3X Increase In Payment Conversions For Fintech Brand

About - India’s first FD marketplace with over 2 Lakh + users. Backed by some of the top VC’s in the country.

Problem - Performance marketing had to be started from scratch. Being a financial services product the trust had to be built.

Goals -

-Scale the FD purchases on the platform with a good AOV

-Improving conversion rates to reduce CAC and optimise the funnel

-Retarget existing users to convert them

Our Approach & Strategies-

-We initially setup top of funnel event optimization campaigns and eventually moved to middle of funnel, bottom of funnel over time

-Constantly tested new messaging angles for different persona of audience and also ideated ad creatives which helped in cutting through the noise leading to better CTR

-Aggressively scaled Google Ads channel to increase conversions linearly

-Narrowed down to the best performing cities with highest conversion rates

-Optimised the bids to attain maximum efficiency of the ads

The Results-

-Drove 3X increased investment conversions in 3 months

-Increased top of funnel user acquisition by 10X from 3K/month to 30K/month from ad channels