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Hi, I'm Ric Mattison, a marketing and communications professional based in Dallas, TX. I specialize in digital campaigns, brand development, and cross-functional collaboration to drive engagement and growth for health-tech, consumer brands, and B2B programs. I love turning data into actionable strategy, building scalable marketing programs, and delivering creative assets—from landing pages to email campaigns—that resonate with audiences and convert. When I'm not optimizing funnels or planning GTM initiatives, I enjoy mentoring teams and exploring new technologies to stay ahead in a fast-paced landscape.…Hi, I'm Ric Mattison, a marketing and communications professional based in Dallas, TX. I specialize in digital campaigns, brand development, and cross-functional collaboration to drive engagement and growth for health-tech, consumer brands, and B2B programs. I love turning data into actionable strategy, building scalable marketing programs, and delivering creative assets—from landing pages to email campaigns—that resonate with audiences and convert. When I'm not optimizing funnels or planning GTM initiatives, I enjoy mentoring teams and exploring new technologies to stay ahead in a fast-paced landscape.

Ric Mattison

Marketing Strategist, Content Creator, Copywriter, +2

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Hi, I'm Ric Mattison, a marketing and communications professional based in Dallas, TX. I specialize in digital campaigns, brand development, and cross-functional collaboration to drive engagement and growth for health-tech, consumer brands, and B2B programs. I love turning data into actionable strategy, building scalable marketing programs, and delivering creative assets—from landing pages to email campaigns—that resonate with audiences and convert. When I'm not optimizing funnels or planning GTM initiatives, I enjoy mentoring teams and exploring new technologies to stay ahead in a fast-paced landscape.…Hi, I'm Ric Mattison, a marketing and communications professional based in Dallas, TX. I specialize in digital campaigns, brand development, and cross-functional collaboration to drive engagement and growth for health-tech, consumer brands, and B2B programs. I love turning data into actionable strategy, building scalable marketing programs, and delivering creative assets—from landing pages to email campaigns—that resonate with audiences and convert. When I'm not optimizing funnels or planning GTM initiatives, I enjoy mentoring teams and exploring new technologies to stay ahead in a fast-paced landscape.

Available to hire

Hi, I’m Ric Mattison, a marketing and communications professional based in Dallas, TX. I specialize in digital campaigns, brand development, and cross-functional collaboration to drive engagement and growth for health-tech, consumer brands, and B2B programs.

I love turning data into actionable strategy, building scalable marketing programs, and delivering creative assets—from landing pages to email campaigns—that resonate with audiences and convert. When I’m not optimizing funnels or planning GTM initiatives, I enjoy mentoring teams and exploring new technologies to stay ahead in a fast-paced landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing and Communications Manager at Advanced Research Projects Agency for Health (ARPA-H)

November 1, 2023 - Present

Led digital campaigns, social media management, program launches, paid acquisition, and media calendar planning to drive engagement and brand visibility. Designed and produced high- impact digital assets—including landing pages, external communications, social posts, press releases, graphics, newsletters, and email campaigns —to strengthen audience engagement. Partnered with cross-functional teams to execute global SEO and marketing automation efforts, increasing organic web traffic by 18% and improving lead capture and conversion. Managed marketing projects, campaign analytics, account targeting, data collection, and performance reporting to inform strategic decision-making and forecasting.

Digital Brand Marketing Manager at ZIPS Car Wash

October 1, 2020 - November 1, 2023

Directed social strategy, paid media operations, competitive analysis, influencer campaigns, PR, email communications, B2B initiatives, and social listening, driving a 20% increase in engagement and follower growth. Supported brand activations including live events, fundraisers, new location launches, PR announcements, contesting, and GTM programs, achieving a 25% rise in event participation and a 15% lift in qualified leads. Strengthened SEO performance, increasing organic search traffic by 40% and improving rankings by 10% through content optimization, measurement, and continuous refinement. Enhanced Google Analytics tracking and reporting across all brand websites, improving data accuracy and actionable insights on user behavior. Developed Salesforce CRM reporting for customer segmentation, data capture, buyer persona development, and lead-nurturing workflows to improve pipeline quality.

Assistant Director of Marketing and Communications at University of St. Augustine for Health Sciences

May 1, 2017 - October 1, 2020

Analyzed monthly performance metrics, improving email open rates by 20% and increasing prospect engagement while building a scalable archive for ongoing optimization and growth testing. Executed product launch communication plans, overseeing collateral creation, digital content updates, and messaging for internal and external audiences. Surpassed sales targets by 24% through strategic lead generation, funnel optimization, SEO enhancement, and targeted paid advertising initiatives. Developed and maintained brand guidelines for a new product line, ensuring consistent visual identity and messaging across all digital and social channels.