Available to hire
I’m Richard Adutwum, an AI-enabled digital marketing professional and growth strategist based in Budapest, Hungary. I help SMEs adopt digital and AI-driven marketing tools to improve customer experience, inform decision-making, and drive sustainable growth.
I have conducted academic research on AI adoption in marketing among SMEs in Greater Accra, Ghana, identifying key drivers, barriers, and strategic implications. I write regularly on AI and marketing, focusing on practical applications, adoption challenges, and ethical integration in business.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Founder & Content Strategist at HealthTipsRepo (Digital Health Education Platform)
January 1, 2024 - PresentFounded and manage a health-focused digital content platform delivering science-backed, accessible wellness and preventive health information to an online audience. Develop platform-specific short-form video and visual content for social media, optimizing tone, format, and pacing for engagement and clarity. Apply analytics and audience feedback to refine content strategy, posting schedules, and messaging effectiveness. Maintain ethical standards in health communication, ensuring accuracy, responsibility, and compliance with public health guidance.
AI-Enabled Digital Marketing & Growth Strategist (Freelance / Projects) at Freelance / Projects
January 1, 2023 - PresentDesign and execute digital growth strategies integrating content marketing, social media, customer insights, and performance tracking. Use data analysis and experimentation to improve audience reach, engagement, and conversion across digital channels. Translate research insights into actionable digital strategies focused on trust, behavior change, and sustainable growth.
Food & Beverage Supervisor at Papaye Fast Food Company Ltd.
January 1, 2019 - December 31, 2022Led customer experience initiatives and feedback analysis to improve service quality and retention. Collected, analyzed, and acted on customer behavior data to optimize service processes — experience transferable to digital engagement optimization.
Food & Beverage Supervisor at Baritas Restaurant Ltd.
January 1, 2022 - December 31, 2023Supervised operations, staff training, and quality control while supporting social media content creation for brand growth. Introduced structured reporting and customer feedback processes to support data-driven improvements.
Food & Beverage Supervisor at Atlantic Marmari Palace Hotel
January 1, 2024 - PresentDelivered high-quality customer experiences in a fast-paced international hospitality environment, strengthened service quality, communication, and customer retention skills.
Duty Supervisor at Baritas Restaurant Ltd
January 1, 2022 - December 31, 2023Supported product promotion, customer outreach, and market feedback collection. Contributed to retail expansion and customer engagement initiatives.
Food & Beverage Supervisor at Papaye Fast Food Company Ltd
January 1, 2019 - December 31, 2021Drove customer satisfaction initiatives, improved service quality and reduced complaints; led data-driven improvements.
Assistant Marketing Coordinator at Y & K Distribution Company Ltd
January 1, 2016 - December 31, 2018Assisted marketing coordination and supported product promotions; contributed to retail expansion and customer engagement initiatives.
Duty Supervisor at Ghana Revenue Authority
January 1, 2017 - December 31, 2017Supported clients with compliance and documentation processes, ensuring accuracy and high service standards; developed strong problem-solving and stakeholder communication skills.
Education
MSc in Marketing at Széchenyi István University, Hungary
January 1, 2023 - January 1, 2025Google Digital Marketing & E-commerce Professional Certificate at Coursera / Google
January 1, 2023 - January 1, 2025BSc in Marketing (First Class) at Ghana Institute of Management and Public Administration
January 11, 2030 - January 11, 2026Digital Marketing & E-commerce Professional Certificate at Google/Coursera
November 1, 2023 - January 15, 2026Master of Science in Marketing at Széchenyi István University
January 11, 2030 - January 15, 2026Bachelor of Science in Marketing (First Class) at Ghana Institute of Management and Public Administration
September 1, 2015 - January 15, 2026HND in Marketing (First Class) at Koforidua Technical University
August 1, 2011 - January 15, 2026Qualifications
Google Digital Marketing & E-commerce Professional Certificate
January 1, 2023 - January 1, 2025Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - January 15, 2026Industry Experience
Healthcare, Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Other
- Increase website traffic and brand visibility
- Apply keyword-focused messaging
- Create policy-compliant Google Ads creatives
- Wrote Google Search ads with optimized short and long headlines
- Created multiple ad descriptions for testing and refinement
- Applied feedback to improve clarity and capitalization
- Aligned display ad visuals with ad messaging
- Google Ads
- Excel for campaign structure
- Canva for ad visuals and presentation
- Google Ads fundamentals
- Paid search ad copywriting
- Responsive display messaging
- Performance marketing mindset
Project Overview
This project presents a simulated Google Ads Search and Display campaign developed through hands-on Coursera coursework. It demonstrates ad copywriting, campaign structuring, and optimization aligned with Google Ads best practices.
Campaign Objective
What I Did
Tools Used
Skills Demonstrated
Notes
This is a simulated campaign created for portfolio and learning purposes, reflecting real-world Google Ads workflows.
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