AttractRetainDevelop.com — Book Launch & Workforce Development Resource Hub
I designed and developed AttractRetainDevelop.com to serve as the official online platform for the book Attract, Retain, Develop – Shaping a Skilled Workforce for the Future by Nicholas Wyman, published by Fast Company Press. The site needed to work as both a promotional launchpad for the book and an ongoing resource hub for business leaders, educators, and policymakers focused on workforce development.
The project began with strategic planning sessions to define dual goals: driving book sales and positioning the site as a thought leadership space for skills and apprenticeship advocacy. I created a clean, professional design language that reflected the book’s branding while also providing flexibility for future content updates.
Key features included:
Prominent book showcase with retailer purchase links and a feature on the author.
Event promotion for the virtual launch and other speaking engagements.
Media coverage and press kit for journalists and partners.
Downloadable resources to support employers and educators in workforce development.
Integrated mailing list sign-up to capture and nurture an engaged audience.
Responsive, mobile-friendly layout optimised for a global audience.
Built using a streamlined WordPress CMS, the site was designed for ease of maintenance, allowing non-technical staff to update events, resources, and blog posts without developer intervention. I also handled SEO optimisation, content structuring, and social media integration to ensure the site performed well both at launch and over time.
The result was a polished, strategically structured platform that successfully amplified the book’s message, drove engagement from key audiences, and supported Nicholas Wyman’s broader mission to promote practical skills development worldwide.

ReadyWillingAble.us — Inclusive Employment Initiative Website
I led the full design and development of ReadyWillingAble.us, the online hub for a national initiative connecting employers with a skilled and diverse talent pool, with a particular focus on creating employment opportunities for people with disabilities. The goal was to craft a platform that was not only visually compelling but also accessible, informative, and easy for multiple stakeholders to navigate.
The project began with stakeholder interviews to define target audiences — including job seekers, employers, community partners, and policy advocates — and to establish the site’s role as both a resource and a storytelling platform. I mapped out a content strategy that balanced program information, success stories, and practical tools, ensuring each audience could quickly find the information most relevant to them.
Design priorities included a warm, inclusive aesthetic, strong visual hierarchy, and WCAG-compliant accessibility features such as alt text, keyboard navigation, and high-contrast colour schemes. The interface was designed in Figma and built with a responsive framework to ensure seamless functionality across desktop, tablet, and mobile devices.
Key features included:
Program overviews and impact metrics to communicate the initiative’s reach and results.
Success stories and case studies highlighting individuals and employers benefiting from the program.
Resource library with downloadable guides, toolkits, and fact sheets for employers and job seekers.
Event listings for training sessions, webinars, and community events.
Integrated contact and enquiry forms to streamline connections between stakeholders.
Optimised SEO to increase visibility among target audiences and partner networks.
I managed the project from concept to launch, overseeing design, content migration, accessibility testing, and staff training for ongoing site updates. The result was a professional, easy-to-navigate platform that strengthened the program’s online presence and supported its mission of building more inclusive workplaces.

CareerLaunchpad.org — Interactive Workforce Readiness Platform
I designed and developed CareerLaunchpad.org as a comprehensive online resource for young people preparing to enter the workforce. The platform was built to deliver engaging, accessible, and legally compliant training content, with a specific focus on safety, employability skills, and career pathway awareness.
The project began with a needs assessment in collaboration with educators, industry partners, and compliance officers to define the platform’s structure and core features. From this, I created a detailed UX strategy, mapping each module’s flow to balance educational rigour with interactivity and ease of use.
Design-wise, I established a clean, high-contrast interface using the Poppins font on a #3a3a3a backdrop for maximum readability and visual consistency. Modular layouts were employed for flexibility, allowing content to be updated or expanded without disrupting the user experience.
Key features included:
Modular training content covering workplace safety, rights, and responsibilities.
Illustrated guides and infographics to aid comprehension for visual learners.
Mini quizzes after each section to reinforce learning and improve knowledge retention.
Final cumulative test generating a personalised certificate of completion.
Responsive design ensuring compatibility across desktops, tablets, and mobile devices.
Accessibility compliance with WCAG standards for inclusive learning.
On the technical side, I built the site using a CMS framework for scalability, integrated secure data storage for quiz results, and optimised performance for low-bandwidth environments. User testing was conducted with target-age learners to ensure clarity, usability, and engagement.
The result was a streamlined, visually engaging platform that met California legal requirements for employer-developed safety training while delivering a memorable, learner-focused experience.

IWSIAmerica.org — Website Redesign & Brand Integration
I was responsible for the complete redesign and rebuild of IWSIAmerica.org, the online home of the Institute for Workplace Skills & Innovation America. The goal was to create a modern, responsive, and accessible platform that effectively communicated IWSI America’s mission, programs, and thought leadership to a diverse audience of employers, policymakers, and job seekers.
The project began with stakeholder workshops to clarify strategic objectives, define user personas, and map out key user journeys. I audited the existing site to identify content gaps, technical inefficiencies, and brand inconsistencies, then developed a new information architecture to make navigation intuitive and content discovery effortless.
In the design phase, I created a clean, professional interface that aligned with the organisation’s brand guidelines while introducing more dynamic visual elements — such as program highlight banners, infographics, and embedded video — to increase engagement. Accessibility was a top priority, with WCAG-compliant colour contrasts, scalable typography, and clear alt-text for all imagery.
Key project elements included:
Responsive design optimised for desktop, tablet, and mobile.
Custom WordPress theme with flexible page templates for future scalability.
Event calendar and news hub to showcase upcoming programs, industry updates, and publications.
Integrated contact forms and lead capture for program enquiries and stakeholder engagement.
Optimised page load speeds through asset compression, efficient code structure, and a robust hosting solution.
From concept to deployment, I managed the project timeline, coordinated with content contributors, and oversaw all testing phases to ensure a smooth launch. The new site strengthened IWSI America’s online presence, improved SEO rankings, and provided a user-friendly platform to promote their mission and impact.

I led the end-to-end design and development of CanvaForBusiness.com, a resource hub created to help small-to-medium businesses maximise the power of Canva for brand growth. The project began with a comprehensive needs analysis, identifying gaps in the way businesses were using Canva for consistent branding, social media management, and internal marketing assets.

From there, I created a complete UX strategy — mapping the user journey to ensure that both new and experienced users could navigate the site intuitively. I designed a clean, modular interface in Figma, prioritising accessibility, visual hierarchy, and mobile responsiveness. Every design decision was tested against real-world business use cases, ensuring the site not only looked polished but also delivered on usability.

The result was a visually engaging, strategically structured platform that increased user retention, provided measurable value to its audience, and positioned CanvaForBusiness.com as a go-to resource for professional Canva usage.