer at Global Startups – Toronto, ON
July 1, 2025 - October 7, 2025Assisted in various stages of short film production including setup, lighting, sound, and on-set coordination. Supported directors and crew with logistics and equipment handling, ensuring smooth daily operations during shoots. Contributed to post-production tasks such as organizing footage and assisting with editing workflows.
Production Assistant / Videographer at George Brown College Alumni Film Projects
August 1, 2022 - PresentManaged live social media updates during the tech conference, enhancing real-time engagement and event visibility. Collaborated with the marketing team to create and publish over 20 pieces of engaging digital content across multiple platforms. Captured key moments, speaker highlights, and audience interactions to amplify the event’s reach and storytelling.
Digital Media Content Coordinator at Tania Abad
August 1, 2020 - October 7, 2025Created over 80 visual assets including campaign videos, motion graphics, and social media content, resulting in a 60% increase in audience interaction. Planned and executed a content distribution strategy across Facebook, Instagram, and YouTube, leading to a 3x growth in follower count within six months. Utilized tools like Adobe Premiere, Photoshop, and After Effects to produce polished, on-brand digital content under tight deadlines.
Marketing Coordinator at KuriaGroup
October 1, 2023 - October 7, 2025Led the development and execution of integrated advertising strategies, resulting in a 30% increase in brand engagement across social media platforms. Produced over 200 pieces of high-quality audiovisual content, ensuring alignment with business goals. Managed a marketing budget of $15,000+, optimizing spend to achieve a 20% cost reduction per lead. Collaborated with cross-functional teams to identify market opportunities, improving customer acquisition by 18%. Designed and implemented content calendars across Instagram, Facebook, and YouTube, boosting consistency and follower growth by 40%. Analyzed campaign performance using Google Analytics and Meta Business Suite, generating monthly reports to inform data-driven strategy adjustments.
Supervisor at Scheffler’s
October 1, 2023 - PresentSupervise daily operations and onboarded 15+ new staff members, reducing onboarding time by 30%. Coordinated with management to support digital marketing initiatives, including photography and short-form video content for social media, creating over 50 pieces. Developed promotional content for in-store campaigns improving customer engagement. Maintained inventory and ensured full compliance with health and food safety standards.
Digital Marketing Coordinator at Sona Pilates Studio
May 1, 2015 - PresentCo-developed the studio’s brand identity and visual guidelines, ensuring consistency across digital and print platforms. Designed and launched the website and booking system, streamlining client reservations and reducing manual processes. Produced photo, video, and graphic content that boosted social media engagement within three months. Planned and executed targeted advertising campaigns, increasing lead conversions by 25% and supporting steady membership growth. Directed creative storytelling and campaign strategy to enhance brand awareness and customer experience.
Production Assistant / Videographer at George Brown College Alumni Film Projects
August 1, 2022 - PresentManaged live social media updates during the tech conference, enhancing real-time engagement and event visibility. Collaborated with the marketing team to create and publish over 20 pieces of engaging digital content across multiple platforms. Captured key moments, speaker highlights, and audience interactions to amplify the event’s reach and storytelling.
Education Committee Vice President at KuriaCoop
December 1, 2024 - October 7, 2025Designed and implemented financial literacy programs that reached over 2,000 participants. Organized PR events that boosted community engagement and enhanced the organization's public image.
Marketing Volunteer at Global Startups
July 1, 2025 - October 7, 2025Assisted in various stages of short film production including setup, lighting, sound, and on-set coordination. Supported directors and crew with logistics and equipment handling, ensuring smooth daily operations during shoots. Contributed to post-production tasks such as organizing footage and assisting with editing workflows.
Digital Media Content Coordinator at Tania Abad
August 1, 2020 - October 7, 2025Created over 80 visual assets including campaign videos, motion graphics, and social media content, resulting in a 60% increase in audience interaction. Planned and executed a content distribution strategy across Facebook, Instagram, and YouTube, leading to a 3x growth in follower count within six months. Utilized tools like Adobe Premiere, Photoshop, and After Effects to produce polished, on-brand digital content under tight deadlines.
Marketing Coordinator at KuriaGroup
October 1, 2023 - October 1, 2023Led the development and execution of integrated advertising strategies, resulting in a 30% increase in brand engagement across social media platforms. Produced 200+ audiovisual pieces, ensuring alignment with business goals. Managed a marketing budget of $15,000+, optimizing spend to achieve a 20% cost reduction per lead. Collaborated with cross-functional teams to identify market opportunities, improving customer acquisition by 18%. Designed and implemented content calendars across Instagram, Facebook, and YouTube, boosting consistency and follower growth by 40%. Analyzed campaign performance using Google Analytics and Meta Business Suite, generating monthly reports to inform data-driven strategy adjustments.
Supervisor at Scheffler’s
October 1, 2023 - November 20, 2025Supervise daily operations and onboarded 15+ new staff members, reducing onboarding time by 30%. Coordinated with management to support digital marketing initiatives, including photography and short-form video content for social media, creating over 50 pieces. Developed promotional content for in-store campaigns improving customer engagement. Maintained inventory and ensured full compliance with health and food safety standards.
Production Assistant / Videographer at George Brown College Alumni Film Projects
August 1, 2022 - November 20, 2025Managed live social media updates during tech conferences, enhancing real-time engagement and event visibility. Collaborated with the marketing team to publish over 20 pieces of engaging digital content across multiple platforms. Captured key moments, speaker highlights, and audience interactions to amplify the project’s reach and storytelling.
Marketing Volunteer at Global Startups
July 31, 2025 - July 31, 2025Assisted in various stages of short film production including setup, lighting, sound, and on-set coordination. Supported directors and crew with logistics and equipment handling, ensuring smooth daily operations during shoots. Contributed to post-production tasks such as organizing footage and assisting with editing workflows.
Education Committee Vice President at KuriaCoop
December 1, 2024 - December 1, 2024Designed and implemented financial literacy programs that reached over 2,000 participants. Organized PR events that boosted community engagement and enhanced the organization's public image.
Digital Media Content Coordinator at Tania Abad
August 1, 2020 - August 1, 2020Created over 80 visual assets including campaign videos, motion graphics, and social media content, resulting in a 60% increase in audience interaction. Planned and executed a content distribution strategy across Facebook, Instagram, and YouTube, leading to 3x follower growth within six months. Utilized Adobe Premiere, Photoshop, and After Effects to produce polished, on-brand digital content under tight deadlines.
Education
Diploma in Video Design and Production at George Brown College
January 11, 2030 - January 1, 2024Bachelor of Communications at University of Lima
January 11, 2030 - January 1, 2021Diploma in Video Design and Production at George Brown College
January 11, 2030 - January 1, 2024Bachelor of Communications at University of Lima
January 11, 2030 - January 1, 2021Diploma in Video Design and Production at George Brown College
January 11, 2030 - January 1, 2024Bachelor of Communications at University of Lima
January 11, 2030 - January 1, 2021Graduate Certificate: Google Ads Display / Search, Google Analytics at Google (Online)
January 11, 2030 - November 20, 2025Qualifications
Graduate Certificate: Google Ads Display / Search, Google Analytics
January 11, 2030 - October 7, 2025Graduate Certificate: Google Ads Display / Search, Google Analytics
January 11, 2030 - October 7, 2025Graduate Certificate: Google Ads Display / Search
January 11, 2030 - October 7, 2025Google Analytics Certification
January 11, 2030 - October 7, 2025Google Ads Display / Google Ads - Display & Search Certification
January 11, 2030 - November 20, 2025Google Analytics Certification
January 11, 2030 - November 20, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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