Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a brand and growth marketing strategist who translates compelling storytelling into revenue. I’ve built and scaled a digitally native fashion brand to over $250K in revenue, and I’ve honed my craft inside Meta’s AI-enabled retail ecosystem as well as luxury environments like Chanel and Bloomingdale’s. My sweet spots include growth strategy, paid media optimization, experiential marketing, and consumer psychology.…I’m a brand and growth marketing strategist who translates compelling storytelling into revenue. I’ve built and scaled a digitally native fashion brand to over $250K in revenue, and I’ve honed my craft inside Meta’s AI-enabled retail ecosystem as well as luxury environments like Chanel and Bloomingdale’s. My sweet spots include growth strategy, paid media optimization, experiential marketing, and consumer psychology.

Rickey Webster

Brand Strategist, Marketing Strategist, Growth Marketer, +2





I’m a brand and growth marketing strategist who translates compelling storytelling into revenue. I’ve built and scaled a digitally native fashion brand to over $250K in revenue, and I’ve honed my craft inside Meta’s AI-enabled retail ecosystem as well as luxury environments like Chanel and Bloomingdale’s. My sweet spots include growth strategy, paid media optimization, experiential marketing, and consumer psychology.…I’m a brand and growth marketing strategist who translates compelling storytelling into revenue. I’ve built and scaled a digitally native fashion brand to over $250K in revenue, and I’ve honed my craft inside Meta’s AI-enabled retail ecosystem as well as luxury environments like Chanel and Bloomingdale’s. My sweet spots include growth strategy, paid media optimization, experiential marketing, and consumer psychology.

Available to hire

I’m a brand and growth marketing strategist who translates compelling storytelling into revenue. I’ve built and scaled a digitally native fashion brand to over $250K in revenue, and I’ve honed my craft inside Meta’s AI-enabled retail ecosystem as well as luxury environments like Chanel and Bloomingdale’s. My sweet spots include growth strategy, paid media optimization, experiential marketing, and consumer psychology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Growth Strategist at Direct-to-Consumer Fashion Brand

January 1, 2022 - Present

Built and scaled a digitally native fashion brand from concept to $250K+ in revenue. Designed full-funnel Instagram marketing strategy driving customer acquisition and retention. Managed paid social advertising campaigns focused on conversion, CAC optimization, and ROAS. Developed brand identity, creative direction, messaging, and audience positioning. Leveraged performance data to refine targeting, creative testing, and scaling decisions. Oversaw product launches, influencer collaborations, and promotional campaigns. Managed end-to-end operations including fulfillment coordination and customer lifecycle strategy.

Experiential Marketing Associate (AI Certified) at Meta

January 1, 2025 - Present

Delivered immersive product demonstrations for AI-powered and wearable AR technologies. Translated emerging tech into accessible consumer value propositions. Supported experiential marketing activations driving product engagement and adoption. Analyzed customer interaction trends to inform positioning and in-store strategy. Collaborated cross-functionally with brand, retail, and operations teams.