5 years of experience as a Creative specialising in social-first video and design. I’m passionate about crafting content that is both visually stunning and culturally relevant. My expertise ranges from developing creative concepts to hands-on editing of social videos and designing static assets. I enjoy working closely with clients to challenge briefs and deliver content that connects and stands out. With a strong focus on art direction and content production, I thrive on transforming ideas into engaging social media content that resonates across different markets.…

Riona Long

5 years of experience as a Creative specialising in social-first video and design. I’m passionate about crafting content that is both visually stunning and culturally relevant. My expertise ranges from developing creative concepts to hands-on editing of social videos and designing static assets. I enjoy working closely with clients to challenge briefs and deliver content that connects and stands out. With a strong focus on art direction and content production, I thrive on transforming ideas into engaging social media content that resonates across different markets.…

Available to hire

5 years of experience as a Creative specialising in social-first video and design. I’m passionate about crafting content that is both visually stunning and culturally relevant. My expertise ranges from developing creative concepts to hands-on editing of social videos and designing static assets.

I enjoy working closely with clients to challenge briefs and deliver content that connects and stands out. With a strong focus on art direction and content production, I thrive on transforming ideas into engaging social media content that resonates across different markets.

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Work Experience

Content Creative (Video & Design) at Edelman (Clients: Google, Allianz, Unilever, Microsoft)
September 1, 2023 - July 20, 2025
I worked at Edelman Amsterdam as a content creative with a heavy hand on art direction. Most of my work at Edelman has been creating social content and heading art direction for Google (Search, Maps and Ar ts & Culture) (US), as well as some work for Allianz (DE) and Shell (UK&NL). I have helped win pitches for some of our biggest clients across the EMEA region Unilever (UK & IT) and Signify (UK & NL). My role involves a deep understanding and exper tise of t he current social and cultural landscape andit’s platforms, creative conception and asset creation. Responsibilities: Understanding and challenging client brief Creative conception Building decks t hat resonate, whether that be for a pitch or concept presentation Art Direction & Content Design Content Creation & Post Production (Editing, Colour Grading, Basic Motion Graphics)
Freelance Brand Social Media Content Creator at Catawiki Amsterdam
April 1, 2023 - September 1, 2025
As a freelance Brand Social Media Content Creator at Catawiki, I played a key role in strengthening the brand’s online presence through compelling, social-first video content. I collaborated with the team on upcoming projects that required a strong social media lens, with a primary focus on shooting and editing video content tailored for Catawiki’s channels, all aimed at boosting brand awareness and engagement. Responsibilities: Shot and edited engaging video content for Catawiki’s social media channels. Covered the House of Catawiki event in Paris, producing multiple content pieces to highlight the event and drive buzz. Created campaign content for Catawiki’s partnership with AS Monaco, including the “Search for an AS Monaco Expert” series to generate excitement and fan involvement. Developed clear project briefs and coordinated with multiple stakeholders to ensure smooth and efficient video production. Collaborated on a variety of video projects, from brand activations to educational content. Repurposed written articles into short-form, social-optimized videos to maximize reach and performance across platforms.
Video Designer at VATLAS Media
October 1, 2021 - October 31, 2022
VATLAS Media is a Berlin-based marketing agency that partners with e-commerce brands. The team operates remotely, and during my time here I deepened my understanding of e-commerce marketing, user engagement strategies, and platform-specific ad styles across TikTok, Instagram, and Facebook. Responsibilities: Developed creative concepts and ideas for social video ads. Edited client-provided footage into engaging, platform-native ads for Facebook, Instagram, and TikTok. Created basic motion graphics to enhance content quality and performance. Produced TikTok ads for both German and English-speaking clients, tailoring content to different brand voices and audiences. Conducted lead sourcing to help identify potential clients for the agency.
Freelance Creative (Videography, Editing, Brand Design, Photography) at Riona Long
January 9, 2025 - April 1, 2023
During this time, I worked as a freelance creative with various Irish clients across photography, video production, branding, and motion graphics. Selected Projects: Crave Restaurant – Photography Waltons Music – Photography & Brand Design GEM Fitness – Promotional Video Production & Photography Reboot Events – Promotional Video (Motion Graphics) & Live Visuals
Content Creative at Edelman Amsterdam
September 1, 2023 - Present
At Edelman Amsterdam, I focus on art direction and content creation primarily for social media. I have worked with clients including Google (Search, Maps, and Arts & Culture — US), Allianz (DE), and Shell (UK & NL). My role involves interpreting client briefs, developing creative concepts, building pitch and concept presentation decks, leading art direction, and producing end-to-end content including video editing, color grading, and motion graphics. I contributed to winning key pitches across the EMEA region for clients such as Unilever and Signify.

Education

Creative Digital Media - Bachelor (Hons) at TU Dublin
September 1, 2014 - June 30, 2025
Studies included: Photography & Videography Film Studies Graphic Design Marketing Critical Theory Hands-on training with a wide range of creative software Achievements: For my final year project showcase, I was invited to exhibit my documentary-installation project Resonate at The Digital Hub for six weeks, an opportunity I was incredibly proud of.
BA (Hons) at TU Dublin
January 1, 2014 - December 31, 2018

Qualifications

Bachelor Honors in Creative Digital Media
September 1, 2014 - July 30, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Energy & Utilities
    paper Social Content for Google Arts & Culture

    Google Arts & Culture have an abundance of fascinating articles on their site, and we were tasked with creating some TikTok content for them based on their articles. My role for these assets was to create a video concept inspired by their articles and linking to seasonal events and cultural contexts, as well are scripting and editing the final video in a TikTok native style.



    paper Social Content for Google Search

    For Google Search, I co-developed concepts and led execution across a range of social-first content: shooting (for some assets), editing, and shaping every piece with platform-native storytelling in mind. The work combined product edutainment with timely, trend-led ideas that felt naturally at home on social, while staying true to Google’s brand voice. I also worked on playful content for Google’s Easter Eggs, creating assets that were both informative and delightfully unexpected. Throughout, I focused on bringing clarity and charm to Search’s many features through sharp editing and thoughtful visual direction.




    https://www.tiktok.com/@google/photo/7430945035543399726

    paper Video Content for Catawiki

    In this role, I strengthened Catawiki’s brand presence through compelling, social-first video content. I collaborated closely with internal teams to produce creative assets for brand initiatives and major partnerships.

    Check out all the material here: https://www.twine.net/signin

    Highlights include:
    Shooting and editing engaging video content for Catawiki’s social media platforms
    Producing event coverage for the House of Catawiki in Paris
    Creating campaign content for the Catawiki x AS Monaco partnership, including the “Search for an AS Monaco Expert” series
    Developing project briefs and managing stakeholder collaboration for smooth production
    Repurposing articles into short-form, optimized video content