I’m Richard Reid, a results-driven digital marketing leader with years of experience in media, advertising and marketing. My professional journey began in print media advertising and transitioned into the digital realm in 1999, where I’ve consistently identified viable opportunities that drive digital expansion and innovation within businesses. As a self-motivated professional, I’ve built a track record of working across B2B and B2C contexts, helping startups and established brands unlock growth across sectors. Throughout my career I’ve led cross-functional teams and partnered with founders to deliver integrated, measurable outcomes in areas such as digital strategy, Google Ads, SEO, website design and development, content marketing, e-commerce, CRO, and social media marketing. I’m passionate about scalable, revenue-driven solutions and thrive in fast-paced environments that require collaboration, problem-solving and clear communication to accelerate the digital future of businesses.

Richard Reid

I’m Richard Reid, a results-driven digital marketing leader with years of experience in media, advertising and marketing. My professional journey began in print media advertising and transitioned into the digital realm in 1999, where I’ve consistently identified viable opportunities that drive digital expansion and innovation within businesses. As a self-motivated professional, I’ve built a track record of working across B2B and B2C contexts, helping startups and established brands unlock growth across sectors. Throughout my career I’ve led cross-functional teams and partnered with founders to deliver integrated, measurable outcomes in areas such as digital strategy, Google Ads, SEO, website design and development, content marketing, e-commerce, CRO, and social media marketing. I’m passionate about scalable, revenue-driven solutions and thrive in fast-paced environments that require collaboration, problem-solving and clear communication to accelerate the digital future of businesses.

Available to hire

I’m Richard Reid, a results-driven digital marketing leader with years of experience in media, advertising and marketing. My professional journey began in print media advertising and transitioned into the digital realm in 1999, where I’ve consistently identified viable opportunities that drive digital expansion and innovation within businesses. As a self-motivated professional, I’ve built a track record of working across B2B and B2C contexts, helping startups and established brands unlock growth across sectors.

Throughout my career I’ve led cross-functional teams and partnered with founders to deliver integrated, measurable outcomes in areas such as digital strategy, Google Ads, SEO, website design and development, content marketing, e-commerce, CRO, and social media marketing. I’m passionate about scalable, revenue-driven solutions and thrive in fast-paced environments that require collaboration, problem-solving and clear communication to accelerate the digital future of businesses.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Fractional CMO at eCommerce Circle
June 1, 2024 - Present
Embedded marketing executive delivering strategic leadership for growth-stage Shopify ecommerce brands; developed and refined tailored marketing strategies to accelerate growth, improve conversions, and build brand equity; led CRO, paid media, content planning, and email marketing automation; conducted performance reviews and growth planning with client KPIs.
General Manager at Siteful
June 1, 2024 - Present
Led overall agency operations at Siteful, a specialist Shopify ecommerce agency; drove business growth, client success, and cross-functional collaboration across strategy, design, SEO, paid media, CRO, and email marketing; built internal processes and scaled delivery teams.
Fractional CMO at PXN Phantom Network
December 31, 2023 - September 15, 2025
Led growth marketing as a fractional CMO, delivering growth strategies for ecommerce clients with a focus on CRO, paid media, and brand positioning to lift ROAS.
Co-Founder & Director at About Today
April 1, 2023 - September 15, 2025
Co-founded and directed an independent agency; oversaw strategy, sales, client management, campaigns, and creative production; built and delivered high-impact digital marketing programs and led the agency to growth and client success.
Digital Marketing Executive at Independent Australia
February 1, 2014 - September 15, 2025
Developed and executed digital marketing strategies focused on ecommerce, SEO, Google advertising, social media marketing, and CRO to grow online audiences and engagement.
Online Business Consultant at Web Firm
August 1, 2011 - September 15, 2025
Led digital strategy and online business consulting across client projects; managed progress, KPIs, and performance improvements in fast-paced environments.
Online Business Consultant at Arts Hub
August 1, 2010 - September 15, 2025
Advised on digital marketing and online business development for the arts sector; contributed to growth initiatives and client outcomes.
Online Business Consultant & Business Development Manager at REA Group
February 1, 2004 - September 15, 2025
Provided online business consulting and business development support across a portfolio of brands; grew opportunities and client engagements.
Director / Photographer at Richard Reid Photography
January 1, 2003 - September 15, 2025
Directed photography projects and client work in Tasmania; managed creative production and client relations.
Online Business Consultant at WA Business News
August 1, 2000 - September 15, 2025
Business development and online marketing leadership for WA Business News; drove print and online growth.
Advertising Photographer at The Advocate
December 1, 1991 - September 15, 2025
Advertising photography and creative direction for Tasmania's The Advocate newspaper.
Director / Photographer at Richard Reid Photography
March 1, 1997 - September 15, 2025
Photography direction and production in Tasmania, building a portfolio of visual work.
Fractional CMO at eCommerce Circle
June 1, 2024 - Present
Led growth-focused marketing strategy as a fractional CMO for multiple Shopify-focused eCommerce brands, developing and refining marketing strategies to accelerate growth and improve ROI.
General Manager at InSiteful
June 1, 2024 - Present
Overseeing overall agency operations for a Shopify eCommerce agency; responsible for strategy, team leadership, client delivery, and cross-functional collaboration across development, design, SEO, paid media, and email marketing to drive growth and profitability.
Fractional CMO at PXN Phantom Network
December 1, 2023 - September 15, 2025
Led a growth-focused marketing program by aligning business development and content creators with the eCommerce channel; implemented growth strategies, optimized client funnels, and managed multi-channel campaigns; built partnerships.
Co-Founder & Director at About Today
April 1, 2023 - September 15, 2025
Overseeing all aspects of the agency's operations; developed and executed the agency's vision, managed strategy, sales, client management, and campaigns to deliver exceptional results.
Digital Marketing Executive at Independent Australia
February 1, 2014 - September 15, 2025
Played a crucial role in developing digital marketing strategies for an online publication; managed SEO, Google Ads, social media marketing, and conversion-focused campaigns.
Online Business Consultant at Web Firm
August 1, 2011 - September 15, 2025
Provided online business consulting services supporting digital growth and online presence.
Online Business Consultant at Arts Hub
August 1, 2010 - September 15, 2025
Supported online business development and digital marketing initiatives.
Online Business Consultant at Business Systems Online
September 1, 2008 - September 15, 2025
Provided online business consulting services with a focus on growth strategies.
Online Business Consultant & Business Development Manager at REA Group
December 1, 2007 - September 15, 2025
Led online business consulting and business development initiatives across markets including Melbourne and London.
Online Business Consultant at Richard Reid Photography
February 1, 2004 - September 15, 2025
Advised on online business strategy and growth for photography business.
Online Business Consultant at Trader.com
August 1, 2000 - September 15, 2025
Consulted on online business development for Victoria-based e-commerce.
Online Business Consultant & Business Development Manager at REA Group
March 1, 1999 - September 15, 2025
Worked on online business consulting and business development initiatives for regional markets.
Director / Photographer at Richard Reid Photography
March 1, 1997 - September 15, 2025
Directed photography projects and managed client relationships.
Advertising Photographer at The Advocate Newspaper
December 1, 1991 - September 15, 2025
Advertising photography for print media in Tasmania.
Fractional CMO at eCommerce Circle
June 1, 2024 - November 27, 2025
Embedded marketing executive within multiple businesses, developing, implementing and refining tailored marketing strategies to accelerate growth, improve conversion rates and build sustainable brand equity. Led cross-functional teams to deliver high-impact initiatives across web optimization, paid media (Meta & Google), organic content, and email marketing automation; conducted ongoing performance reviews and growth planning sessions aligned to KPIs.
Fractional CMO at PXN Phantom Network
December 31, 2023 - December 31, 2023
Directed growth initiatives for e‑commerce brands, forged partnerships with specialist agencies, and delivered CRO, SEO, content and paid media programs. Built scalable delivery systems and collaborative partnerships to fuel growth across multiple e-commerce verticals.
Co-Founder & Director at About Today
April 30, 2023 - April 30, 2023
Led the agency’s vision and operations, including strategy, sales, client management, and project delivery. Built a high-performing, cross-functional team and delivered measurable client outcomes through integrated digital marketing, branding and product design. Drove growth, client retention and long-term partnerships; the agency won industry recognition for impactful campaigns.
Digital Marketing Executive at Independent Australia
February 28, 2014 - February 28, 2014
Developed and executed digital marketing strategies with a focus on e-commerce, SEO, Google paid advertising, social media marketing and email automation. Collaborated with external partners to monitor performance, optimize campaigns and drive ROI.
Online Business Consultant at Web firm
August 31, 2011 - August 31, 2011
Drove online business growth for clients, managed campaigns, built dashboards and provided SEO and analytics guidance to improve online performance.
Online Business Consultant at Arts Hub
August 31, 2010 - August 31, 2010
Consulted on online business strategy, campaign execution and digital presence improvements for arts-focused organizations.
Online Business Consultant at Business Systems Online
December 31, 2007 - December 31, 2007
Delivered online business consulting, marketing strategies and ROI-focused initiatives for diverse clients.
Online Business Consultant & Business Development Manager at REA Group
February 29, 2004 - February 29, 2004
Managed online campaigns and business development activities, coordinating across Melbourne and London offices.
Director / Photographer at Richard Reid Photography
January 31, 2003 - January 31, 2003
Tasmania-based photography business offering commercial and advertising photography with direct client engagement.
Online Business Consultant at Trader.com
August 31, 2000 - August 31, 2000
Provided online business consulting and digital strategy for clients in Victoria.
Director / Photographer at Richard Reid Photography
December 31, 1997 - December 31, 1997
Tasmania-based photographer delivering advertising imagery and client-focused photography services.
Advertising Photographer at The Advocate Newspaper
January 31, 1999 - January 31, 1999
Advertising photography work for a Tasmanian newspaper, developing visuals for print media.

Education

High School Diploma at Burnie High School, Burnie, TAS
January 11, 2030 - November 1, 1987
High School Diploma at Burnie High School
January 11, 2030 - November 1, 1987
High School Diploma at Burnie High School
January 11, 2030 - November 27, 2025

Qualifications

Best in Show - AAA Industry Awards 2022
January 1, 2022 - September 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education