Hi, I'm Riley Murphy, a Media Studies student at the University of Colorado Boulder specializing in social media strategy, athlete branding, and digital content marketing. I'm passionate about creating story-driven content across platforms to grow audiences, boost engagement, and tell brands' stories in a relatable way. My experience includes shaping social campaigns, collaborating with teams, and analyzing metrics to optimize performance. I thrive on turning ideas into branded content and measurable wins.

Riley Murphy

Hi, I'm Riley Murphy, a Media Studies student at the University of Colorado Boulder specializing in social media strategy, athlete branding, and digital content marketing. I'm passionate about creating story-driven content across platforms to grow audiences, boost engagement, and tell brands' stories in a relatable way. My experience includes shaping social campaigns, collaborating with teams, and analyzing metrics to optimize performance. I thrive on turning ideas into branded content and measurable wins.

Next availability:
June 1, 2026

Hi, I’m Riley Murphy, a Media Studies student at the University of Colorado Boulder specializing in social media strategy, athlete branding, and digital content marketing. I’m passionate about creating story-driven content across platforms to grow audiences, boost engagement, and tell brands’ stories in a relatable way.

My experience includes shaping social campaigns, collaborating with teams, and analyzing metrics to optimize performance. I thrive on turning ideas into branded content and measurable wins.

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Work Experience

Social Media & Advertising Intern at 360 Sports Representation
January 1, 2024 - August 1, 2025
Executed social media strategies across Instagram, LinkedIn, X, and Facebook; Created branded content (graphics, reels, captions) aligned with campaign goals; Analyzed engagement metrics to optimize performance; Supported promotion of major events, increasing attendance and reach
Brand Ambassador at MOGXP Advertisements
February 1, 2024 - Present
Led campus campaign for Hanes ComfortSoft during March Madness; Collaborated with corporate teams on logistics and strategy; Drove engagement through experiential marketing
Swim Instructor at Goldfish Swim School
May 1, 2024 - August 1, 2024
Taught swim lessons in a structured, customer-focused environment; Built strong relationships with families and staff

Education

Bachelor of Arts in Media Studies at University of Colorado Boulder
January 11, 2030 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment