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Senior Broadcast Director and Live Production Leader with 10+ years driving high-stakes, revenue-focused live television operations at QVC UK. I lead multidisciplinary teams to deliver flawless on-air output and protect brand integrity through strong editorial judgement, calm decision-making, and rigorous compliance. Alongside live production direction, I safeguard QVC UK’s Tone of Voice and craft conversion-led copy for multi-channel campaigns, continually testing and improving CTAs to increase performance. I also streamline workflows by replacing low-value documentation with decision-ready reporting.…Senior Broadcast Director and Live Production Leader with 10+ years driving high-stakes, revenue-focused live television operations at QVC UK. I lead multidisciplinary teams to deliver flawless on-air output and protect brand integrity through strong editorial judgement, calm decision-making, and rigorous compliance. Alongside live production direction, I safeguard QVC UK’s Tone of Voice and craft conversion-led copy for multi-channel campaigns, continually testing and improving CTAs to increase performance. I also streamline workflows by replacing low-value documentation with decision-ready reporting.

Ricardo Marcel da Silva

Assistant Producer, Film Director, Copywriter, +1

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Senior Broadcast Director and Live Production Leader with 10+ years driving high-stakes, revenue-focused live television operations at QVC UK. I lead multidisciplinary teams to deliver flawless on-air output and protect brand integrity through strong editorial judgement, calm decision-making, and rigorous compliance. Alongside live production direction, I safeguard QVC UK’s Tone of Voice and craft conversion-led copy for multi-channel campaigns, continually testing and improving CTAs to increase performance. I also streamline workflows by replacing low-value documentation with decision-ready reporting.…Senior Broadcast Director and Live Production Leader with 10+ years driving high-stakes, revenue-focused live television operations at QVC UK. I lead multidisciplinary teams to deliver flawless on-air output and protect brand integrity through strong editorial judgement, calm decision-making, and rigorous compliance. Alongside live production direction, I safeguard QVC UK’s Tone of Voice and craft conversion-led copy for multi-channel campaigns, continually testing and improving CTAs to increase performance. I also streamline workflows by replacing low-value documentation with decision-ready reporting.

Available to hire

Senior Broadcast Director and Live Production Leader with 10+ years driving high-stakes, revenue-focused live television operations at QVC UK. I lead multidisciplinary teams to deliver flawless on-air output and protect brand integrity through strong editorial judgement, calm decision-making, and rigorous compliance.

Alongside live production direction, I safeguard QVC UK’s Tone of Voice and craft conversion-led copy for multi-channel campaigns, continually testing and improving CTAs to increase performance. I also streamline workflows by replacing low-value documentation with decision-ready reporting.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Beginner

French

Beginner

Work Experience

Broadcast Director & Digital Copywriter at QVC UK

January 1, 2018 - Present

Lead live studio production and on-site written content for a major UK retailer. Directs live, multi-camera studio output via the Sony MVS-7000x, coordinating producers, presenters, and technical teams in real time while making rapid editorial and commercial decisions on air. Maintains up-to-date Advertising Standards Authority (ASA) and legal compliance to protect brand credibility while executing sales objectives. Develops and protects the brand Tone of Voice across all customer-facing copy, refining conversion copy to be concise, emotive, and benefit-focused; tests copy variants and CTAs to improve on-site conversion. Writes for large-scale multi-channel campaigns and partners with design and social teams to ensure consistent messaging. Supports cross-functional teams (Social Media Manager, Sales Strategy Producers, Website Merchandiser) to keep all customer-facing content accurate and on-message. Drives operational improvement by redesigning post-broadcast workflows and replacing l

Assistant Director at QVC UK

June 1, 2016 - Present

Associate Producer at QVC UK

June 1, 2015 - Present

Assistant Producer at Marian TV

February 1, 2014 - Present