Google Ads Search & Display Campaign – Portfolio Case Study

Project Overview

This project presents a simulated Google Ads Search and Display campaign developed through hands-on Coursera coursework. It demonstrates ad copywriting, campaign structuring, and optimization aligned with Google Ads best practices.

Campaign Objective

• Increase website traffic and brand visibility
• Apply keyword-focused messaging
• Create policy-compliant Google Ads creatives

What I Did

• Wrote Google Search ads with optimized short and long headlines
• Created multiple ad descriptions for testing and refinement
• Applied feedback to improve clarity and capitalization
• Aligned display ad visuals with ad messaging

Tools Used

• Google Ads
• Excel for campaign structure
• Canva for ad visuals and presentation

Skills Demonstrated

• Google Ads fundamentals
• Paid search ad copywriting
• Responsive display messaging
• Performance marketing mindset

Notes

This is a simulated campaign created for portfolio and learning purposes, reflecting real-world Google Ads workflows.