Brand Identity Designer with 7+ years of freelancing experience, helping small businesses, independent creators, and creative projects build clear and memorable visual identities. Skilled in translating ideas into cohesive logo systems and brand visuals that communicate personality, clarity, and emotional impact. Experienced managing remote design projects from concept to final delivery, including creative direction, visual storytelling, and collaboration with clients. Versatile execution across multiple styles and tools while maintaining a concept-first, strategy-grounded approach.…

Rifqi Andriana

Brand Identity Designer with 7+ years of freelancing experience, helping small businesses, independent creators, and creative projects build clear and memorable visual identities. Skilled in translating ideas into cohesive logo systems and brand visuals that communicate personality, clarity, and emotional impact. Experienced managing remote design projects from concept to final delivery, including creative direction, visual storytelling, and collaboration with clients. Versatile execution across multiple styles and tools while maintaining a concept-first, strategy-grounded approach.…

Available to hire

Brand Identity Designer with 7+ years of freelancing experience, helping small businesses, independent creators, and creative projects build clear and memorable visual identities. Skilled in translating ideas into cohesive logo systems and brand visuals that communicate personality, clarity, and emotional impact.

Experienced managing remote design projects from concept to final delivery, including creative direction, visual storytelling, and collaboration with clients. Versatile execution across multiple styles and tools while maintaining a concept-first, strategy-grounded approach.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Brand Designer at Ninja Express
January 1, 2020 - January 1, 2021
Managed shipping data entry and logistics coordination, improving operational accuracy and daily workflow efficiency. Handled time-sensitive deliveries with precision and accountability.
Making Logos and artwork at Self-Employed
July 28, 2015 - Present
Make some art n cool stuff for individual or company
Music & Multimedia Projects (Design/Production)
January 1, 2015 - Present
Created music projects and audio production using BandLab. Developed visual identities for music releases and creative collaborations.
Brand Designer at Freelance
January 1, 2015 - Present
Delivered 50+ logo and brand identity projects for small businesses and independent creators. Created visual systems including logos, merchandise graphics, and digital brand assets. Managed full creative workflow from concept exploration to final design delivery, aligning brand visuals with audience positioning and storytelling. Collaborated remotely with clients and handled multiple projects simultaneously.

Education

Bachelor of Education at Indonesian Education University
July 30, 2025 - October 30, 2022
Bachelor of Community Education at Indonesian Education University
January 1, 2016 - January 1, 2022

Qualifications

7+ years of experience in digital illustration, logo & merch design
April 15, 2015 - August 1, 2025
• Proficient in Procreate, IbisPaintX, and Canva • Experienced in logo design, custom illustrations, fashion and tattoo concept design • Strong visual storytelling with a clean and expressive style • Able to deliver fast, high-quality digital assets for branding and merchandising
Music production and songwriting
June 14, 2017 - August 1, 2025
• Skilled in songwriting and vocal arrangement • Experienced in BandLab for full-track production (rock, metalcore, indie, and pop genres) • Able to compose, arrange, and produce emotionally driven music • Familiar with vocal layering, harmonies, and lyric writing • Works well in remote collaboration and delivers ready-to-use audio stems
Strong creative direction and communication skills
September 30, 2017 - August 1, 2025
• Background in creative leadership • Able to understand client needs and translate ideas into visuals or music • Delivers on time with attention to aesthetic and emotional impact • Communicative, adaptable, and client-oriented in every project
Worked with indie brands, musicians, and creative entrepreneurs
October 20, 2016 - August 1, 2025

Industry Experience

Consumer Goods, Education, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Travel & Hospitality, Other
    Brand identity designer

    Create a logo design with a suitable color palette beyond the habits of coffee shops in general

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