Richard Reid

Available to hire

I’m Richard Reid, a results-driven digital marketing leader with years of experience in media, advertising and marketing.

About

I’m Richard Reid, a results-driven digital marketing leader with years of experience in media, advertising and marketing. My professional journey began in print media advertising and transitioned into the digital realm in 1999, where I’ve consistently identified viable opportunities that drive digital expansion and innovation within businesses. As a self-motivated professional, I’ve built a track record of working across B2B and B2C contexts, helping startups and established brands unlock growth across sectors.

Throughout my career I’ve led cross-functional teams and partnered with founders to deliver integrated, measurable outcomes in areas such as digital strategy, Google Ads, SEO, website design and development, content marketing, e-commerce, CRO, and social media marketing. I’m passionate about scalable, revenue-driven solutions and thrive in fast-paced environments that require collaboration, problem-solving and clear communication to accelerate the digital future of businesses.

  • 34 years' experience
  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Education

Work experience· 38 roles

Fractional CMO · eCommerce CircleJun 2024 – Nov 2025 · 1 yr 6 mos

Embedded marketing executive within multiple businesses, developing, implementing and refining tailored marketing strategies to accelerate growth, improve conversion rates and build sustainable brand equity. Led cross-functional teams to deliver high-impact initiatives across web optimization, paid media (Meta & Google), organic content, and email marketing automation; conducted ongoing performance reviews and growth planning sessions aligned to KPIs.

General Manager · InSitefulJun 2024 – Present · 2 yrs 6 mos

Overseeing overall agency operations for a Shopify eCommerce agency; responsible for strategy, team leadership, client delivery, and cross-functional collaboration across development, design, SEO, paid media, and email marketing to drive growth and profitability.

Fractional CMO · eCommerce CircleJun 2024 – Present · 2 yrs 6 mos

Led growth-focused marketing strategy as a fractional CMO for multiple Shopify-focused eCommerce brands, developing and refining marketing strategies to accelerate growth and improve ROI.

General Manager · SitefulJun 2024 – Present · 2 yrs 6 mos
Fractional CMO · eCommerce CircleJun 2024 – Present · 2 yrs 6 mos
Fractional CMO · PXN Phantom NetworkDec 2023 – Dec 2023 · 1 mo
Fractional CMO · PXN Phantom NetworkDec 2023 – Sep 2025 · 1 yr 10 mos
Fractional CMO · PXN Phantom NetworkDec 2023 – Sep 2025 · 1 yr 10 mos

Education

High School Diploma · Burnie High School, Burnie, TAS2030 – 1987
High School Diploma · Burnie High School2030 – 1987
High School Diploma · Burnie High School2030 – 2025

Certifications and awards

Best in Show - AAA Industry Awards 20222022 – 2025

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