Influencer & Creator Marketing Campaign

A concept influencer marketing project demonstrating how strategic creator research, outreach, and campaign coordination can help an e-commerce brand connect with relevant audiences.

For Auréa Beauty, I developed an influencer marketing approach focused on identifying creators whose niche, content style, audience, and engagement aligned with the brand.

The project included influencer research, creator discovery, profile vetting, audience and niche analysis, personalized outreach, partnership opportunities, communication tracking, and campaign coordination.

The strategy focused on finding relevant creators based on audience fit and content quality rather than follower count alone. The goal was to build meaningful creator partnerships that support the brand’s social media presence and e-commerce marketing objectives.
#InfluencerMarketing #CreatorMarketing #Outreach #SocialMediaMarketing #Ecommerce