Hi, I’m Shixuan Jiao (Rita). I’m a data-driven marketing professional who loves turning insights into growth. I recently completed a Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business and hold a Bachelor of Science in Business Management with a Marketing focus from SUNY Stony Brook. I enjoy building actionable marketing strategies from numbers, storytelling with data, and collaborating across teams to drive measurable ROI. In my current role as a Paid Media Marketing Analyst (remote, USA), I manage and optimize Google Ads and Meta campaigns for both B2B and B2C clients across diverse industries. I’ve also supported overseas marketing initiatives, collaborated with influencers, and delivered data-driven recommendations to improve performance and customer engagement. I’m excited to bring my mix of analytical rigor, creativity, and collaborative energy to a forward-thinking team.…

Shixuan Jiao

Hi, I’m Shixuan Jiao (Rita). I’m a data-driven marketing professional who loves turning insights into growth. I recently completed a Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business and hold a Bachelor of Science in Business Management with a Marketing focus from SUNY Stony Brook. I enjoy building actionable marketing strategies from numbers, storytelling with data, and collaborating across teams to drive measurable ROI. In my current role as a Paid Media Marketing Analyst (remote, USA), I manage and optimize Google Ads and Meta campaigns for both B2B and B2C clients across diverse industries. I’ve also supported overseas marketing initiatives, collaborated with influencers, and delivered data-driven recommendations to improve performance and customer engagement. I’m excited to bring my mix of analytical rigor, creativity, and collaborative energy to a forward-thinking team.…

Available to hire

Hi, I’m Shixuan Jiao (Rita). I’m a data-driven marketing professional who loves turning insights into growth. I recently completed a Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business and hold a Bachelor of Science in Business Management with a Marketing focus from SUNY Stony Brook. I enjoy building actionable marketing strategies from numbers, storytelling with data, and collaborating across teams to drive measurable ROI.

In my current role as a Paid Media Marketing Analyst (remote, USA), I manage and optimize Google Ads and Meta campaigns for both B2B and B2C clients across diverse industries. I’ve also supported overseas marketing initiatives, collaborated with influencers, and delivered data-driven recommendations to improve performance and customer engagement. I’m excited to bring my mix of analytical rigor, creativity, and collaborative energy to a forward-thinking team.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced

Work Experience

Paid Media Marketing Analyst at Mamon11 Remote, United States
June 1, 2024 - March 1, 2026
Managed digital marketing campaigns for both B2B and B2C clients across diverse industries using Google Ads and Meta platforms; refined audience targeting and optimization to improve ROAS; identified campaign fatigue and implemented high-bid keyword strategies to generate more qualified leads; leveraged Excel and analytics tools to monitor performance, optimize budgets, and provide actionable insights on creative effectiveness and audience engagement; analyzed campaign and market data to deliver strategic recommendations to enhance marketing outcomes and ROI for multiple clients.
Marketing Intern at IPOS (China) Consulting Co., Ltd
February 1, 2022 - September 1, 2022
Processed and analyzed business activity and customer data to extract actionable insights, supporting marketing strategy and reporting for client projects; developed data models and conducted competitive product analysis to provide recommendations for improving service quality and increasing TNPS scores; collected and evaluated monthly customer service call data to track trends in customer satisfaction and identify key drivers of churn; created user profiles and segmentation analyses to uncover pain points and propose strategies to improve user experience and reduce churn (e.g., for the Manulife-SinoChem project); designed and distributed a customer questionnaire for Monster Energy Drink in China to investigate low sales performance; assisted in preparing reports and presenting insights to leadership for data-driven decision-making.
PR Marketing Intern at Shenzhen Day Life Technology Co., Ltd
February 1, 2022 - May 1, 2022
Supported overseas business development for a skincare brand, including defining operational workflows and managing client accounts; coordinated product promotions and collaborated with KOLs and social media influencers across multiple platforms to increase brand visibility and engagement; monitored and analyzed campaign and content performance to assess market trends and provide insights for marketing strategy.

Education

Master of Science in Marketing Analytics at University of Maryland, Robert H. Smith School of Business
August 1, 2023 - May 2, 2024
Bachelor of Science in Business Management, Marketing at SUNY Stony Brook University
September 1, 2019 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education

Skills

Experience Level