Retouch for Debic Annual Report: Cream Hourglass x iO Rotterdam
TJEERD KRUSE
Published
Project Overview: I created this striking photographic retouch for the Debic Annual Report, in collaboration with the iO Rotterdam advertising agency. The goal was to visually represent the product and the timeless quality of Debic’s dairy products for chefs and pâtissiers.
My Contribution: The main Debic bottle was conceptually transformed into an hourglass, with cream replacing the sand. This creative manipulation ensured a unique and aesthetically powerful image that perfectly aligns with the brand’s vision and its dedicated culinary professional audience. Delivered a strong, conceptually driven visual that highlighted expertise in complex compositing and material transformation.
This project showcases my ability to translate abstract brand concepts into highly detailed and visually compelling imagery.