https://www.attractretaindevelop.com

AttractRetainDevelop.com — Book Launch & Workforce Development Resource Hub
I designed and developed AttractRetainDevelop.com to serve as the official online platform for the book Attract, Retain, Develop – Shaping a Skilled Workforce for the Future by Nicholas Wyman, published by Fast Company Press. The site needed to work as both a promotional launchpad for the book and an ongoing resource hub for business leaders, educators, and policymakers focused on workforce development.
The project began with strategic planning sessions to define dual goals: driving book sales and positioning the site as a thought leadership space for skills and apprenticeship advocacy. I created a clean, professional design language that reflected the book’s branding while also providing flexibility for future content updates.
Key features included:
Prominent book showcase with retailer purchase links and a feature on the author.
Event promotion for the virtual launch and other speaking engagements.
Media coverage and press kit for journalists and partners.
Downloadable resources to support employers and educators in workforce development.
Integrated mailing list sign-up to capture and nurture an engaged audience.
Responsive, mobile-friendly layout optimised for a global audience.
Built using a streamlined WordPress CMS, the site was designed for ease of maintenance, allowing non-technical staff to update events, resources, and blog posts without developer intervention. I also handled SEO optimisation, content structuring, and social media integration to ensure the site performed well both at launch and over time.
The result was a polished, strategically structured platform that successfully amplified the book’s message, drove engagement from key audiences, and supported Nicholas Wyman’s broader mission to promote practical skills development worldwide.