I am a Photoshop and Image Editor Expert with over two decades of experience dedicated to delivering high-quality, campaign-ready visuals for global brands and leading agencies. My core expertise is translating large volumes of raw imagery into consistent, professional assets through maximum technical efficiency and a detail-oriented approach. I specialize in non-destructive workflows designed for scale and consistency, ensuring every image meets exacting standards, whether for high-end campaigns or high-volume event delivery. My workflow is built to solve visual problems strategically, guaranteeing high-end results and the ability to handle high-volume demands with minimal client oversight.…I am a Photoshop and Image Editor Expert with over two decades of experience dedicated to delivering high-quality, campaign-ready visuals for global brands and leading agencies. My core expertise is translating large volumes of raw imagery into consistent, professional assets through maximum technical efficiency and a detail-oriented approach. I specialize in non-destructive workflows designed for scale and consistency, ensuring every image meets exacting standards, whether for high-end campaigns or high-volume event delivery. My workflow is built to solve visual problems strategically, guaranteeing high-end results and the ability to handle high-volume demands with minimal client oversight.WWW…
I am a Photoshop and Image Editor Expert with over two decades of experience dedicated to delivering high-quality, campaign-ready visuals for global brands and leading agencies. My core expertise is translating large volumes of raw imagery into consistent, professional assets through maximum technical efficiency and a detail-oriented approach. I specialize in non-destructive workflows designed for scale and consistency, ensuring every image meets exacting standards, whether for high-end campaigns or high-volume event delivery. My workflow is built to solve visual problems strategically, guaranteeing high-end results and the ability to handle high-volume demands with minimal client oversight.…I am a Photoshop and Image Editor Expert with over two decades of experience dedicated to delivering high-quality, campaign-ready visuals for global brands and leading agencies. My core expertise is translating large volumes of raw imagery into consistent, professional assets through maximum technical efficiency and a detail-oriented approach. I specialize in non-destructive workflows designed for scale and consistency, ensuring every image meets exacting standards, whether for high-end campaigns or high-volume event delivery. My workflow is built to solve visual problems strategically, guaranteeing high-end results and the ability to handle high-volume demands with minimal client oversight.WWWW…
Available to hire
I am a Photoshop and Image Editor Expert with over two decades of experience dedicated to delivering high-quality, campaign-ready visuals for global brands and leading agencies. My core expertise is translating large volumes of raw imagery into consistent, professional assets through maximum technical efficiency and a detail-oriented approach. I specialize in non-destructive workflows designed for scale and consistency, ensuring every image meets
exacting standards, whether for high-end campaigns or high-volume event delivery. My workflow is built to solve visual problems strategically,
guaranteeing high-end results and the ability to handle high-volume demands with minimal client oversight.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Dutch
Fluent
Work Experience
Freelance High-End Retoucher & Visual Specialist at Independent / Freelance
January 1, 2002 - November 28, 2025Operating as a senior independent specialist, trusted by high-profile clients to manage and execute complex visual post-production projects from raw files to final delivery. Developed and implemented efficient, deadline-proof workflows that allowed agencies and clients to scale content delivery rapidly without compromising artistic quality or technical standards. Successfully executed numerous projects requiring consistency and high throughput, meeting the rigorous standards of advertising and major event media delivery. Notable clients included Philips, Etos, Ahold, ESPN; agencies TBWA, Canon, The Creative Shopping Center, Dept, Ahold, ARA Advertising, iO Rotterdam, 0to9.
Freelance High-End Retoucher & Visual Specialist
January 1, 2002 - PresentIndependent senior post-production specialist delivering complex visual assets from raw files to final delivery for global brands and agencies. Developed and implemented scalable, deadline-proof workflows enabling high-volume content delivery (300+ subjects per project) with consistent color, crop, and exposure across Print, Digital, and Social channels. Collaborated with agencies and brands to meet the strict standards of advertising and event media delivery, including multi-channel campaigns for Philips, ESPN and major agencies.
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Other
Creative Vehicle Composite: Bus Transformed into 'Moving Gift' for Regional Launch
Project Role: Senior Compositor and Large-Format Retoucher
Client: Local Bus Company, Utrecht Region (via Hansnel Advertising agency)
Project Overview: I created a striking advertisement image for a local bus company, celebrating the launch of new regional routes in the Utrecht area. The creative concept was to visualize a standard bus as a festive, 'moving gift' to the region.
My Contribution: Executed a complex creative composite where a typical city bus was digitally transformed into a gift, complete with added bow and ribbon. The bus was seamlessly relocated from its initial urban setting to a quiet road through the quintessential Dutch polder landscape, underscoring the expanded regional service. My expertise ensured the final image was high-resolution and visually compelling, effectively conveying the exciting, festive expansion and the benefit to the regional community. This project highlights strong skills in creative concept execution, vehicle transformation, and realistic environmental manipulation for advertising media.
VehicleTransformation CreativeCompositing LargeFormatMedia OutdoorAdvertising HansnelAgency PolderComposite DigitalArt FestiveCampaign PhotoshopExpert CampaignVisuals…Project Role: Senior Compositor and Large-Format Retoucher
Client: Local Bus Company, Utrecht Region (via Hansnel Advertising agency)
Project Overview: I created a striking advertisement image for a local bus company, celebrating the launch of new regional routes in the Utrecht area. The creative concept was to visualize a standard bus as a festive, 'moving gift' to the region.
My Contribution: Executed a complex creative composite where a typical city bus was digitally transformed into a gift, complete with added bow and ribbon. The bus was seamlessly relocated from its initial urban setting to a quiet road through the quintessential Dutch polder landscape, underscoring the expanded regional service. My expertise ensured the final image was high-resolution and visually compelling, effectively conveying the exciting, festive expansion and the benefit to the regional community. This project highlights strong skills in creative concept execution, vehicle transformation, and realistic environmental manipulation for advertising media.
VehicleTransformation CreativeCompositing LargeFormatMedia OutdoorAdvertising HansnelAgency PolderComposite DigitalArt FestiveCampaign PhotoshopExpert CampaignVisualsWW…
ESPN x TBWA: AI MidJourney Integration for High-Efficiency Campaign Visuals
Project Role: Senior Image Specialist & Workflow Innovator
Client: ESPN (via TBWA Agency) Photographer: Willem de Kam
Project Overview: The brief required a direct, high-impact visual approach—'niet lullen, maar poetsen'—to promote ESPN’s new season. I was brought in to handle the high-end retouching and compositing, with a focus on maximizing impact while optimizing production costs.
My Contribution & Innovation: From day one, I strategically leveraged AI MidJourney to generate complex background elements (stadium, audience). This innovative approach successfully reduced production costs and time compared to traditional methods, without compromising the high-quality visual impact ESPN demands. The subsequent Photoshop post-production involved seamless compositing, high-end retouching, color correction, and meticulous detail work to align the final image perfectly with ESPN’s branding. To provide clients with full transparency, I created a detailed case video showcasing the different layers and phases of image construction—demonstrating the power of digital image editing and AI integration.
This project represents high-end visual content creation: combining photography, AI, and expert post-production to build powerful experiences through innovation and efficiency.
AIIntegration MidJourney CostEfficiency WorkflowInnovation ESPN TBWA SportsMedia SeniorCompositing HighEndRetouching CaseStudy WillemdeKam…Project Role: Senior Image Specialist & Workflow Innovator
Client: ESPN (via TBWA Agency) Photographer: Willem de Kam
Project Overview: The brief required a direct, high-impact visual approach—'niet lullen, maar poetsen'—to promote ESPN’s new season. I was brought in to handle the high-end retouching and compositing, with a focus on maximizing impact while optimizing production costs.
My Contribution & Innovation: From day one, I strategically leveraged AI MidJourney to generate complex background elements (stadium, audience). This innovative approach successfully reduced production costs and time compared to traditional methods, without compromising the high-quality visual impact ESPN demands. The subsequent Photoshop post-production involved seamless compositing, high-end retouching, color correction, and meticulous detail work to align the final image perfectly with ESPN’s branding. To provide clients with full transparency, I created a detailed case video showcasing the different layers and phases of image construction—demonstrating the power of digital image editing and AI integration.
This project represents high-end visual content creation: combining photography, AI, and expert post-production to build powerful experiences through innovation and efficiency.
AIIntegration MidJourney CostEfficiency WorkflowInnovation ESPN TBWA SportsMedia SeniorCompositing HighEndRetouching CaseStudy WillemdeKamWW…
E-commerce Print Campaign Retouch: Stoov Heat Cushions (Holiday Focus)
Client: Stoov (Directly with the internal creative team)
Project Overview: I managed the image retouching for Stoov's new print campaign, which focused on positioning their heat cushions as the ideal holiday gift. The campaign aimed to appeal to a broad audience seeking comfort and warmth during the colder months, while highlighting the product's quality and sustainability.
My Contribution: Executed high-end image refinement across the entire campaign, ensuring the texture and feel of the heat cushions conveyed maximum comfort and warmth. The retouching enhanced the product's durability and visual appeal, crucial for a print campaign where detail matters. Collaborated closely with the Stoov creative team to ensure the final assets effectively communicated the festive, cozy, and sustainable brand message. Delivered polished, campaign-ready visuals that supported Stoov's push into the busy holiday retail market.
This project demonstrates strong expertise in product photography finishing, enhancing material textures, and adapting visuals for specific seasonal marketing goals.
ProductRetouching EcommerceImaging Stoov HeatCushions HolidayCampaign PrintRetouching TextureEnhancement ProductPhotography DigitalImaging PhotoshopExpert…Client: Stoov (Directly with the internal creative team)
Project Overview: I managed the image retouching for Stoov's new print campaign, which focused on positioning their heat cushions as the ideal holiday gift. The campaign aimed to appeal to a broad audience seeking comfort and warmth during the colder months, while highlighting the product's quality and sustainability.
My Contribution: Executed high-end image refinement across the entire campaign, ensuring the texture and feel of the heat cushions conveyed maximum comfort and warmth. The retouching enhanced the product's durability and visual appeal, crucial for a print campaign where detail matters. Collaborated closely with the Stoov creative team to ensure the final assets effectively communicated the festive, cozy, and sustainable brand message. Delivered polished, campaign-ready visuals that supported Stoov's push into the busy holiday retail market.
This project demonstrates strong expertise in product photography finishing, enhancing material textures, and adapting visuals for specific seasonal marketing goals.
ProductRetouching EcommerceImaging Stoov HeatCushions HolidayCampaign PrintRetouching TextureEnhancement ProductPhotography DigitalImaging PhotoshopExpertWW…
Luxury Campaign Retouch: Coifman Watches - Decadent Lifestyle Composite
Project Overview: I created striking campaign visuals for Coifman Watches, emphasizing a playful, decadent, and high-end lifestyle. The goal was to present the elegant and advanced watches memorably by combining luxury and humor.
My Contribution: The scene involved complex composition, featuring a man and two women on a bed within a castle setting, underscoring a theme of opulent living where the watch played a starring role. A key technical challenge was completely transforming the original castle room setting during retouching to prevent location recognizability and protect privacy. The final images successfully blended luxury and humor, resulting in an attractive and highly memorable advertisement campaign. This project highlights expertise in complex scene manipulation, creative visual storytelling, and maintaining brand narrative integrity in high-stakes visual assets.
LuxuryRetouching HighEndCompositing DecadentLifestyle CoifmanWatches CapitalAdvertising CreativeRetouch PrivacyRetouching ComplexSceneManipulation PhotoshopExpert CampaignVisuals…Project Overview: I created striking campaign visuals for Coifman Watches, emphasizing a playful, decadent, and high-end lifestyle. The goal was to present the elegant and advanced watches memorably by combining luxury and humor.
My Contribution: The scene involved complex composition, featuring a man and two women on a bed within a castle setting, underscoring a theme of opulent living where the watch played a starring role. A key technical challenge was completely transforming the original castle room setting during retouching to prevent location recognizability and protect privacy. The final images successfully blended luxury and humor, resulting in an attractive and highly memorable advertisement campaign. This project highlights expertise in complex scene manipulation, creative visual storytelling, and maintaining brand narrative integrity in high-stakes visual assets.
LuxuryRetouching HighEndCompositing DecadentLifestyle CoifmanWatches CapitalAdvertising CreativeRetouch PrivacyRetouching ComplexSceneManipulation PhotoshopExpert CampaignVisualsWW…
Lifestyle Campaign Retouch: Philips Air Purifiers x Dept Agency (Online/Print)
Client: Philips (via Dept Agency)
Project Overview: I executed the retouching for the comprehensive Online and Print lifestyle images used in the Philips Air Purifier campaign, in collaboration with Dept Agency. The campaign focused on clearly highlighting the ease of use and health benefits of the purifiers within typical, everyday home environments.
My Contribution: The work centered on enhancing fresh and inviting lifestyle settings, ensuring the visual mood was consistent across all assets. Delivered campaign imagery that effectively and aesthetically conveyed Philips' core message regarding healthy air quality. Ensured all final images met the high technical standards required for both high-resolution print placements and diverse online platforms. This project demonstrates expertise in high-volume, multi-channel campaign delivery and maintaining visual consistency for global consumer brands.
LifestyleRetouching PhilipsCampaign DeptAgency ConsumerElectronics EcommerceImaging PrintCampaign HighVolumeRetouch PhotoshopExpert ImageCompositing DigitalRetouch…Client: Philips (via Dept Agency)
Project Overview: I executed the retouching for the comprehensive Online and Print lifestyle images used in the Philips Air Purifier campaign, in collaboration with Dept Agency. The campaign focused on clearly highlighting the ease of use and health benefits of the purifiers within typical, everyday home environments.
My Contribution: The work centered on enhancing fresh and inviting lifestyle settings, ensuring the visual mood was consistent across all assets. Delivered campaign imagery that effectively and aesthetically conveyed Philips' core message regarding healthy air quality. Ensured all final images met the high technical standards required for both high-resolution print placements and diverse online platforms. This project demonstrates expertise in high-volume, multi-channel campaign delivery and maintaining visual consistency for global consumer brands.
LifestyleRetouching PhilipsCampaign DeptAgency ConsumerElectronics EcommerceImaging PrintCampaign HighVolumeRetouch PhotoshopExpert ImageCompositing DigitalRetouchWW…
NHA Online Opleidingen (via Zandbeek Advertising agency)
Project Overview: I created campaign visuals for NHA emphasizing the diversity and accessibility of their online courses. The brief required a clean, modern, and highly conceptual aesthetic set in a distinctive grey-blue environment.
My Contribution: Executed a series of minimalist compositions featuring a real-life student at the center to highlight user diversity. Key items related to the specific courses were composited into the scene at an exaggerated scale and treated with a distinctive blue color shift. This manipulation created the visual effect that the fully colored student was literally standing within their course material, underscoring the immersive learning experience. The final images were clean, visually attractive, and effectively communicated the versatility and modern approach of NHA’s course offerings, suitable for online channels.
This project highlights expertise in concept-driven compositing, color manipulation, and minimalist visual strategy for the education sector.
ConceptualCompositing ElearningMarketing NHA ZandbeekAdvertising MinimalistDesign CreativeRetouch ImageCompositing ColorManipulation OnlineCampaigns PhotoshopExpert…Project Overview: I created campaign visuals for NHA emphasizing the diversity and accessibility of their online courses. The brief required a clean, modern, and highly conceptual aesthetic set in a distinctive grey-blue environment.
My Contribution: Executed a series of minimalist compositions featuring a real-life student at the center to highlight user diversity. Key items related to the specific courses were composited into the scene at an exaggerated scale and treated with a distinctive blue color shift. This manipulation created the visual effect that the fully colored student was literally standing within their course material, underscoring the immersive learning experience. The final images were clean, visually attractive, and effectively communicated the versatility and modern approach of NHA’s course offerings, suitable for online channels.
This project highlights expertise in concept-driven compositing, color manipulation, and minimalist visual strategy for the education sector.
ConceptualCompositing ElearningMarketing NHA ZandbeekAdvertising MinimalistDesign CreativeRetouch ImageCompositing ColorManipulation OnlineCampaigns PhotoshopExpertWW…
Lifestyle Retouch for AM Bouwbedrijf: Enhancing Modern Living (iO Rotterdam)
Project Role: Senior Lifestyle and Architectural Retoucher
Client: AM Bouwbedrijf (via iO Rotterdam agency)
Project Overview: I was commissioned by iO Rotterdam to retouch a series of lifestyle images for AM Bouwbedrijf. The primary goal was to emphasize the modern, comfortable, and aesthetically pleasing design of AM's new construction projects.
My Contribution: Executed advanced retouching and creative compositing to transform an initially neutral new-build street into a warm, inviting, and sunny setting. Composited additional architectural elements and introduced realistic, lively human elements (e.g., a cheerful family with two children in a cargo bike driving down the car-free street). My expertise ensured that the final images were bright, professional, and highly appealing, effectively communicating AM's vision of modern, comfortable living to potential clients. The project demonstrates strong skills in environmental enhancement and creating aspirational, lifelike visual narratives.
ArchitecturalRetouching LifestyleRetouching VastgoedMarketing iORotterdam AMBouwbedrijf CreativeCompositing EnvironmentalEnhancement PhotoshopExpert DigitalImaging RealEstateVisuals…Project Role: Senior Lifestyle and Architectural Retoucher
Client: AM Bouwbedrijf (via iO Rotterdam agency)
Project Overview: I was commissioned by iO Rotterdam to retouch a series of lifestyle images for AM Bouwbedrijf. The primary goal was to emphasize the modern, comfortable, and aesthetically pleasing design of AM's new construction projects.
My Contribution: Executed advanced retouching and creative compositing to transform an initially neutral new-build street into a warm, inviting, and sunny setting. Composited additional architectural elements and introduced realistic, lively human elements (e.g., a cheerful family with two children in a cargo bike driving down the car-free street). My expertise ensured that the final images were bright, professional, and highly appealing, effectively communicating AM's vision of modern, comfortable living to potential clients. The project demonstrates strong skills in environmental enhancement and creating aspirational, lifelike visual narratives.
ArchitecturalRetouching LifestyleRetouching VastgoedMarketing iORotterdam AMBouwbedrijf CreativeCompositing EnvironmentalEnhancement PhotoshopExpert DigitalImaging RealEstateVisualsWW…
Conceptual Watch Retouch: Coifman Watches - Mountain Peak Composite (Capital Adv)
Project Role: Lead Compositor and High-End Retoucher
Client: Capital Advertising
Project Overview: I was commissioned by Capital Advertising to deliver the high-end image retouching for the Coifman Watches campaign. The creative goal was to integrate the luxury watches into a unique environment, visually telling a story about their intended use and durability.
My Contribution: Executed a complex conceptual composite where a diverse mountain landscape was meticulously built up, culminating in the watch itself being the highest peak. The composition features the mountain seamlessly transitioning into the watch casing, with a climber positioned on the watch top, emphasizing ruggedness and ambition. This highly creative and eye-catching retouch visually presented the unique, high-end characteristics of Coifman Watches. Delivered campaign-ready visuals that clearly distinguished the brand in the luxury sector, showcasing precision and storytelling through composite work.
ConceptualCompositing WatchPhotography HighEndRetouching MountainComposite LuxuryWatchCampaign CreativeRetouch CapitalAdvertising PhotoshopExpert DigitalArt VisualStorytelling…Project Role: Lead Compositor and High-End Retoucher
Client: Capital Advertising
Project Overview: I was commissioned by Capital Advertising to deliver the high-end image retouching for the Coifman Watches campaign. The creative goal was to integrate the luxury watches into a unique environment, visually telling a story about their intended use and durability.
My Contribution: Executed a complex conceptual composite where a diverse mountain landscape was meticulously built up, culminating in the watch itself being the highest peak. The composition features the mountain seamlessly transitioning into the watch casing, with a climber positioned on the watch top, emphasizing ruggedness and ambition. This highly creative and eye-catching retouch visually presented the unique, high-end characteristics of Coifman Watches. Delivered campaign-ready visuals that clearly distinguished the brand in the luxury sector, showcasing precision and storytelling through composite work.
ConceptualCompositing WatchPhotography HighEndRetouching MountainComposite LuxuryWatchCampaign CreativeRetouch CapitalAdvertising PhotoshopExpert DigitalArt VisualStorytellingWW…
Atox Advertising (for exclusive client/business partner cocktail book)
Project Overview: I created a key image for a high-end, exclusive cocktail book (combining photography, cocktail history, and design object) targeted at the top segment of the market. The project demanded exceptional photographic quality and creative visual storytelling.
My Contribution: I handled the entire visual process: Photography, Image Development, and High-End Retouching. A central image featured an Albert Einstein lookalike photographed in a studio setting. To enhance the concept and reduce costs, the original background was seamlessly replaced with a bespoke, mid-century office environment created using MidJourney AI. This demonstrates my ability to provide cost-effective solutions through creative post-production and leveraging AI, proving that expensive physical productions are not always necessary to achieve premium quality. The final image was meticulously prepared for high-quality printing, reflecting the book's luxury status.
This project highlights my multifunctional expertise in delivering premium visual assets from concept capture to final high-end finish.
MultifunctionalExpert PhotographerRetoucher AICropping MidJourneyIntegration HighEndPrint CocktailBook AtoxAdvertising CreativeCompositing CostEffectiveVisuals ProductPhotography…Project Overview: I created a key image for a high-end, exclusive cocktail book (combining photography, cocktail history, and design object) targeted at the top segment of the market. The project demanded exceptional photographic quality and creative visual storytelling.
My Contribution: I handled the entire visual process: Photography, Image Development, and High-End Retouching. A central image featured an Albert Einstein lookalike photographed in a studio setting. To enhance the concept and reduce costs, the original background was seamlessly replaced with a bespoke, mid-century office environment created using MidJourney AI. This demonstrates my ability to provide cost-effective solutions through creative post-production and leveraging AI, proving that expensive physical productions are not always necessary to achieve premium quality. The final image was meticulously prepared for high-quality printing, reflecting the book's luxury status.
This project highlights my multifunctional expertise in delivering premium visual assets from concept capture to final high-end finish.
MultifunctionalExpert PhotographerRetoucher AICropping MidJourneyIntegration HighEndPrint CocktailBook AtoxAdvertising CreativeCompositing CostEffectiveVisuals ProductPhotographyWW…
ESPN Campaign Retouch: MidJourney AI Background Integration (TBWA)
Client: ESPN (via TBWA Agency) Photographer: Willem de Kam
Project Overview: I executed the high-end image retouching and complex composition for this ESPN campaign promoting the new season. The brief required integrating athletes into a dynamic, full-stadium setting.
My Contribution: The entire background, including the stadium and the audience, was efficiently and creatively generated using MidJourney AI. I performed the seamless integration and high-end retouching of the primary subject onto the AI-generated plate, ensuring a cohesive and professional final image. This innovative approach delivered a striking visual result while significantly reducing production costs compared to traditional photography or CGI methods. The final visuals were impactful and aligned with ESPN's high-stakes media standards.
This project showcases expertise in advanced compositing, high-end finishing, and leveraging new AI technology for cost-effective visual solutions.
AICropping MidJourney AIGeneratedBackgrounds ESPN TBWA SportsMedia Compositing HighEndRetouching CostEfficiency WillemdeKam DigitalImaging…Client: ESPN (via TBWA Agency) Photographer: Willem de Kam
Project Overview: I executed the high-end image retouching and complex composition for this ESPN campaign promoting the new season. The brief required integrating athletes into a dynamic, full-stadium setting.
My Contribution: The entire background, including the stadium and the audience, was efficiently and creatively generated using MidJourney AI. I performed the seamless integration and high-end retouching of the primary subject onto the AI-generated plate, ensuring a cohesive and professional final image. This innovative approach delivered a striking visual result while significantly reducing production costs compared to traditional photography or CGI methods. The final visuals were impactful and aligned with ESPN's high-stakes media standards.
This project showcases expertise in advanced compositing, high-end finishing, and leveraging new AI technology for cost-effective visual solutions.
AICropping MidJourney AIGeneratedBackgrounds ESPN TBWA SportsMedia Compositing HighEndRetouching CostEfficiency WillemdeKam DigitalImagingWW…
Philips Air Purifier (via Dept Agency) Retouche
Project Role: Senior Image Retoucher and Campaign Specialist
Client: Philips (via Dept Agency)
Project Overview: I executed the retouching for the comprehensive Online and Print lifestyle images used in the Philips Air Purifier campaign, in collaboration with Dept Agency. The campaign focused on clearly highlighting the ease of use and health benefits of the purifiers within typical, everyday home environments.
My Contribution: The work centered on enhancing fresh and inviting lifestyle settings, ensuring the visual mood was consistent across all assets. Delivered campaign imagery that effectively and aesthetically conveyed Philips' core message regarding healthy air quality. Ensured all final images met the high technical standards required for both high-resolution print placements and diverse online platforms. This project demonstrates expertise in high-volume, multi-channel campaign delivery and maintaining visual consistency for global consumer brands.…Project Role: Senior Image Retoucher and Campaign Specialist
Client: Philips (via Dept Agency)
Project Overview: I executed the retouching for the comprehensive Online and Print lifestyle images used in the Philips Air Purifier campaign, in collaboration with Dept Agency. The campaign focused on clearly highlighting the ease of use and health benefits of the purifiers within typical, everyday home environments.
My Contribution: The work centered on enhancing fresh and inviting lifestyle settings, ensuring the visual mood was consistent across all assets. Delivered campaign imagery that effectively and aesthetically conveyed Philips' core message regarding healthy air quality. Ensured all final images met the high technical standards required for both high-resolution print placements and diverse online platforms. This project demonstrates expertise in high-volume, multi-channel campaign delivery and maintaining visual consistency for global consumer brands.WW…
Retouch for Debic Annual Report: Cream Hourglass x iO Rotterdam
Project Overview: I created this striking photographic retouch for the Debic Annual Report, in collaboration with the iO Rotterdam advertising agency. The goal was to visually represent the product and the timeless quality of Debic’s dairy products for chefs and pâtissiers.
My Contribution: The main Debic bottle was conceptually transformed into an hourglass, with cream replacing the sand. This creative manipulation ensured a unique and aesthetically powerful image that perfectly aligns with the brand’s vision and its dedicated culinary professional audience. Delivered a strong, conceptually driven visual that highlighted expertise in complex compositing and material transformation.
This project showcases my ability to translate abstract brand concepts into highly detailed and visually compelling imagery.…Project Overview: I created this striking photographic retouch for the Debic Annual Report, in collaboration with the iO Rotterdam advertising agency. The goal was to visually represent the product and the timeless quality of Debic’s dairy products for chefs and pâtissiers.
My Contribution: The main Debic bottle was conceptually transformed into an hourglass, with cream replacing the sand. This creative manipulation ensured a unique and aesthetically powerful image that perfectly aligns with the brand’s vision and its dedicated culinary professional audience. Delivered a strong, conceptually driven visual that highlighted expertise in complex compositing and material transformation.
This project showcases my ability to translate abstract brand concepts into highly detailed and visually compelling imagery.WW…
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