Shopify & Klaviyo E-commerce Growth Strategy

A concept e-commerce growth project demonstrating how Shopify optimization, Klaviyo automation, email marketing, and conversion strategy can work together to improve an online store.

For LumaSkin, I developed a strategic approach focused on improving the Shopify shopping experience, strengthening product presentation, and creating a more effective customer journey.

The project included Shopify store optimization, product page improvements, Klaviyo setup and segmentation, automated email flows, campaign planning, abandoned-cart recovery, post-purchase communication, and conversion-focused recommendations.

The goal was to create a stronger connection between the store experience and email marketing while building a structured system for customer engagement and retention.

This is a concept project created to demonstrate my approach and capabilities.
#Shopify #Klaviyo #EmailMarketing #Ecommerce #ConversionOptimization