Increased the Visibility for A Salon Chain by 300%

About - A renowned salon chain in India that offers a wide range of services, including hair care, skin care, and nail care, to help clients look and feel their best.

Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.

Goals -

-Increase Brand Awareness
-Increase footfalls to the Salons across locations.

Our Approach & Strategies-

-Created various types of Google Ad campaigns like Performance Max campaigns, Smart Campaigns to increase the brand awareness and drive traffic.
-Optimised their Google My Business Listings of each store by adding images, replying the reviews and also adding updates to keep their digital presence intact.
-Experimented with smart campaigns to improve the store visits.
-Posted reels on YouTube to attract new potential customers.
-Used different keyword strategies to increase the visibility and drive more traffic to the stores.
-Took a data driven approach to track performance and run different growth experiments.

The Results-

-Total views have drastically increased by 300% compared to previous year
-There is 96% increase in total actions.
-There is an increase in the footfalls by 30% at stores across locations.