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Marketing leader driving full-funnel social, content and influencer strategies across hospitality and consumer brands. Experienced in scaling always-on performance, launching new markets, and improving efficiency through smarter creative, targeting and measurement. Known for building social-first production systems, leading teams, and turning brand goals into high-performing campaigns—delivering strong engagement, qualified leads and cost reductions across Australia, New Zealand and the US.…Marketing leader driving full-funnel social, content and influencer strategies across hospitality and consumer brands. Experienced in scaling always-on performance, launching new markets, and improving efficiency through smarter creative, targeting and measurement. Known for building social-first production systems, leading teams, and turning brand goals into high-performing campaigns—delivering strong engagement, qualified leads and cost reductions across Australia, New Zealand and the US.

Reyann Khalil

Content Creator, Marketing Strategist, Brand Designer, +6

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Marketing leader driving full-funnel social, content and influencer strategies across hospitality and consumer brands. Experienced in scaling always-on performance, launching new markets, and improving efficiency through smarter creative, targeting and measurement. Known for building social-first production systems, leading teams, and turning brand goals into high-performing campaigns—delivering strong engagement, qualified leads and cost reductions across Australia, New Zealand and the US.…Marketing leader driving full-funnel social, content and influencer strategies across hospitality and consumer brands. Experienced in scaling always-on performance, launching new markets, and improving efficiency through smarter creative, targeting and measurement. Known for building social-first production systems, leading teams, and turning brand goals into high-performing campaigns—delivering strong engagement, qualified leads and cost reductions across Australia, New Zealand and the US.

Available to hire

Marketing leader driving full-funnel social, content and influencer strategies across hospitality and consumer brands. Experienced in scaling always-on performance, launching new markets, and improving efficiency through smarter creative, targeting and measurement.

Known for building social-first production systems, leading teams, and turning brand goals into high-performing campaigns—delivering strong engagement, qualified leads and cost reductions across Australia, New Zealand and the US.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Manager at Funlab

April 1, 2024 - Present

Lead social, brand, content and influencer strategies for Funlab’s four brands across 40+ venues in Australia, New Zealand and the US. Manage a team of two and run a full-funnel content strategy averaging 5M monthly views and 787K monthly engagements across the portfolio. Achieved 87% cost per result reduction and increased leads by 30%. Led social and content for Funlab’s US launch (Santa Monica and San Antonio), delivering 4.5M impressions, 13K qualified leads and $2.19 median cost-per-result in the first three months. Own an annual $745K content and paid social budget across the portfolio, coordinating channel execution and performance measurement across paid and organic social.

Social & Creator Manager at Snack Drawer

December 31, 2023 - December 31, 2023

Worked with Netflix PR to build influencer strategies and the approved 2023 creator plan; built long-term relationships with creators; organic influencer campaign resulted in 60K engagements, 1.6M views and 4.7M reach.

Marketing Strategist (Digital & Brand) at Willow and Blake

January 1, 2023 - December 31, 2023

Led brand and social strategy for clients across hospitality, beauty, parenting, lifestyle and SaaS—taking projects from brief to launched campaign. Clients included The Ritz-Carlton Melbourne (Atria and Cameo), Luna Hair, RAWW Cosmetics, ergoPouch, Sunnie Moments and Culture Amp. Owned the end-to-end social media pitch process, securing five new clients and driving $321K in business revenue. Delivered 1.65M views and 27.5K engagements for two priority clients in four months, expanding scope to include brand and influencer work.

Strategist & Content Creator at Willow and Blake

January 1, 2023 - November 19, 2025

Led, created and executed social media strategies across multiple industries; clients included Atria and Cameo Melbourne (The Ritz-Carlton hospitality), Luna Hair stylers, RAWW cosmetics, ergoPouch, Sunnie Moments and Culture Amp. Created all business pitches for social accounts — won 5 social clients. Results: Views 1,654,753; Engagements 27,576 across 4 months for two brands.

Social Media Manager at LADbible Australia

December 31, 2022 - December 31, 2022

Created and published all social content across V Energy Drink Australia, Prime Video Australia and LADbible Australia; Increased LADbible Australia Instagram page by 100K+; trained junior staff in Adobe Suite; led nostalgic V Energy Drink can campaign with 7,183 engagements across 3 posts; launched 5 Snapchat channels; introduced community management to all clients.

Social Media Manager at Mr Yum

December 31, 2022 - December 31, 2022

Dished a new social media strategy to revive Instagram; launched the TikTok channel; trained the content team to produce social-first content within brand guidelines. Post-launch results: 151K video views, 262 followers; Instagram peak month: 2.9M video views, 150 followers.

Digital Marketing Manager at Mr Yum

January 1, 2022 - December 31, 2022

Trained the in-house content team in social-first production and created brand and tone-of-voice guidelines for ongoing use. Launched Mr Yum’s TikTok from the ground up, developing content pillars, brand voice and posting strategy, generating 151K video views. Revitalised Instagram from an inactive presence to 2.9M views through strategic content planning and execution, improving consistency and performance across channels.

Influencer & Partnership Manager at Snack Drawer

January 1, 2022 - December 31, 2023

Acted as agency contact for Netflix ANZ’s PR team and led influencer strategies for Break Point, Glass Onion: A Knives Out Mystery and Heart Break High. Developed creator/influencer activation plans focused on awareness and tune-in among Gen Z and millennial audiences in ANZ. Wrote Netflix ANZ’s 2023 creator strategy, signed off by Alecia Von Vagulans and used as the framework for the year’s creator activations. Ran an organic influencer campaign for Glass Onion: A Knives Out Mystery achieving 4.7M reach, 1.6M views and 60K engagements.

Digital Marketing Manager at Locks Lash

December 31, 2020 - December 31, 2020

Created static and video content for Instagram, Facebook and TikTok; backend management of the Shopify store; paid media across Meta; creative direction; preparation, editing and execution of social media competitions; community management; creation of all email and SMS marketing; writing product descriptions.

Content & Growth Manager at LADbible Australia

January 1, 2020 - December 31, 2022

Ran social content for V Energy Drink Australia, Prime Video Australia and LADbible Australia (ideation, production, scheduling and community). Increased LADbible Australia Instagram by 100K+ followers and mentored junior team members on Adobe Suite and social-first production. Produced a nostalgic V Energy Drink can campaign on Facebook resulting in 7,183 engagements across three posts. Launched five Snapchat channels and set up community management as a formal practice across clients, lifting positive sentiment in brand health scores. Produced campaign and always-on content for additional clients including PlayStation, Weis Ice Cream and Peters Ice Cream.

Marketing Intern at HEW Clothing

December 31, 2019 - December 31, 2019

Digital design including emails and GIFs; social video pre-production, production and post production; general marketing admin across HubSpot and Shopify; drafting, scheduling and publishing of META campaigns.

FWRD Thinker at FWRD Agency

December 31, 2019 - December 31, 2019

Styling, shooting, scheduling and editing content; community management; reporting and competitor analysis; growth strategies.

Social & Content Coordinator at Greenpoint Media

December 31, 2019 - December 31, 2019

Introducing a creative team within the company; transforming Instagram feeds; drafting, scheduling and pitching posts across all platforms; creating and editing content; animations; reporting on social engagement.

Social Media & Content Coordinator at Greenpoint Media

January 1, 2019 - December 31, 2019

Set up the in-house creative team, rebuilt client Instagram feeds and implemented a reporting cadence across the agency, supporting day-to-day content operations and performance tracking.

Freelance Gigs at Freelance

January 1, 2013 - November 19, 2025

FitBit social media management; Frank Body influencer campaign content for their A-Beauty Scrub; Sally Hansen influencer campaign content; Bondi Boost #BoostYouRoots influencer campaign content; platforms included Instagram and Facebook; extensive Adobe Suite use.