I'm Rida Farrukh, a results-driven Social Media & Marketing Specialist with 5+ years of hands-on experience in digital marketing, content creation, campaign strategy, and brand management across media, entertainment, technology, and lifestyle sectors. I excel at producing high-volume visual and video content, optimizing for Meta, TikTok, Instagram, and Google, and driving engagement, community management, and measurable growth. I love storytelling and trend-driven content that aligns with brand goals in fast-paced, stakeholder-rich environments. Now based in Auckland, I’m excited to bring innovative social media execution to the hospitality industry and craft content-first strategies that amplify brand moments and convert audiences into loyal customers.

Rida Farrukh

I'm Rida Farrukh, a results-driven Social Media & Marketing Specialist with 5+ years of hands-on experience in digital marketing, content creation, campaign strategy, and brand management across media, entertainment, technology, and lifestyle sectors. I excel at producing high-volume visual and video content, optimizing for Meta, TikTok, Instagram, and Google, and driving engagement, community management, and measurable growth. I love storytelling and trend-driven content that aligns with brand goals in fast-paced, stakeholder-rich environments. Now based in Auckland, I’m excited to bring innovative social media execution to the hospitality industry and craft content-first strategies that amplify brand moments and convert audiences into loyal customers.

Available to hire

I’m Rida Farrukh, a results-driven Social Media & Marketing Specialist with 5+ years of hands-on experience in digital marketing, content creation, campaign strategy, and brand management across media, entertainment, technology, and lifestyle sectors. I excel at producing high-volume visual and video content, optimizing for Meta, TikTok, Instagram, and Google, and driving engagement, community management, and measurable growth. I love storytelling and trend-driven content that aligns with brand goals in fast-paced, stakeholder-rich environments.

Now based in Auckland, I’m excited to bring innovative social media execution to the hospitality industry and craft content-first strategies that amplify brand moments and convert audiences into loyal customers.

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Language

English
Fluent

Work Experience

Digital Marketing & Social Media Specialist at Milk & Moon
November 1, 2025 - Present
Manage social media channels for a premium New Zealand wellness and gifting brand, creating high-volume visual content including reels, stories, and short-form videos to showcase luxury gift sets. Develop and execute content calendars, adapting storytelling for lifestyle and self-care audiences while optimising for platform algorithms and trends. Shoot, edit, and produce engaging video content highlighting product unboxings, rituals, and brand moments to drive community interaction and sales. Monitor engagement metrics, respond to community interactions, and collaborate with internal teams to align content with marketing priorities in a fast-paced e-commerce environment.
Head of Marketing at iCreativez Technologies
September 1, 2023 - October 31, 2025
Led multi-channel campaigns across Meta, Google, and TikTok, producing visual and video content of Hospitality, Lifestyle, and Tech brands that achieved a 60% increase in engagement. Collaborated with creative teams on data-informed strategies, shooting/editing assets and optimising for shareability and performance. Managed end-to-end campaign lifecycles, including paid media, reporting, and stakeholder coordination.
Brand & Social Media Manager at N. Marketing Agency
April 1, 2022 - August 31, 2023
Directed integrated social campaigns for hospitality, entertainment and lifestyle clients, creating high-impact visual stories and short-form videos. Conducted performance reviews to optimise content, strengthened community engagement, and delivered transparent reporting.
Brand Manager at Fashnest Atelier
February 1, 2020 - March 31, 2022
Executed digital brand initiatives, utilising insights to enhance visibility and improve ROI by 45% through targeted messaging.

Education

Master of Science (MSc) at University of Karachi
January 11, 2030 - January 4, 2026
Bachelor of Science (BSc) at University of Karachi
January 11, 2030 - January 4, 2026

Qualifications

Meta Ads Blueprint Certification
January 11, 2030 - January 4, 2026
Fundamentals of Digital Marketing – Google Skillshop
January 11, 2030 - January 4, 2026
Professional Diploma in Social Media Marketing & Copywriting – MTF Institute, Portugal
January 11, 2030 - January 4, 2026
Digital Marketing Expert – Pakistan Freelance Training Program
January 11, 2030 - January 4, 2026
Master of Digital Marketing and Business – Max Business School
January 11, 2030 - January 4, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet