Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Richie Oluwaseun Lawal, a results-driven Local SEO Specialist with over three years of experience helping U.S.-based businesses grow their online presence, especially in real estate and service industries. I’ve had the opportunity to manage numerous SEO projects simultaneously, optimizing local business profiles, building citations, and crafting compelling content strategies that boost search rankings. I’m passionate about leveraging tools like SEMrush, Google Analytics, and AI technologies to deliver measurable SEO results. I enjoy collaborating with teams to implement technical SEO improvements and communicating the value of SEO through clear performance reporting. I’m always eager to learn new tools like BrightLocal and Local Brand Manager to stay ahead in this fast-evolving field.…Hi, I’m Richie Oluwaseun Lawal, a results-driven Local SEO Specialist with over three years of experience helping U.S.-based businesses grow their online presence, especially in real estate and service industries. I’ve had the opportunity to manage numerous SEO projects simultaneously, optimizing local business profiles, building citations, and crafting compelling content strategies that boost search rankings. I’m passionate about leveraging tools like SEMrush, Google Analytics, and AI technologies to deliver measurable SEO results. I enjoy collaborating with teams to implement technical SEO improvements and communicating the value of SEO through clear performance reporting. I’m always eager to learn new tools like BrightLocal and Local Brand Manager to stay ahead in this fast-evolving field.

Richie Oluwaseun Lawal

SEO Expert, Digital Marketer, Content Strategist, +2





Hi, I’m Richie Oluwaseun Lawal, a results-driven Local SEO Specialist with over three years of experience helping U.S.-based businesses grow their online presence, especially in real estate and service industries. I’ve had the opportunity to manage numerous SEO projects simultaneously, optimizing local business profiles, building citations, and crafting compelling content strategies that boost search rankings. I’m passionate about leveraging tools like SEMrush, Google Analytics, and AI technologies to deliver measurable SEO results. I enjoy collaborating with teams to implement technical SEO improvements and communicating the value of SEO through clear performance reporting. I’m always eager to learn new tools like BrightLocal and Local Brand Manager to stay ahead in this fast-evolving field.…Hi, I’m Richie Oluwaseun Lawal, a results-driven Local SEO Specialist with over three years of experience helping U.S.-based businesses grow their online presence, especially in real estate and service industries. I’ve had the opportunity to manage numerous SEO projects simultaneously, optimizing local business profiles, building citations, and crafting compelling content strategies that boost search rankings. I’m passionate about leveraging tools like SEMrush, Google Analytics, and AI technologies to deliver measurable SEO results. I enjoy collaborating with teams to implement technical SEO improvements and communicating the value of SEO through clear performance reporting. I’m always eager to learn new tools like BrightLocal and Local Brand Manager to stay ahead in this fast-evolving field.

Available to hire

Hi, I’m Richie Oluwaseun Lawal, a results-driven Local SEO Specialist with over three years of experience helping U.S.-based businesses grow their online presence, especially in real estate and service industries. I’ve had the opportunity to manage numerous SEO projects simultaneously, optimizing local business profiles, building citations, and crafting compelling content strategies that boost search rankings.

I’m passionate about leveraging tools like SEMrush, Google Analytics, and AI technologies to deliver measurable SEO results. I enjoy collaborating with teams to implement technical SEO improvements and communicating the value of SEO through clear performance reporting. I’m always eager to learn new tools like BrightLocal and Local Brand Manager to stay ahead in this fast-evolving field.

Skills

SEO

ChatGPT

Experience Level

SEO

Expert

ChatGPT

Intermediate

Work Experience

SEO Specialist at Stutts Properties

April 1, 2024 - Present

Expanded SEO footprint from Florence to 16+ cities in Northern Alabama over 17 months. Achieved Top 2 search ranking for all primary and local real estate keywords. Increased ranking keywords from 8 to over 200 local keywords across North Alabama. Conducted keyword research, competitor analysis, and content strategy. Led SEO content writing, internal linking, schema markup, and AI-driven content improvement. Managed local listings, social media optimization, and citation building.

SEO Specialist (Remote) at SFX Small Business Solutions

March 31, 2024 - July 28, 2025

Managed Local SEO strategy for over 10 U.S.-based professional and service businesses in industries including roofing, health, construction, real estate, HVAC, and plumbing. Conducted keyword research and Google Business Profile optimization across client accounts. Built and maintained accurate local citations ensuring NAP consistency using U.S. directories. Created monthly performance reports tracking KPIs including traffic, leads, and map rankings. Collaborated with content and development teams to implement on-page fixes and technical improvements. Proficient in SEMrush, Google Analytics, Google Search Console, and project tracking tools.