https://www.readywillingable.us
Reuben Armstrong
Published
ReadyWillingAble.us — Inclusive Employment Initiative Website
I led the full design and development of ReadyWillingAble.us, the online hub for a national initiative connecting employers with a skilled and diverse talent pool, with a particular focus on creating employment opportunities for people with disabilities. The goal was to craft a platform that was not only visually compelling but also accessible, informative, and easy for multiple stakeholders to navigate.
The project began with stakeholder interviews to define target audiences — including job seekers, employers, community partners, and policy advocates — and to establish the site’s role as both a resource and a storytelling platform. I mapped out a content strategy that balanced program information, success stories, and practical tools, ensuring each audience could quickly find the information most relevant to them.
Design priorities included a warm, inclusive aesthetic, strong visual hierarchy, and WCAG-compliant accessibility features such as alt text, keyboard navigation, and high-contrast colour schemes. The interface was designed in Figma and built with a responsive framework to ensure seamless functionality across desktop, tablet, and mobile devices.
Key features included:
Program overviews and impact metrics to communicate the initiative’s reach and results.
Success stories and case studies highlighting individuals and employers benefiting from the program.
Resource library with downloadable guides, toolkits, and fact sheets for employers and job seekers.
Event listings for training sessions, webinars, and community events.
Integrated contact and enquiry forms to streamline connections between stakeholders.
Optimised SEO to increase visibility among target audiences and partner networks.
I managed the project from concept to launch, overseeing design, content migration, accessibility testing, and staff training for ongoing site updates. The result was a professional, easy-to-navigate platform that strengthened the program’s online presence and supported its mission of building more inclusive workplaces.