Madelyn Bonilla

Executed high-impact copy for B2B, B2C, and internal audiences by translating complex data into engaging consumer stories. Partnered with art directors to pitch large-scale creative concepts while guiding video, audio, and multimedia production. Directed narrative from brief to final execution for integrated media, product launches, and brand events. Developed social-first campaigns, video, and platform-native story assets that respond to shifting consumer behavior and culture. Optimized creative copy across video, digital, social, and web channels to maximize engagement and conversion metrics.

Developed optimized digital content for SEO and diverse audiences, supporting trending topics and emerging media for editorial and digital narratives. Led 360-degree advertising campaigns across digital, video, print, social, and landing pages, pitching creative concepts to key stakeholders and securing buy-in for innovative ideas. Crafted social-first creative concepts for Meta, TikTok, Instagram, LinkedIn, X, and YouTube, increasing brand impressions by 40%. Provided on-set creative direction for video shoots, including voiceover recording and brand event messaging. Developed high-profile media launch copy generating 2M+ visits and surpassing growth goals by 200%. Partnered with strategy, media, brand, analytics, and art directors to pitch big ideas across a broad client portfolio; wrote big-picture creative ideas for hospitality, beauty, and retail brands covered by Forbes, AdAge, and TheCut.

Provided freelance writing support for various brand and digital needs, including lifestyle and long-form content focused on self-care, relationships, careers, and women’s issues.