RishabhTM

Available to hire

Rishabh brings a wealth of expertise to the table with 6+ years of experience in marketing. He has a proven track record of working with over 65+ brands across various sectors.

About

Rishabh brings a wealth of expertise to the table with 6+ years of experience in marketing. He has a proven track record of working with over 65+ brands across various sectors. He has handled marketing budgets of over $300k/month and specializes in strategically scaling brands based on data driven decision making frameworks. He can help with running PPC ads and also do website SEO.

  • Joined June 2024

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Computers & Electronics
  • Consumer Goods
  • Education
  • Financial Services
  • Healthcare
  • Manufacturing
  • Real Estate & Construction
  • Software & Internet
  • Media & Entertainment
  • Travel & Hospitality

More experts in Bengaluru, India

Projects · 12

About - A Fintech company backed by Y combinator provides a seamless investment platform consisting of personalised wealth advisory and compliance services to Indians living abroad.

Problem - They wanted to penetrate geographies with a high NRI population but were unable to reach the right audience.

Goals -

-Find the most lucrative market and reach the right audience
-Focus on acquiring good quality leads

Our Approach & Strategies-

-Experimented with various Indian interest targeting and found some high converting audiences which we doubled down on.
-Enhanced user experience through website optimizations like fixing header on the top of the website interface resulting in increase in the conversion rate.
-Tested audience cohorts tailored to diverse NRI populations across geographies.
-Drafted creative copies addressing the pain points of the NRI users.
-Created UGC content by onboarding credible NRI influencers.
-Conducted A/B tests on static creative assets which helped us recognize high performing CTAs and other creative elements.

The Results-

-Scaled users by 6X while simultaneously reducing CAC by 75%
-Improved CTR by making more UGC content.
-Identified unique targeting strategies which increased conversions by 2X

6x Increase in Sign-Ups and 75% Reduction in CAC
  • PPC Manager

About - Fintech app which is a one stop solution for tracking, investing and making money decisions. The brand is backed by some of the top VCs & Angel investors in the country.

Problem - Their targeting was too broad. The ad account structure was not as per best practices. The ads were not optimised for the right events.

Goals -

-Grow month on month by 30%
-Focus on acquiring good quality users
-Re-engage ads to upsell and cross sell

Our Approach & Strategies-

-Created a full funnel campaign structure from awareness to conversion
-Tested various audience cohorts and found some high converting audiences which we doubled down on
-Scaled campaigns strategically weekly to not impact CAC
-Extensively tested creative hooks based on audience pain points
-Tried alternative customer journeys like webapp

The Results-

-Scaled users by 3X while simultaneously reducing CAC by 80%
-Identified ideal targeting which increased conversions by 2X
-Increased CTR by making more video content

Reduced CAC by 80% For Fintech Brand
  • PPC Manager

About - This was an AI driven hiring platform for companies to find pre-vetted developers & designers doing an ARR of $3 million.

Problem - Only SEO as an channel was working for getting leads and no paid ads channels was used which was an huge untapped opportunity.

Goals -

-We had to generate top of the funnel qualified leads using their lead magnets and this audience will trickle down to the next stages of their sales automation journey.

Our Approach & Strategies-

-We experimented with Google ads as an channel but the CPC was exorbitantly high which made the whole channel unfeasible.
-Then shifted to Meta ads to target based on job positions, company names, etc to get them to provide their details in exchange for an Ebook.
-We experimented extensively with various variables like placements, targeting, geographies, age, purchasing power, platforms, creatives to lower down the cost per lead.
-Using our UTM parameter framework we backtracked targeting on ads platform with the quality of leads it generated to further refine on the same.
-We also used the existing customer data to target old customers and also create an lookalike audience of the same.

The Results-

-Reduced the cost per lead overtime by 30%
-Increased the CTR of ads by 1.5%

Generated Leads for An US Hiring Solutions Brand
  • PPC Manager

About - A globally recognized brand which manufactures mining equipment like rock breakers, undercarriage parts for excavators, and other tools. They sell across Australia and New Zealand.

Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.

Goals -

-To generate qualified leads through Google ads at the lowest possible cost per lead

Our Approach & Strategies-

-We initially structured campaigns for each of their product categories. Then we split them based on performance to double down on the best performing ones.
-We highlighted the solutions to pain points which the customers would face using Google ad extensions and ad copies which helped us improve CTR.
-Analysed zip code wise performance & excluded the low performing zip codes which helped increase the conversion rate.
-Optimised the website for keywords and also improved the page load speed to provide better user experience to website visitors.
-Used different keyword strategies to increase the visibility and drive more traffic to the stores.
-Scaled budgets horizontally by creating multiple campaigns to make sure the cost per conversion does not increase significantly

The Results-

-Increased Qualified leads generated by 2X where the potential conversion value is in thousands of dollars.
-Improved the conversion rate by 2.5%
-Was able to increase leads without much increase in cost per lead

2X Increase in Leads For Australian B2B Manufacturing Brand
  • PPC Manager

About - An USA based gifting D2C ecommerce brand primarily using its website to generate sales.

Problem -

-They were unable to scale on Google ads even though meta was doing well
-The ad account was not structured and well planned
-Low AOV product so low CAC was vital

Goals -

-Focus on scaling without drastically increase acquisition cost.
-Increase the returns on ad spend (ROAS) of Google ads

Our Approach & Strategies-

-Initially made sure all the hygiene is in place by setting up accurate tracking, optimising all campaigns for purchases only, structured campaigns for better performance.
-Used Single Theme Ad Group (STAG) strategy to categorise search ads into relevant product category ad groups, which helped with easier account management.
-Experimented with the then newly launched Performance max campaigns to scale on budgets and make sure we’re covering all placements on Google ads
-Pushed ads more focussed towards bundles and made sure there are upsells on website to increase the average order value.
-Analysed the UI/UX using heatmaps and user recordings to improve the user experience with the goal of reducing drop offs.

The Results-

-Achieved an ROAS of 5 while simultaneously scaling the ad spends.
-Witnessed an increased AOV of 25%
-Google ads as an channel was profitable and performance better than Meta ads
-This success led to expansion plans in neighbouring country

Achieved a ROAS of 5 for a US-based D2C brand
  • PPC Manager

About - This was an AI driven hiring platform for companies to find pre-vetted developers & designers doing an ARR of $3 million.

Problem - Only SEO as an channel was working for getting leads and no paid ads channels was used which was an huge untapped opportunity.

Goals -

-We had to generate top of the funnel qualified leads using their lead magnets and this audience will trickle down to the next stages of their sales automation journey.

Our Approach & Strategies-

-We experimented with Google ads as an channel but the CPC was exorbitantly high which made the whole channel unfeasible.
-Then shifted to Meta ads to target based on job positions, company names, etc to get them to provide their details in exchange for an Ebook.
-We experimented extensively with various variables like placements, targeting, geographies, age, purchasing power, platforms, creatives to lower down the cost per lead.
-Using our UTM parameter framework we backtracked targeting on ads platform with the quality of leads it generated to further refine on the same.
-We also used the existing customer data to target old customers and also create an lookalike audience of the same.

The Results-

-Reduced the cost per lead overtime by 30%
-Increased the CTR of ads by 1.5%

Generated Leads for An US Hiring Solutions Brand
  • PPC Manager

About - A renowned salon chain in India that offers a wide range of services, including hair care, skin care, and nail care, to help clients look and feel their best.

Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.

Goals -

-Increase Brand Awareness
-Increase footfalls to the Salons across locations.

Our Approach & Strategies-

-Created various types of Google Ad campaigns like Performance Max campaigns, Smart Campaigns to increase the brand awareness and drive traffic.
-Optimised their Google My Business Listings of each store by adding images, replying the reviews and also adding updates to keep their digital presence intact.
-Experimented with smart campaigns to improve the store visits.
-Posted reels on YouTube to attract new potential customers.
-Used different keyword strategies to increase the visibility and drive more traffic to the stores.
-Took a data driven approach to track performance and run different growth experiments.

The Results-

-Total views have drastically increased by 300% compared to previous year
-There is 96% increase in total actions.
-There is an increase in the footfalls by 30% at stores across locations.

Increased the Visibility for A Salon Chain by 300%
  • PPC Manager

About - Healthcare startup providing comprehensive solutions for women with wellness concerns like PCOS/ PCOD, Period Issues, Thyroid, Infertility and Weight Gain.

Problem - They had launched their programs and were only depending on paid channels for getting customers. There was a huge untapped potential for SEO.

Goals -

-As a Top of funnel channel reach ideal customers
-Improve their website traffic month on month

Our Approach & Strategies-
-Created well researched blog content
-Optimised blogs for better readability and on page seo
-Improved user experience by optimising, core web vitals for site speed & better UI/UX
-Strategically internal linked pages to improve rankings for other pages

The Results-
-Achieved immense growth with an DR of just 18
-Improved website organic traffic from 5k to 60k per month in 10 months
-Ranked #1 for many keywords
-Generated sales using the highly relevant traffic

10X Increase in Organic Website Traffic Using SEO
  • SEO Expert

About - An edtech company which is one of India’s leading bank exam preparation platform having over 3 million + customers.

Problem - They were unable to reduce their cost per lead overtime and were not able to generate direct sales from their ad campaigns.

Goals - To reduce the cost per lead by 30% and scale their campaigns for their peak seasons by 2X while keeping the cost per lead constantly low.

Our Approach & Strategies-

-Tracking - We set up Google analytics and Lookerstudio dashboards to track user behaviour and analyse the funnel. This helped us take decisions quickly with real time data

-Google Ads Lead Gen - We doubled down on Dynamic Search Ads & Performance Max campaigns to generate high quality leads. This helped us reduce the cost per lead by 50%.

-Google Ads UAC - We constantly optimised their creatives to bring down their cost per app install by 60%. Using result focussed & social proof based creatives helped us achieve this

-Google Ads YouTube - We used YouTube/Video ads to retarget Middle of Funnel & Bottom of Funnel audiences which helped us generate more sales & leads. We also built brand awareness using these channels.

-Facebook Ads - Used this channel to generate final sales for their paid products using conversion campaigns. We constantly experimented with different audiences & narrowed down to the best performing ones helping us achieve an ROAS of 5.

The Results-

-Reduced their Cost per lead by 50% while also increasing their leads by 2.5X

-Reduced their Cost per install by 40% over time

-Built a full fledged successful ads funnel from brand awareness to retargeting

-Improved the ROAS of sales campaigns to 5 from 2

3x Increase in Leads for a Leading EdTech Brand
  • PPC Manager

About - India’s first FD marketplace with over 2 Lakh + users. Backed by some of the top VC’s in the country.

Problem - Performance marketing had to be started from scratch. Being a financial services product the trust had to be built.

Goals -

-Scale the FD purchases on the platform with a good AOV

-Improving conversion rates to reduce CAC and optimise the funnel

-Retarget existing users to convert them

Our Approach & Strategies-

-We initially setup top of funnel event optimization campaigns and eventually moved to middle of funnel, bottom of funnel over time

-Constantly tested new messaging angles for different persona of audience and also ideated ad creatives which helped in cutting through the noise leading to better CTR

-Aggressively scaled Google Ads channel to increase conversions linearly

-Narrowed down to the best performing cities with highest conversion rates

-Optimised the bids to attain maximum efficiency of the ads

The Results-

-Drove 3X increased investment conversions in 3 months

-Increased top of funnel user acquisition by 10X from 3K/month to 30K/month from ad channels

3X Increase In Payment Conversions For Fintech Brand
  • PPC Manager

About - Seed funded SaaS startup in the noCode space that helps companies digitally transform and manage every aspect of their business.

Problem - They had just launched their products and very little organic traction. Their website domain was also brand new.

Goals -

-Rank for their main product keywords on the 1st page

-Improve their organic traffic by 30% quarter on quarter

-Start getting leads for their products.

Our Approach & Strategies-

-We constantly created 15 blogs & pushed them out constantly every month. These were put together based on intense SERP, keyword & competitor research

-Drove high quality backlinks with a DR of greater than 70 which helped improve the rankings

-Created E-books based on keyword reserch to act as lead magnets

-Built a FAQ & Glossary section on the website to go after low hanging keyword opportunities

-Worked on On-page seo & technical seo to make sure we have the website hygiene in place

The Results-

-Ranked their product page on the 1st page in Google

-Improved the DR from 28 to 35

-The health score improve from 85% to 94%

-Grew their organic traffic by 3X in just a few months

Generated Qualified Leads By Ranking on 1st Page
  • PPC Manager
  • SEO Expert

About - India’s first experimentative coffee brand that runs one of the best cafes in Bangalore and has its own product for D2C

Problem - They were getting limited visibility online which resulted in lesser walkins to their cafe. Their online sales were very low & their social media growth was also slow.

Goals -

-Grow their cafe revenue month on month

-Increase their online sales

-Increase their followers on Instagram

Our Approach & Strategies-

-Optimised their Google business listing for local SEO by including keywords, adding more images & information to improve the conversion rates

-Used Google ads to run local store, performance max & search campaigns which helped them generate more online visibility. We used Instagram/FB ads to build brand awareness & boost posts.

-Ran campaigns to targeted audiences using Google & Meta ads to boost their breakfast & dessert sales at the cafe.

-On Instagram we built their social calendars for every month. Ran influencer campaigns, giveaway’s & more.

-We put together a unique brand positioning to make sure they stand apart & used this across all communication on different channels of marketing

-Created products listings & brand store on amazon. Ran PPC campaigns on amazon to scale up the sales.

The Results-

-Increased Instagram followers from 2k to 4.5k

-Consistently grew the revenue of the cafe by 20% month on month

-Scaled their online sales from 5X using amazon marketing

-Reduced their CPC on Google Ads by 50%

Scaled Cafe Revenue By 20% MoM
  • PPC Manager

Certifications and awards

Advanced Google Ads2021
Google Ads Search Certification2020 – 2024
Advanced Facebook Advertising2022
Marketing strategy2024 – 2021

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