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Hi, I’m Riddhi — a marketing professional who thrives on turning data-driven insights into growth. I specialize in digital marketing, CRM, and brand-building, and I enjoy collaborating with cross-functional teams to design campaigns that boost ROI and customer engagement. I’ve led diverse teams across fintech, SaaS, and consumer brands, coordinating SEO, paid ads, email marketing, and content creation to deliver measurable results. I’m always exploring new channels and tactics to optimize performance and drive business impact.…Hi, I’m Riddhi — a marketing professional who thrives on turning data-driven insights into growth. I specialize in digital marketing, CRM, and brand-building, and I enjoy collaborating with cross-functional teams to design campaigns that boost ROI and customer engagement. I’ve led diverse teams across fintech, SaaS, and consumer brands, coordinating SEO, paid ads, email marketing, and content creation to deliver measurable results. I’m always exploring new channels and tactics to optimize performance and drive business impact.

Riddhi Bhanushali

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Riddhi — a marketing professional who thrives on turning data-driven insights into growth. I specialize in digital marketing, CRM, and brand-building, and I enjoy collaborating with cross-functional teams to design campaigns that boost ROI and customer engagement. I’ve led diverse teams across fintech, SaaS, and consumer brands, coordinating SEO, paid ads, email marketing, and content creation to deliver measurable results. I’m always exploring new channels and tactics to optimize performance and drive business impact.…Hi, I’m Riddhi — a marketing professional who thrives on turning data-driven insights into growth. I specialize in digital marketing, CRM, and brand-building, and I enjoy collaborating with cross-functional teams to design campaigns that boost ROI and customer engagement. I’ve led diverse teams across fintech, SaaS, and consumer brands, coordinating SEO, paid ads, email marketing, and content creation to deliver measurable results. I’m always exploring new channels and tactics to optimize performance and drive business impact.

Available to hire

Hi, I’m Riddhi — a marketing professional who thrives on turning data-driven insights into growth. I specialize in digital marketing, CRM, and brand-building, and I enjoy collaborating with cross-functional teams to design campaigns that boost ROI and customer engagement.

I’ve led diverse teams across fintech, SaaS, and consumer brands, coordinating SEO, paid ads, email marketing, and content creation to deliver measurable results. I’m always exploring new channels and tactics to optimize performance and drive business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Community Dreams Foundation

June 1, 2025 - Present

Established an integrated content and messaging framework across website, email, and social channels, improving brand consistency and contributing to a 25% increase in organic traffic. Implemented form-level conversion tracking and CRM-based audience segmentation, enabling targeted outreach campaigns that drove a 15% lift in event registrations and improved donor engagement.

Social Media Intern at Luminos Creative

June 1, 2024 - May 31, 2025

Managed end-to-end customer engagement campaigns across social and email, creating targeted lifecycle content that increased visibility and engagement. Launched multi-channel acquisition and onboarding campaigns that improved CTR by 15%, grew traffic by 45%, and lifted lead-to-customer conversions by 10%. Developed client acquisition strategies that resulted in acquiring 2 new clients within 7 months, supported events with 200+ attendees, and assisted in podcast production and social media shoots.

Digital Marketing and Database Management Student Worker at UT Dallas

September 1, 2023 - December 31, 2023

Enhanced lifecycle email accuracy and segmentation through meticulous CRM data management in Excel; simultaneously boosted LinkedIn follower growth by 300% in 3 months. Integrated Google Analytics and Google Search Console to track performance metrics, enabling data-driven analysis.

Digital Marketing Manager at Acture Media

September 1, 2021 - July 31, 2023

Led a 12-person team spanning SEO, paid ads, content, and design, fostering collaboration and process improvements that enhanced productivity and campaign performance. Directed lifecycle and digital marketing strategy for 10+ brands (fintech, SaaS, lifestyle), managing $500K+ ad spend across Google, Meta, and LinkedIn to achieve 3-4x ROAS and reduce CPA by 20%. Built standardized KPI dashboards and reporting frameworks, improving campaign transparency and client decision-making; partnered on omni-channel strategy and rebranding initiatives that increased B2B organic traffic by 30%.

Digital Marketing Specialist at Acture Media

May 1, 2019 - September 30, 2021

Owned full lifecycle campaigns across SEO, Google Ads, Facebook Ads, and email for fintech, beauty, and e-commerce clients, generating a 25% lift in qualified leads and 50% growth in website traffic. Designed high-performing content strategies and ad creatives, optimizing keyword targeting and audience segmentation through SEMrush and Google Ads; implemented A/B testing that boosted engagement by 35% and conversions by 20%. Produced client-facing reports in Google Analytics and Tableau, linking campaign results to strategic recommendations that strengthened client trust and improved client retention by 88%.

Graduate Teaching Assistant at University of Texas at Dallas

January 1, 2024 - May 31, 2024

Mentored 60 students in professional development, providing guidance on resumes, LinkedIn profiles, and interview preparation. Successfully managed a team of five in crafting and executing campaigns to increase workshop participation.