E-commerce Print Campaign Retouch: Stoov Heat Cushions (Holiday Focus)
TJEERD KRUSE
Published
Client: Stoov (Directly with the internal creative team)
Project Overview: I managed the image retouching for Stoov’s new print campaign, which focused on positioning their heat cushions as the ideal holiday gift. The campaign aimed to appeal to a broad audience seeking comfort and warmth during the colder months, while highlighting the product’s quality and sustainability.
My Contribution: Executed high-end image refinement across the entire campaign, ensuring the texture and feel of the heat cushions conveyed maximum comfort and warmth. The retouching enhanced the product’s durability and visual appeal, crucial for a print campaign where detail matters. Collaborated closely with the Stoov creative team to ensure the final assets effectively communicated the festive, cozy, and sustainable brand message. Delivered polished, campaign-ready visuals that supported Stoov’s push into the busy holiday retail market.
This project demonstrates strong expertise in product photography finishing, enhancing material textures, and adapting visuals for specific seasonal marketing goals.
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