I help e-commerce brands grow through Shopify, Klaviyo, email marketing, SEO, product optimization, and conversion-focused strategies.

About

I help e-commerce brands grow through Shopify, Klaviyo, email marketing, SEO, product optimization, and conversion-focused strategies.

I specialize in improving Shopify stores, optimizing product pages, building effective email marketing systems, creating Klaviyo flows, and developing strategies that improve the customer journey and support sales.

I also provide influencer and creator outreach, social media support, product optimization, and e-commerce marketing services to help brands reach the right audience and strengthen their online presence.

My approach combines research, practical strategy, attention to detail, and a clear understanding of each brand’s goals. Whether you need Shopify optimization, Klaviyo setup, email marketing, SEO, product optimization, or creator outreach, I focus on creating organized and growth-focused solutions.

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Manufacturing
  • Travel & Hospitality
  • Consumer Goods
  • Software & Internet
  • Education
  • Media & Entertainment
  • Professional Services

Projects · 4

A concept e-commerce growth project demonstrating how multiple digital marketing channels can work together to support an online brand. For Velora Living, I developed a complete growth strategy covering Shopify optimization, email marketing, Klaviyo automation, SEO, conversion optimization, product presentation, and customer retention. The project focused on understanding the customer journey and identifying opportunities across the store, search visibility, email communication, and conversion experience. The strategy included Shopify store improvements, product and collection optimization, SEO recommendations, Klaviyo flows, email campaign planning, customer segmentation, abandoned-cart recovery, conversion-focused recommendations, and retention strategies. The goal was to create a more connected e-commerce marketing system where the store, SEO, email, and customer experience work together. Ecommerce Shopify Klaviyo EmailMarketing SEO

  • Conversion Rate Optimization Expert
  • Digital Marketer
  • Influencer Marketing Manager

A concept influencer marketing project demonstrating how strategic creator research, outreach, and campaign coordination can help an e-commerce brand connect with relevant audiences. For Auréa Beauty, I developed an influencer marketing approach focused on identifying creators whose niche, content style, audience, and engagement aligned with the brand. The project included influencer research, creator discovery, profile vetting, audience and niche analysis, personalized outreach, partnership opportunities, communication tracking, and campaign coordination. The strategy focused on finding relevant creators based on audience fit and content quality rather than follower count alone. The goal was to build meaningful creator partnerships that support the brand’s social media presence and e-commerce marketing objectives. InfluencerMarketing CreatorMarketing Outreach SocialMediaMarketing Ecommerce

  • Conversion Rate Optimization Expert
  • Digital Marketer
  • Influencer Marketing Manager

A concept e-commerce project focused on improving a Shopify store through SEO, product optimization, and a stronger customer shopping experience. For Auréa Beauty, I developed an approach focused on improving product visibility, optimizing product pages, strengthening product descriptions, and creating a more organized store structure. The project included keyword research, product and collection optimization, on-page SEO, SEO-friendly product descriptions, metadata recommendations, internal linking, and conversion-focused improvements. The goal was to create a more search-friendly Shopify store with clearer product presentation and a smoother path from product discovery to purchase. This is a concept project created to demonstrate my approach and capabilities. Shopify SEO ProductOptimization Ecommerce KeywordResearch

  • Conversion Rate Optimization Expert
  • Digital Marketer
  • Influencer Marketing Manager

A concept e-commerce growth project demonstrating how Shopify optimization, Klaviyo automation, email marketing, and conversion strategy can work together to improve an online store. For LumaSkin, I developed a strategic approach focused on improving the Shopify shopping experience, strengthening product presentation, and creating a more effective customer journey. The project included Shopify store optimization, product page improvements, Klaviyo setup and segmentation, automated email flows, campaign planning, abandoned-cart recovery, post-purchase communication, and conversion-focused recommendations. The goal was to create a stronger connection between the store experience and email marketing while building a structured system for customer engagement and retention. This is a concept project created to demonstrate my approach and capabilities. Shopify Klaviyo EmailMarketing Ecommerce ConversionOptimization

  • Conversion Rate Optimization Expert
  • Digital Marketer
  • Influencer Marketing Manager

Work experience· 5 roles

E-commerce SEO Specialist · FreelanceMay 2025 – Sep 2026 · 1 yr 5 mos

Worked on SEO for e-commerce businesses with a focus on improving product visibility and organic search performance. Supported keyword research, product and category optimization, on-page SEO, product descriptions, search-friendly content, and SEO recommendations designed to help online stores attract more relevant traffic.

Email Marketing & Klaviyo Specialist · FreelanceJul 2024 – Aug 2026 · 2 yrs 2 mos

Specialized in e-commerce email marketing using Klaviyo to support customer acquisition, engagement, and retention. Worked on email campaign planning, audience segmentation, automated lifecycle flows, abandoned-cart recovery, welcome sequences, post-purchase communication, and promotional email strategy for online businesses.

Influencer & Creator Marketing Specialist · FreelanceApr 2024 – Jun 2026 · 2 yrs 3 mos

Managed influencer and creator marketing activities for brands, with a focus on finding relevant creators, researching and vetting profiles, personalized outreach, partnership opportunities, campaign coordination, and tracking communication. Focused on connecting brands with creators whose audience, content style, and niche align with the campaign objectives.

Shopify E-commerce Specialist · FreelanceAug 2023 – Sep 2026 · 3 yrs 2 mos
E-commerce Growth Marketing Specialist · Freelance / Self-employedDec 2022 – Present · 4 yrs

Education

Digital Marketing Certification · Klaviyo Academy2023 – 2026

Training focused on Klaviyo-powered email marketing, customer segmentation, automated lifecycle flows, campaign strategy, customer retention, and e-commerce email optimization.

Certifications and awards

Klaviyo Academy Training2023 – 2026

Klaviyo-focused training covering email marketing, customer segmentation, automated flows, campaign strategy, customer retention, and e-commerce email optimization.

Klaviyo Academy — Klaviyo Email Marketing Training2030 – 2026

Testimonials · 5.0 from 10 reviews

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