Richard Adutwum

Available to hire

I am a dynamic and ambitious marketing professional with strong experience in digital outreach, online branding, and customer communication.

About

I am a dynamic and ambitious marketing professional with strong experience in digital outreach, online branding, and customer communication. I combine a deep understanding of marketing analytics with real-world experience in customer service and team coordination across international environments.

Holding a Master’s in Marketing and pursuing the Google Digital Marketing & E-commerce Professional Certificate, I’m passionate about driving global brand growth through data-driven campaigns, creative storytelling, and genuine human connection. I thrive in fast-paced, collaborative teams that value innovation and performance, and I’m motivated by personal development.

  • Joined January 2026

Languages

  • EnglishFluent

Industry experience

  • Healthcare
  • Media & Entertainment
  • Education
  • Professional Services
  • Software & Internet
  • Retail
  • Other
  • Travel & Hospitality

More experts

Projects · 1

Project Overview

This project presents a simulated Google Ads Search and Display campaign developed through hands-on Coursera coursework. It demonstrates ad copywriting, campaign structuring, and optimization aligned with Google Ads best practices.

Campaign Objective

  • Increase website traffic and brand visibility
  • Apply keyword-focused messaging
  • Create policy-compliant Google Ads creatives

What I Did

  • Wrote Google Search ads with optimized short and long headlines
  • Created multiple ad descriptions for testing and refinement
  • Applied feedback to improve clarity and capitalization
  • Aligned display ad visuals with ad messaging

Tools Used

  • Google Ads
  • Excel for campaign structure
  • Canva for ad visuals and presentation

Skills Demonstrated

  • Google Ads fundamentals
  • Paid search ad copywriting
  • Responsive display messaging
  • Performance marketing mindset

Notes

This is a simulated campaign created for portfolio and learning purposes, reflecting real-world Google Ads workflows.

Google Ads Search & Display Campaign – Portfolio Case Study
  • Digital Marketer

Work experience· 13 roles

Wait Staff · Atlantic Marmari Palace Hotel (Greece)May 2024 – Oct 2024 · 6 mos

Delivered multilingual customer support and hospitality services in a fast-paced tourism environment. Collaborated with a multicultural team to provide high-quality service during events and peak periods. Strengthened communication and empathy skills by managing guest inquiries and expectations.

Food & Beverage Supervisor · Atlantic Marmari Palace HotelJan 2024 – Present · 2 yrs 11 mos

Delivered high-quality customer experiences in a fast-paced international hospitality environment, strengthened service quality, communication, and customer retention skills.

Founder & Content Strategist · HealthTipsRepo (Digital Health Education Platform)Jan 2024 – Present · 2 yrs 11 mos

Founded and manage a health-focused digital content platform delivering science-backed, accessible wellness and preventive health information to an online audience. Develop platform-specific short-form video and visual content for social media, optimizing tone, format, and pacing for engagement and clarity. Apply analytics and audience feedback to refine content strategy, posting schedules, and messaging effectiveness. Maintain ethical standards in health communication, ensuring accuracy, responsibility, and compliance with public health guidance.

AI-Enabled Digital Marketing & Growth Strategist (Freelance / Projects) · Freelance / ProjectsJan 2023 – Present · 3 yrs 11 mos
Digital Marketing & Content Creator · Self-Employed (Facebook HealthTipsRepo page)Jan 2022 – Present · 4 yrs 11 mos
Duty Supervisor · Baritas Restaurant LtdJan 2022 – Dec 2023 · 2 yrs
Food & Beverage Supervisor · Baritas Restaurant Ltd.Jan 2022 – Dec 2023 · 2 yrs
Food & Beverage Supervisor · Baritas Restaurant / Papaye Fast Food Ltd. (Ghana)Sep 2019 – Oct 2023 · 4 yrs 2 mos

Education· 10

MSc in Marketing · Széchenyi István University, Hungary2023 – 2025
Google Digital Marketing & E-commerce Professional Certificate · Coursera / Google2023 – 2025
BSc in Marketing (First Class) · Ghana Institute of Management and Public Administration2030 – 2026
Digital Marketing & E-commerce Professional Certificate · Google/Coursera2023 – 2026

Certifications and awards

Google Digital Marketing & E-commerce Professional Certificate2023 – 2025
Google Digital Marketing & E-commerce Professional Certificate2030 – 2026
Google Digital Marketing & E-commerce Professional Certificate2030 – 2026

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