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Hi, I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience helping brands articulate their purpose and connect with ideal customers. I specialize in brand messaging, campaign conceptualization, planning, and copywriting, delivering cohesive stories that stand out in crowded markets. I start by clarifying mission and brand voice, craft tailored messaging and stories, and design a cohesive marketing strategy across packaging, social media, email, and web. I pride myself on turning complex concepts into clear, actionable brand language that resonates with audiences and drives measurable results.…Hi, I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience helping brands articulate their purpose and connect with ideal customers. I specialize in brand messaging, campaign conceptualization, planning, and copywriting, delivering cohesive stories that stand out in crowded markets. I start by clarifying mission and brand voice, craft tailored messaging and stories, and design a cohesive marketing strategy across packaging, social media, email, and web. I pride myself on turning complex concepts into clear, actionable brand language that resonates with audiences and drives measurable results.

Rita Torrejon

Copywriter, Brand Designer, Brand Strategist, +2

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Hi, I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience helping brands articulate their purpose and connect with ideal customers. I specialize in brand messaging, campaign conceptualization, planning, and copywriting, delivering cohesive stories that stand out in crowded markets. I start by clarifying mission and brand voice, craft tailored messaging and stories, and design a cohesive marketing strategy across packaging, social media, email, and web. I pride myself on turning complex concepts into clear, actionable brand language that resonates with audiences and drives measurable results.…Hi, I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience helping brands articulate their purpose and connect with ideal customers. I specialize in brand messaging, campaign conceptualization, planning, and copywriting, delivering cohesive stories that stand out in crowded markets. I start by clarifying mission and brand voice, craft tailored messaging and stories, and design a cohesive marketing strategy across packaging, social media, email, and web. I pride myself on turning complex concepts into clear, actionable brand language that resonates with audiences and drives measurable results.

Available to hire

Hi, I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience helping brands articulate their purpose and connect with ideal customers. I specialize in brand messaging, campaign conceptualization, planning, and copywriting, delivering cohesive stories that stand out in crowded markets.

I start by clarifying mission and brand voice, craft tailored messaging and stories, and design a cohesive marketing strategy across packaging, social media, email, and web. I pride myself on turning complex concepts into clear, actionable brand language that resonates with audiences and drives measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Brand Communications Strategist and Copywriter at Self-Employed

January 1, 2021 - Present

Helped starting brands develop their brand identity and communicate it clearly to ideal customers, carving space in target market segment’s minds. Guided clients through establishing a clear mission, brand message and brand story, plus a cohesive marketing strategy and a copywriting style that speaks directly to their audience. Performed copywriting for both physical and online marketing materials such as product packaging, merchandise, catalogs, social media content, marketing emails, and audience-specific brand articles.

Brand Communications Manager at Golden ABC, Inc

January 1, 2013 - January 1, 2017

Led the team in charge of marketing communications and visual merchandising—from conceptualization to planning to execution—helping the brand reach record-high sales and be awarded best brand team for 2013. Conceptualized, planned, and executed brand campaigns, photo shoot concepts, events, social media campaigns, and store visual merchandising concepts that enhanced brand identity and helped the brand reposition itself to capture a new market segment.

Marketing Manager at StreetPark Productions, Inc.

January 1, 2007 - January 1, 2009

Established relationships and closed deals with real estate companies and home interior/exterior brands for segment features and advertising placements for the new international TV show, Philippine Realty TV. Marketed the TV show to both local and international markets, helping the brand gain loyal audiences and advertisers that it’s able to run for more than 5 seasons.

Education

Bachelor of Science in Business Administration; College Scholar, first year second semester at University of the Philippines - Diliman, Quezon City, Philippines

January 1, 1997 - January 1, 2021