Available to hire
I’m Retno Wulandari, a passionate storyteller and creative strategist with extensive experience in content marketing and editorial leadership. I’ve led editorial teams and crafted narratives across beauty, lifestyle, and tech, helping brands connect with audiences through authentic content.
I’m committed to quality, a consistent brand voice, and data-informed storytelling. I enjoy turning complex ideas into clear, engaging campaigns and leveraging AI tools to streamline research and content production.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Senior Copywriter at Elshe Estetika Nusantara
August 1, 2022 - PresentCrafted and refined content for Elsheskin, The Elshe Clinic, and Skin Philosophy Clinic; ensured a strong, consistent brand voice across platforms; ideated and executed content for Instagram, TikTok, YouTube, Facebook, Twitter; wrote high-converting copy for e-commerce platforms and performance ads; led end-to-end content production; analyzed engagement metrics and optimized based on trends; utilized AI tools; maintained a centralized content library.
Managing Editor at PT Digital Vision Publishing
October 1, 2019 - September 13, 2025Directed the editorial team in producing balanced, high-quality content; developed comprehensive editorial guidelines; coordinated with the digital team to integrate traditional journalism with online trends; oversaw content production and deadlines in a fast-paced environment.
Head Editor at PT Digital Vision Publishing
August 1, 2018 - September 13, 2025Led the content team in selecting timely topics; supervised the full cycle of content production from research to final review; fostered collaboration and professional growth among team members.
English Journalist (Investigative) at Brilio.net
June 1, 2017 - September 13, 2025Conducted investigations into complex issues including religious movements and environmental concerns; developed data-backed narratives by interviewing sources, gathering evidence, and analyzing trends; built and maintained an extensive network of sources.
Editor (Content Partnership) at Okezone .com
January 1, 2016 - September 13, 2025Established and managed strategic editorial partnerships; co-created and distributed high-caliber content; ensured content met editorial standards for accuracy, fairness, and independence.
Editor in Chief at SSCX International
July 1, 2015 - September 13, 2025Launched and developed SHIFT magazine; led editorial operations from concept to execution; directed content creation, managed publication schedules, and led a team of writers and editors; cultivated relationships with industry stakeholders and collaborated with marketing and events.
Freelance Content Writer & Social Media Strategist at Freelance
August 1, 2014 - September 13, 2025Delivered high-quality written and graphic materials; developed and executed comprehensive content strategies for clients across tech, travel, e-commerce, and F&B sectors; collaborated with business owners and designers to optimize messaging, creative direction, and ad placements for maximum impact.
Senior Copywriter at Elshe Estetika Nusantara
August 1, 2022 - PresentLed end-to-end content production for Elsheskin, The Elshe Clinic, and Skin Philosophy Clinic; maintained a consistent brand voice across beauty and skincare platforms; developed and executed content for Instagram, TikTok, YouTube, Facebook, Twitter, and other digital assets; wrote high-converting copy for e-commerce (Shopee, TikTok Shop, Tokopedia) and performance ads (Meta Ads, TikTok Ads). Collaborated with designers, videographers, 3D artists, and talents; analyzed engagement metrics to optimize content; leveraged AI tools to streamline research and creation; managed a centralized content library.
Managing Editor at PT Digital Vision Publishing
October 1, 2019 - September 13, 2025Directed the editorial team; developed guidelines; integrated traditional journalism with online trends; coordinated with the digital team to enhance audience reach; oversaw content production, deadlines, and quality standards in a fast-paced environment.
Head Editor at PT Digital Vision Publishing
August 1, 2018 - September 13, 2025Led the content team in topic selection and coverage; supervised the full content lifecycle from research to final review; upheld strict journalistic standards and fostered collaboration and professional growth among team members.
English Journalist (Investigative) at Brilio.net
June 1, 2017 - September 13, 2025Conducted thorough investigations into complex issues including religious movements and environmental concerns; developed deep, data-backed narratives by interviewing sources, gathering evidence, and analyzing trends; built a large network of sources and produced influential investigative pieces.
Editor (Content Partnership) at Okezone.com
January 1, 2016 - September 13, 2025Established and managed strategic editorial partnerships; co-created and distributed high-caliber content with external partners; ensured content met editorial standards for accuracy, fairness, and independence.
Editor in Chief at SSCX International
July 1, 2015 - September 13, 2025Launched SHIFT magazine and led editorial operations from concept to execution; oversaw content creation, publication schedules, and a team of writers/editors; built relationships with industry stakeholders and collaborated with marketing/sales for integrated campaigns; managed media relations and offline events.
Freelance Content Writer & Social Media Strategist at Freelance / Self-employed
August 1, 2014 - September 13, 2025Delivered high-quality written and graphic materials for diverse clients; developed and executed content strategies across tech, travel, e-commerce, and F&B; collaborated with business owners and designers to optimize messaging, creative direction, and ad placements.
Senior Copywriter at Elshe Estetika Nusantara
August 1, 2022 - PresentCrafted and refined content for Elsheskin, The Elshe Clinic, and Skin Philosophy Clinic across platforms; ideated and executed engaging content for Instagram, TikTok, YouTube, Facebook, Twitter, and other digital assets; wrote high-converting copy for e-commerce and performance ads; led end-to-end content production; analyzed performance metrics and optimized based on trends; utilized AI tools to enhance research and streamline creation; maintained a centralized content library; ensured tone, messaging accuracy, and regulatory compliance.
Managing Editor at PT Digital Vision Publishing
October 1, 2019 - September 13, 2025Directed the editorial team to produce balanced, high-quality content; developed editorial guidelines to ensure integrity and consistency; coordinated with the digital team to integrate traditional journalism with online trends; oversaw content production and deadlines in a fast-paced environment.
Head Editor at SSCX International
August 1, 2018 - September 13, 2025Led the content team in topic selection, supervised the full content production cycle, and fostered a collaborative environment to nurture creativity and professional growth; upheld journalistic standards and aligned content with branding objectives.
English Journalist (Investigative) at Brilio.net
June 1, 2017 - September 13, 2025Conducted in-depth investigative reporting on complex issues, developing data-supported narratives through interviews, source networks, and trend analysis; produced reporting that adhered to ethical standards.
Editor (Content Partnership) at Okezone.com
January 1, 2016 - September 13, 2025Established and managed strategic editorial partnerships; collaborated with external partners to co-create and distribute high-caliber content; ensured editorial standards for accuracy, fairness, and independence.
Editor in Chief at SSCX International
July 1, 2015 - September 13, 2025Launched SHIFT magazine, led editorial operations from concept to execution; directed content creation, managed publication schedules, and led a team of writers and editors; built relationships with industry stakeholders and supported marketing integration.
Freelance Content Writer & Social Media Strategist at Various Clients
August 1, 2014 - September 13, 2025Delivered high-quality written and graphic materials, including articles, press releases, and social media content; developed and executed content strategies for clients across tech, travel, e-commerce, and F&B; collaborated with business owners and designers to optimize messaging and ad placements.
Senior Copywriter at Elshe Estetika Nusantara
August 1, 2022 - PresentLed end-to-end content production for Elsheskin, The Elshe Clinic, and Skin Philosophy Clinic; developed and refined content across Instagram, TikTok, YouTube, Facebook, Twitter, and other digital assets; wrote high-converting copy for e-commerce (Shopee, TikTok Shop, Tokopedia) and performance ads (Meta Ads, TikTok Ads) in beauty/skincare; partnered with designers, videographers, 3D artists, and talents; analyzed engagement metrics to optimize content; integrated AI tools to enhance research and streamline creation; maintained centralized content library.
Managing Editor at PT Digital Vision Publishing
October 1, 2019 - September 13, 2025Directed editorial team to produce balanced, high-quality content; developed comprehensive editorial guidelines ensuring integrity and consistency; coordinated with the digital team to integrate traditional journalism with evolving online trends, enhancing audience reach; oversaw content production, managing deadlines and quality standards in a fast-paced environment.
Head Editor at PT Digital Vision Publishing
August 1, 2018 - September 13, 2025Led the content team in selecting timely and relevant topics, ensuring factual and compelling coverage; supervised the full cycle of content production—from research and writing to editing and final review—upholding strict journalistic standards; fostered a collaborative environment that nurtured creativity and professional growth.
English Journalist (Investigative) at Brilio.net
June 1, 2017 - September 13, 2025Conducted thorough investigations into complex issues including religious movements and environmental concerns; developed deep, data-backed narratives by interviewing key sources, gathering detailed evidence, and analyzing trends; built and maintained an extensive network of sources, ensuring timely and accurate reporting; produced investigative pieces that adhered to the highest ethical standards.
Editor (Content Partnership) at Okezone .com
January 1, 2016 - September 13, 2025Established and managed strategic editorial partnerships, enhancing content reach and quality; collaborated with external partners to co-create and distribute high-caliber content that resonated with diverse audiences; ensured all content met stringent editorial standards for accuracy, fairness, and independence.
Editor in Chief at SSCX International
July 1, 2015 - September 13, 2025Integral in launching and developing SHIFT magazine, leading all editorial operations from concept to execution; directed content creation, managed publication schedules, and led a dedicated team of writers and editors; cultivated relationships with industry stakeholders to boost reputation and reach; collaborated with marketing and sales to integrate content strategies with branding initiatives; managed media relations and offline events.
Freelance Content Writer & Social Media Strategist at Self-Employed
August 31, 2014 - September 13, 2025Delivered high-quality written and graphic materials, including articles, press releases, and social media content, tailored to client needs; developed and executed comprehensive content strategies, driving engagement for clients across tech, travel, e-commerce, and F&B sectors; collaborated with business owners and designers to optimize messaging, creative direction, and ad placements for maximum impact.
Education
Bachelor's Degree in Craft Art, Art & Design Faculty at Institut Teknologi Bandung
January 11, 2030 - September 13, 2025Bachelor's Degree in Craft Art at Institut Teknologi Bandung
January 11, 2030 - September 13, 2025Bachelor's Degree in Craft Art at Institut Teknologi Bandung
January 11, 2030 - September 13, 2025Bachelor's Degree in Craft Art, Art & Design Faculty (FSRD) at Institut Teknologi Bandung
January 11, 2030 - September 13, 2025Qualifications
RevoU Digital Marketing Mini-Course
January 11, 2030 - September 13, 2025RevoU Digital Marketing Mini-Course
January 11, 2030 - September 13, 2025RevoU Digital Marketing Mini-Course
January 11, 2030 - September 13, 2025RevoU Digital Marketing Mini-Course
January 11, 2030 - September 13, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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