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Fashion, beauty, and lifestyle marketing and content creator with experience in luxury retail, digital storytelling, and brand partnerships. I create engaging short-form content, spot emerging social trends, and build authentic relationships that drive brand loyalty and customer engagement. Proven ability to exceed sales goals through strategic communication, consumer insights, and personalized client experiences. Passionate about fashion/beauty/influencer marketing, with a growing foundation in inbound marketing strategy and content optimization.…Fashion, beauty, and lifestyle marketing and content creator with experience in luxury retail, digital storytelling, and brand partnerships. I create engaging short-form content, spot emerging social trends, and build authentic relationships that drive brand loyalty and customer engagement. Proven ability to exceed sales goals through strategic communication, consumer insights, and personalized client experiences. Passionate about fashion/beauty/influencer marketing, with a growing foundation in inbound marketing strategy and content optimization.

Riley Sugrue

Content Creator, UGC Creator, Marketer, +2

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Fashion, beauty, and lifestyle marketing and content creator with experience in luxury retail, digital storytelling, and brand partnerships. I create engaging short-form content, spot emerging social trends, and build authentic relationships that drive brand loyalty and customer engagement. Proven ability to exceed sales goals through strategic communication, consumer insights, and personalized client experiences. Passionate about fashion/beauty/influencer marketing, with a growing foundation in inbound marketing strategy and content optimization.…Fashion, beauty, and lifestyle marketing and content creator with experience in luxury retail, digital storytelling, and brand partnerships. I create engaging short-form content, spot emerging social trends, and build authentic relationships that drive brand loyalty and customer engagement. Proven ability to exceed sales goals through strategic communication, consumer insights, and personalized client experiences. Passionate about fashion/beauty/influencer marketing, with a growing foundation in inbound marketing strategy and content optimization.

Available to hire

Fashion, beauty, and lifestyle marketing and content creator with experience in luxury retail, digital storytelling, and brand partnerships. I create engaging short-form content, spot emerging social trends, and build authentic relationships that drive brand loyalty and customer engagement.

Proven ability to exceed sales goals through strategic communication, consumer insights, and personalized client experiences. Passionate about fashion/beauty/influencer marketing, with a growing foundation in inbound marketing strategy and content optimization.

Skills

Branding

Social Media Design

Experience Level

Branding

Expert

Social Media Design

Expert

Work Experience

Style Advisor at Aritzia Fifth Avenue Flagship

January 1, 2025 - August 31, 2025

Exceeded the $400/hour sales benchmark frequently, achieving 200%+ of expected sales targets through personalized client experiences and relationship building. Monitored daily store sales goals and performance metrics to prioritize outreach, personalize recommendations, and contribute to team revenue objectives. Represented one of Aritzia’s highest-volume flagship locations, balancing elevated client experiences with aggressive sales goals in a fast-paced luxury retail environment.

Content Creator & Brand Partner (Self-Directed)

January 1, 2024 - Present

Built an engaged community of 8,000+ followers by producing fashion, beauty, and lifestyle content across TikTok. Reached 325K+ new viewers and 550K+ post views in the last 60 days. Partnered with beauty and hair brands to produce authentic UGC aligned with campaign objectives and brand voice. Produced sponsored and UGC content for brands including Kitsch, JVN Hair, Cupsh e, and Living Proof. Created multiple UGC campaigns, including videos generating 14K–15K organic views; one JVN Hair campaign received 95% of traffic through TikTok Search, demonstrating strong discoverability/SEO. Analyzed audience and platform performance to refine content strategy, contributing to 414% growth in new viewers and 212% growth in post views over a 60-day period.

Server at IGC Hospitality (Hudson Yards, New York)

January 1, 2023 - May 31, 2026

Ranked among the restaurant’s highest-grossing servers by consistently maximizing guest satisfaction, upselling premium menu items, and delivering exceptional service. Thrived in a collaborative team environment while balancing multiple competing priorities.