15 years broadcast and online experienced creative director. BBC in house training and experience. Development, scripting, shoot, edit and post with expert level client liaison and communication. 7 years working full time as lead director at studio Animated Storyboards, leading a team of creatives and productions for EMEA and directing studios in Bangkok and NYC. Working with brands and creative agents to concept and finalise TVCs for broadcast. CG lead on 52 episodes of BAFTA winning animated series ‘Clangers’ for CBeebies. Award winning photographer with extensive experience with film and vintage kit.…

Ric Steiger-Leeson

15 years broadcast and online experienced creative director. BBC in house training and experience. Development, scripting, shoot, edit and post with expert level client liaison and communication. 7 years working full time as lead director at studio Animated Storyboards, leading a team of creatives and productions for EMEA and directing studios in Bangkok and NYC. Working with brands and creative agents to concept and finalise TVCs for broadcast. CG lead on 52 episodes of BAFTA winning animated series ‘Clangers’ for CBeebies. Award winning photographer with extensive experience with film and vintage kit.…

Available to hire

15 years broadcast and online experienced creative director. BBC in house training and experience. Development, scripting, shoot, edit and post with expert level client liaison and communication.

7 years working full time as lead director at studio Animated Storyboards, leading a team of creatives and productions for EMEA and directing studios in Bangkok and NYC. Working with brands and creative agents to concept and finalise TVCs for broadcast.

CG lead on 52 episodes of BAFTA winning animated series ‘Clangers’ for CBeebies.

Award winning photographer with extensive experience with film and vintage kit.

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Language

English
Fluent

Work Experience

Senior Creative Director, EMEA Animated Storyboards at Animated Storyboards
January 1, 2019 - Present
Directing creative and production teams across Europe, the Middle East & Africa; producing previsualizations and broadcast commercials for brands and agencies such as Coca-Cola, Audi, Nissan, Kinder, Lay's, PepsiCo, Unilever, and Reckitt; mentoring new directors; leading AI pipeline development and ensuring cross-regional production quality; collaborating with agencies including Leo Burnett, Grey, FCB, and Saatchi.
Freelance Creative Director (Animation & Live Action) at Various Brands & Agencies
January 1, 2016 - January 1, 2019
Concepted, directed, and produced campaigns; full creative workflow from storyboarding to editing and animation; worked directly with brands and agencies including Disney (Toy Story 4), DreamWorks (How to Train Your Dragon), Universal (Alien), WWF; delivered social and broadcast content for In the Night Garden, Teletubbies, and Sky Arts.
Lead CG Artist / Animator at Factory Create
January 1, 2013 - January 1, 2016
CG Generalist specializing in live action and animation; CG animation, VFX and compositing for stop-motion and puppet series; led a team for Clangers (52 episodes) and contributed to other award-winning projects.
Researcher & Animator at BBC, Media City UK
January 1, 2011 - January 1, 2013
Produced branded content for CBBC and Blue Peter; created animation for web games; contributed across multiple departments in CBBC Interactive; pitches commissioned by BBC and BBC Worldwide for global development.
Researcher / Runner, Camera Operator, Animator at ITV Granada / Yorkshire Film
January 1, 2010 - January 1, 2012
Worked on short films and general production roles (Our Ordered Lives, Hoodie Holocaust, Shizuku); gained experience across research, camera operation, and animation as part of early career development.

Education

BA (Hons) Computer Animation (2:1) at Teesside University
January 11, 2030 - January 1, 2009
Diploma in Film & TV Production at Futureworks Manchester
January 11, 2030 - January 1, 2011

Qualifications

Full BBC training in production, studio and on location practises, camera operation, editing, brand promotion and team skills
January 11, 2030 - May 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    paper Coca Cola TVC animatic 2022

    Working alongside Another Production and Blitzworks, I directed the previz for an international Coca Cola TVC, from sketch to final animatic. Briefing and directing a team based in Thailand and a mocap team in NYC.