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Philips Air Purifier (via Dept Agency) Retouche

TJEERD KRUSE
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Project Role: Senior Image Retoucher and Campaign Specialist

Client: Philips (via Dept Agency)

Project Overview: I executed the retouching for the comprehensive Online and Print lifestyle images used in the Philips Air Purifier campaign, in collaboration with Dept Agency. The campaign focused on clearly highlighting the ease of use and health benefits of the purifiers within typical, everyday home environments.

My Contribution: The work centered on enhancing fresh and inviting lifestyle settings, ensuring the visual mood was consistent across all assets. Delivered campaign imagery that effectively and aesthetically conveyed Philips’ core message regarding healthy air quality. Ensured all final images met the high technical standards required for both high-resolution print placements and diverse online platforms. This project demonstrates expertise in high-volume, multi-channel campaign delivery and maintaining visual consistency for global consumer brands.