Lifestyle Retouch for AM Bouwbedrijf: Enhancing Modern Living (iO Rotterdam)

Project Role: Senior Lifestyle and Architectural Retoucher

Client: AM Bouwbedrijf (via iO Rotterdam agency)

Project Overview: I was commissioned by iO Rotterdam to retouch a series of lifestyle images for AM Bouwbedrijf. The primary goal was to emphasize the modern, comfortable, and aesthetically pleasing design of AM’s new construction projects.

My Contribution: Executed advanced retouching and creative compositing to transform an initially neutral new-build street into a warm, inviting, and sunny setting. Composited additional architectural elements and introduced realistic, lively human elements (e.g., a cheerful family with two children in a cargo bike driving down the car-free street). My expertise ensured that the final images were bright, professional, and highly appealing, effectively communicating AM’s vision of modern, comfortable living to potential clients. The project demonstrates strong skills in environmental enhancement and creating aspirational, lifelike visual narratives.

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