www.iwsiamerica.org

IWSIAmerica.org — Website Redesign & Brand Integration
I was responsible for the complete redesign and rebuild of IWSIAmerica.org, the online home of the Institute for Workplace Skills & Innovation America. The goal was to create a modern, responsive, and accessible platform that effectively communicated IWSI America’s mission, programs, and thought leadership to a diverse audience of employers, policymakers, and job seekers.
The project began with stakeholder workshops to clarify strategic objectives, define user personas, and map out key user journeys. I audited the existing site to identify content gaps, technical inefficiencies, and brand inconsistencies, then developed a new information architecture to make navigation intuitive and content discovery effortless.
In the design phase, I created a clean, professional interface that aligned with the organisation’s brand guidelines while introducing more dynamic visual elements — such as program highlight banners, infographics, and embedded video — to increase engagement. Accessibility was a top priority, with WCAG-compliant colour contrasts, scalable typography, and clear alt-text for all imagery.
Key project elements included:
Responsive design optimised for desktop, tablet, and mobile.
Custom WordPress theme with flexible page templates for future scalability.
Event calendar and news hub to showcase upcoming programs, industry updates, and publications.
Integrated contact forms and lead capture for program enquiries and stakeholder engagement.
Optimised page load speeds through asset compression, efficient code structure, and a robust hosting solution.
From concept to deployment, I managed the project timeline, coordinated with content contributors, and oversaw all testing phases to ensure a smooth launch. The new site strengthened IWSI America’s online presence, improved SEO rankings, and provided a user-friendly platform to promote their mission and impact.