ESPN Campaign Retouch: MidJourney AI Background Integration (TBWA)

Client: ESPN (via TBWA Agency) Photographer: Willem de Kam

Project Overview: I executed the high-end image retouching and complex composition for this ESPN campaign promoting the new season. The brief required integrating athletes into a dynamic, full-stadium setting.

My Contribution: The entire background, including the stadium and the audience, was efficiently and creatively generated using MidJourney AI. I performed the seamless integration and high-end retouching of the primary subject onto the AI-generated plate, ensuring a cohesive and professional final image. This innovative approach delivered a striking visual result while significantly reducing production costs compared to traditional photography or CGI methods. The final visuals were impactful and aligned with ESPN’s high-stakes media standards.

This project showcases expertise in advanced compositing, high-end finishing, and leveraging new AI technology for cost-effective visual solutions.

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