Available to hire
Hi there! I’m Riddhima, a digital marketing specialist focused on building brands and driving engagement through data-driven campaigns across social media, email, and content. I enjoy turning insights into creative strategies that resonate with audiences and deliver measurable results.
Over the past several years, I’ve partnered with startups and established brands to plan campaigns, craft compelling visuals, and optimize performance, resulting in increases in event registrations, engagement, and lead quality. I thrive in collaborative environments and love turning ideas into on-brand, measurable outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Advertising Marketing Analyst at LinkedIn x HubSpot Ambassador Program
November 30, 2024 - August 29, 2025Boosted ad impressions by over 19,000 and increased conversions by 5% through execution of performance-driven campaigns tailored to platform trends. Designed and tested visuals with Canva and optimized copy for Meta and LinkedIn audiences, resulting in a 5% increase in click-through rates. Aligned messaging with seasonal themes and SEO best practices to maximize engagement and reach. Collaborated cross-functionally to deliver A/B tested content reflecting audience needs and brand values.
Digital Marketing Specialist at Independent Consultant
July 31, 2023 - August 29, 2025Increased social media engagement by 30% by creating and publishing high-performing short-form video content including Reels and stories across TikTok, Instagram, and Facebook. Delivered branded graphics and motion creatives for events, e-commerce, and seasonal marketing using Canva and Adobe tools. Scheduled and managed content calendars to align with campaign timelines and platform algorithms. Tracked weekly KPIs such as reach, saves, and shares using Meta Business Suite, enabling clients to optimize social strategies for improved ROI.
HR Executive at Bell Finvest India Ltd
December 31, 2018 - August 29, 2025Strengthened company culture through internal communications and engagement programs, resulting in a 10% increase in employee satisfaction. Enhanced employer branding by aligning recruitment campaigns with company values and voice, improving candidate quality by 10%. Increased employee retention by 5% by implementing feedback programs addressing concerns and elevating satisfaction. Supported employer branding initiatives that fostered collaboration and increased team productivity.
Advertising Marketing Analyst at LinkedIn x HubSpot Ambassador Program
November 30, 2024 - August 29, 2025Executed performance-driven ad campaigns that boosted ad impressions by over 19,000 and increased conversions by 5%. Designed and tested creative visuals and optimized copy for Meta and LinkedIn audiences, resulting in a 5% increase in click-through rates. Aligned campaign messaging with seasonal themes and SEO best practices to maximize reach and engagement. Collaborated cross-functionally to deliver A/B tested content reflective of audience needs and brand values.
Digital Marketing Specialist at Independent Consultant
July 31, 2023 - August 29, 2025Increased social media engagement by 30% through creation and publication of high-performing short-form video content across TikTok, Instagram, and Facebook. Delivered branded graphics and motion creatives for events, e-commerce, and seasonal marketing using Canva and Adobe tools. Managed content calendars aligned with campaign timelines and platform algorithms. Tracked weekly KPIs via Meta Business Suite to refine client social media strategies and improve ROI.
HR Executive at Bell Finvest India Ltd
December 31, 2018 - August 29, 2025Strengthened company culture by managing internal communications and engagement programs, leading to a 10% increase in employee satisfaction. Enhanced employer branding by aligning recruitment campaigns with company values, improving candidate quality by 10%. Increased employee retention by 5% through feedback programs addressing employee concerns and boosting satisfaction. Fostered a collaborative work environment, supporting employer branding initiatives and increasing team productivity.
Social Media Intern at JobHuntingU
July 1, 2025 - September 16, 2025Supported full-cycle campaign planning and execution, generating 19K+ impressions and improving lead conversion by 5%. Produced marketing reports and performance decks to boost decision-making and stakeholder alignment by 10%. Created engaging blog posts, graphics, and videos aligned with platform trends, increasing engagement by 12%. Coordinated cross-functional workflows to ensure campaigns launched on time and on-brand.
Digital Marketing Specialist at Independent Consultant
July 1, 2023 - September 16, 2025Designed and implemented integrated marketing campaigns (social, email, print, SEO), resulting in a 20% increase in event registrations. Developed and managed content calendars, brochures, newsletters, and branded visuals to align with client objectives. Conducted market and competitor research, improving campaign strategies and increasing web traffic by 15%. Oversaw vendor coordination, creative development, and campaign budget tracking for cost-efficient execution.
HR & Branding Associate at Bell Finvest India Ltd
December 1, 2018 - September 16, 2025Directed employee communication campaigns and internal events, improving satisfaction scores by 10%. Strengthened employer brand through storytelling initiatives, improving candidate quality by 10%. Supported budget tracking and vendor partnerships to deliver cost-effective engagement programs. Fostered collaboration across teams to ensure timely delivery of HR and branding initiatives.
Social Media Intern at JobHuntingU
July 1, 2025 - September 16, 2025Supported full-cycle campaign planning and execution, generating 19K+ impressions and improving lead conversion by 5%. Produced marketing reports and performance decks that improved decision-making and stakeholder alignment by 10%. Created engaging blog posts, graphics, and videos tailored to platform trends, increasing engagement by 12%. Coordinated cross-functional workflows to ensure campaigns launched on time and on-brand.
Digital Marketing Specialist at Independent Consultant
July 1, 2023 - September 16, 2025Designed and implemented integrated marketing campaigns (social, email, print, SEO), resulting in a 20% increase in event registrations. Developed and managed content calendars, brochures, newsletters, and branded visuals to align with client objectives. Conducted market and competitor research, improving campaign strategies and raising web traffic by 15%. Oversaw vendor coordination, creative development, and campaign budget tracking for cost-efficient execution.
HR & Branding Associate at Bell Finvest India Ltd
December 31, 2018 - September 16, 2025Directed employee communication campaigns and internal events, improving satisfaction scores by 10%. Strengthened employer brand through storytelling initiatives, improving candidate quality by 10%. Supported budget tracking and vendor partnerships to deliver cost-effective engagement programs. Fostered collaboration across teams to ensure timely delivery of HR and branding initiatives.
Education
Post Graduate Diploma in Social Media Marketing at Conestoga College
January 11, 2030 - August 29, 2025Post Graduate Diploma in Advertising Accounts Management at Sheridan College
January 11, 2030 - August 29, 2025Post Graduate Diploma in Social Media Marketing at Conestoga College
January 11, 2030 - August 29, 2025Post Graduate Diploma in Advertising Accounts Management at Sheridan College
January 11, 2030 - August 29, 2025Post Graduate Diploma in Social Media Marketing at Conestoga College
January 11, 2030 - September 16, 2025Post Graduate Diploma in Advertising Accounts Management at Sheridan College
January 11, 2030 - September 16, 2025Post Graduate Diploma in Social Media Marketing at Conestoga College
January 11, 2030 - September 16, 2025Post Graduate Diploma in Advertising Accounts Management at Sheridan College
January 11, 2030 - September 16, 2025Qualifications
Google Ads Certified
January 11, 2030 - August 29, 2025Google UX Design Certified
January 11, 2030 - August 29, 2025Social Media Marketing and Hootsuite Platform Certification
January 11, 2030 - August 29, 2025Social Media Marketing and HubSpot Marketing
January 11, 2030 - August 29, 2025Google Ads Certified
January 11, 2030 - August 29, 2025Google UX Design Certified
January 11, 2030 - August 29, 2025Social Media Marketing and Hootsuite Platform Certification
January 11, 2030 - August 29, 2025Social Media Marketing and HubSpot Marketing Certification
January 11, 2030 - August 29, 2025Google Ads Certified
January 11, 2030 - September 16, 2025Google UX Design Certified
January 11, 2030 - September 16, 2025Social Media Marketing and Hootsuite Platform Certification
January 11, 2030 - September 16, 2025Social Media Marketing and HubSpot Marketing Certification
January 11, 2030 - September 16, 2025Google Ads Certified
January 11, 2030 - September 16, 2025Google UX Design Certified
January 11, 2030 - September 16, 2025Social Media Marketing and Hootsuite Platform Certification
January 11, 2030 - September 16, 2025Social Media Marketing and HubSpot Marketing
January 11, 2030 - September 16, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Marketing Analyst
We have the best marketing analyst experts on Twine. Hire a marketing analyst in Mississauga today.