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With over 24 years of experience, I have led the development of visual identities and design systems for established brands across retail, beauty, lifestyle, entertainment, and corporate sectors, both locally and internationally. Throughout my career I have held senior and leadership roles where I directed creative strategy from concept through execution, managed cross-functional teams, and delivered design solutions aligned with brand and business objectives. My expertise spans print, packaging, branding, advertising, and digital platforms, with a consistent focus on clarity, cohesion, and impact. I bring a practical, results-driven approach to design, combining strong creative judgment with an understanding of timelines, budgets, and production realities. I work seamlessly with marketing teams, photographers, printers, developers, and external partners, and I am equally effective providing creative leadership or executing hands-on design work when required. I would welcome the opportunity to discuss how my experience and creative leadership can contribute to your team’s success.…With over 24 years of experience, I have led the development of visual identities and design systems for established brands across retail, beauty, lifestyle, entertainment, and corporate sectors, both locally and internationally. Throughout my career I have held senior and leadership roles where I directed creative strategy from concept through execution, managed cross-functional teams, and delivered design solutions aligned with brand and business objectives. My expertise spans print, packaging, branding, advertising, and digital platforms, with a consistent focus on clarity, cohesion, and impact. I bring a practical, results-driven approach to design, combining strong creative judgment with an understanding of timelines, budgets, and production realities. I work seamlessly with marketing teams, photographers, printers, developers, and external partners, and I am equally effective providing creative leadership or executing hands-on design work when required. I would welcome the opportunity to discuss how my experience and creative leadership can contribute to your team’s success.

Ria Paterson

Graphic Designer, Art Director, Creative Director, +2

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With over 24 years of experience, I have led the development of visual identities and design systems for established brands across retail, beauty, lifestyle, entertainment, and corporate sectors, both locally and internationally. Throughout my career I have held senior and leadership roles where I directed creative strategy from concept through execution, managed cross-functional teams, and delivered design solutions aligned with brand and business objectives. My expertise spans print, packaging, branding, advertising, and digital platforms, with a consistent focus on clarity, cohesion, and impact. I bring a practical, results-driven approach to design, combining strong creative judgment with an understanding of timelines, budgets, and production realities. I work seamlessly with marketing teams, photographers, printers, developers, and external partners, and I am equally effective providing creative leadership or executing hands-on design work when required. I would welcome the opportunity to discuss how my experience and creative leadership can contribute to your team’s success.…With over 24 years of experience, I have led the development of visual identities and design systems for established brands across retail, beauty, lifestyle, entertainment, and corporate sectors, both locally and internationally. Throughout my career I have held senior and leadership roles where I directed creative strategy from concept through execution, managed cross-functional teams, and delivered design solutions aligned with brand and business objectives. My expertise spans print, packaging, branding, advertising, and digital platforms, with a consistent focus on clarity, cohesion, and impact. I bring a practical, results-driven approach to design, combining strong creative judgment with an understanding of timelines, budgets, and production realities. I work seamlessly with marketing teams, photographers, printers, developers, and external partners, and I am equally effective providing creative leadership or executing hands-on design work when required. I would welcome the opportunity to discuss how my experience and creative leadership can contribute to your team’s success.

Available to hire

With over 24 years of experience, I have led the development of visual identities and design systems for established brands across retail, beauty, lifestyle, entertainment, and corporate sectors, both locally and internationally.

Throughout my career I have held senior and leadership roles where I directed creative strategy from concept through execution, managed cross-functional teams, and delivered design solutions aligned with brand and business objectives. My expertise spans print, packaging, branding, advertising, and digital platforms, with a consistent focus on clarity, cohesion, and impact. I bring a practical, results-driven approach to design, combining strong creative judgment with an understanding of timelines, budgets, and production realities. I work seamlessly with marketing teams, photographers, printers, developers, and external partners, and I am equally effective providing creative leadership or executing hands-on design work when required. I would welcome the opportunity to discuss how my experience and creative leadership can contribute to your team’s success.