RG

Reyes Gonzalez

Available to hire

Hi! I’m Reyes Gonzalez, a graphic designer and illustrator who loves visual storytelling and building distinctive brand identities.

About

Hi! I’m Reyes Gonzalez, a graphic designer and illustrator who loves visual storytelling and building distinctive brand identities. I enjoy pushing creative ideas forward while collaborating with teams and clients to make sure every design communicates clearly and looks great across different formats.

I’ve worked on projects ranging from merchandise graphics and signage to conference displays and billboards, and I’ve also led brand identity development for PR and marketing campaigns. I’m comfortable partnering directly with stakeholders, translating goals into high-impact visuals, and supporting teams through organized studio and production workflows.

  • 7 years' experience
  • Joined November 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Education
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services

More experts in El Paso, United States

Work experience· 4 roles

Contract/Freelance Graphic Designer / IllustratorJan 2023 – Present · 3 yrs 11 mos

Developed graphics for merchandise, signage, conference displays, and billboards with a focus on visual identity. Collaborated with in-house teams, non-profits, and contract clients on packaging, custom illustrations, and cohesive brand systems. Communicated directly with clients to understand goals and deliver high-impact visual solutions aligned with brand and audience.

Graphic Design / Illustration (Brand Identity) · Barracuda Public RelationsJan 2022 – Jan 2025 · 3 yrs 1 mo

Led the development and expansion of brand identities across multiple platforms. Designed visual assets for social media, print collateral, and marketing materials. Collaborated with cross-functional teams to deliver strategic PR content for diverse organizations and community businesses.

UTEP Fox Fine Arts Teacher Assistant / Lab Monitor · University of Texas at El Paso (UTEP)Jan 2021 – Jan 2023 · 2 yrs 1 mo

Assisted graphic design professors with operation and maintenance of the design lab, ensuring equipment was updated, functional, and organized. Supported students by providing guidance on lab materials and design software.

Student Graphic Designer (Marketing) · UTEP Student AffairsJan 2018 – Jan 2020 · 2 yrs 1 mo

Education

Bachelor of Fine Arts (BFA) - Studio Art (Graphic Design concentration) · The University of Texas at El Paso (UTEP)2030 – 2026

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