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Hi, I’m Ridhwan Afif, a Digital Marketing Manager based in Indonesia with over 8 years of experience in media buying and digital media strategy, focusing on performance marketing and brand growth. I enjoy collaborating with cross-cultural teams, optimizing media spend, and translating data into concrete actions that boost ROAS and brand awareness. My strengths include strong written and verbal communication, strategic thinking, and hands-on experience with TikTok, Meta, and Google Ads.…Hi, I’m Ridhwan Afif, a Digital Marketing Manager based in Indonesia with over 8 years of experience in media buying and digital media strategy, focusing on performance marketing and brand growth. I enjoy collaborating with cross-cultural teams, optimizing media spend, and translating data into concrete actions that boost ROAS and brand awareness. My strengths include strong written and verbal communication, strategic thinking, and hands-on experience with TikTok, Meta, and Google Ads.

Ridhwan Afif

Marketing Strategist, Growth Marketer, Marketing Analyst, +2

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Hi, I’m Ridhwan Afif, a Digital Marketing Manager based in Indonesia with over 8 years of experience in media buying and digital media strategy, focusing on performance marketing and brand growth. I enjoy collaborating with cross-cultural teams, optimizing media spend, and translating data into concrete actions that boost ROAS and brand awareness. My strengths include strong written and verbal communication, strategic thinking, and hands-on experience with TikTok, Meta, and Google Ads.…Hi, I’m Ridhwan Afif, a Digital Marketing Manager based in Indonesia with over 8 years of experience in media buying and digital media strategy, focusing on performance marketing and brand growth. I enjoy collaborating with cross-cultural teams, optimizing media spend, and translating data into concrete actions that boost ROAS and brand awareness. My strengths include strong written and verbal communication, strategic thinking, and hands-on experience with TikTok, Meta, and Google Ads.

Available to hire

Hi, I’m Ridhwan Afif, a Digital Marketing Manager based in Indonesia with over 8 years of experience in media buying and digital media strategy, focusing on performance marketing and brand growth.

I enjoy collaborating with cross-cultural teams, optimizing media spend, and translating data into concrete actions that boost ROAS and brand awareness. My strengths include strong written and verbal communication, strategic thinking, and hands-on experience with TikTok, Meta, and Google Ads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Indonesian

Fluent

Work Experience

Campaign Delivery Manager at GroupM On-site

May 1, 2021 - Present

Developed and executed digital media strategies for various industries and clients (dairy brand, pharmaceutical and healthcare brands) in Indonesia, managing total media investment of approximately IDR 1.5 billion across TikTok, Meta, and Google Ads.

Senior Ad Operations at YOYO Holdings

April 1, 2019 - April 1, 2021

Maintained ROAS for fashion and apparel brands, achieving an average 3x ROAS through Google Ads on the brand-owned e-commerce site. Supported new product launches and increased ad recall, while building automated cross-channel reporting to improve agency-client communication.