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I'm a product-focused UX/UI designer with 3+ years of experience building scalable digital products across fintech, edtech, and travel domains. I enjoy turning complex problems into intuitive interfaces and creating design systems that scale with teams. I have contributed to high-impact initiatives at IIT Delhi under the CSC / Digital India initiative, and at Visa2Fly I worked on B2B and B2C travel products. I guide projects from user research through UI execution and usability testing, and I value cross-functional collaboration to ship delightful, accessible products.…I'm a product-focused UX/UI designer with 3+ years of experience building scalable digital products across fintech, edtech, and travel domains. I enjoy turning complex problems into intuitive interfaces and creating design systems that scale with teams. I have contributed to high-impact initiatives at IIT Delhi under the CSC / Digital India initiative, and at Visa2Fly I worked on B2B and B2C travel products. I guide projects from user research through UI execution and usability testing, and I value cross-functional collaboration to ship delightful, accessible products.

Ritika Bhatia

UX Designer, UI Designer, Product Designer, +2

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I'm a product-focused UX/UI designer with 3+ years of experience building scalable digital products across fintech, edtech, and travel domains. I enjoy turning complex problems into intuitive interfaces and creating design systems that scale with teams. I have contributed to high-impact initiatives at IIT Delhi under the CSC / Digital India initiative, and at Visa2Fly I worked on B2B and B2C travel products. I guide projects from user research through UI execution and usability testing, and I value cross-functional collaboration to ship delightful, accessible products.…I'm a product-focused UX/UI designer with 3+ years of experience building scalable digital products across fintech, edtech, and travel domains. I enjoy turning complex problems into intuitive interfaces and creating design systems that scale with teams. I have contributed to high-impact initiatives at IIT Delhi under the CSC / Digital India initiative, and at Visa2Fly I worked on B2B and B2C travel products. I guide projects from user research through UI execution and usability testing, and I value cross-functional collaboration to ship delightful, accessible products.

Available to hire

I’m a product-focused UX/UI designer with 3+ years of experience building scalable digital products across fintech, edtech, and travel domains. I enjoy turning complex problems into intuitive interfaces and creating design systems that scale with teams.

I have contributed to high-impact initiatives at IIT Delhi under the CSC / Digital India initiative, and at Visa2Fly I worked on B2B and B2C travel products. I guide projects from user research through UI execution and usability testing, and I value cross-functional collaboration to ship delightful, accessible products.

Skills

Product Design

Web Design

Experience Level

Product Design

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

UX/UI Designer at Visa2Fly

August 1, 2025 - Present

Designing and iterating on B2C, B2B, and B2B2C lead management platforms to streamline workflows and improve task visibility. Led UX design for the 'Okay to Board' B2C service—mapping end-to-end user flows, reducing friction points, and enhancing the customer journey from initiation to confirmation. Contributed to the ideation of the Visa Journey to improve process transparency and reduce drop-offs. Designed an AI-powered chatbot supporting multi-use interactions including travel itineraries, cover letter generation, and query handling through structured conversation flows and defined UI states.

Project Associate – UX/UI Design at IIT Delhi, Department of Design, Divine Lab

March 1, 2024 - August 1, 2025

Led end-to-end UX design for CSC DigiPay, an AePS fintech platform used by thousands of banking correspondents, overseeing research, wireframing, prototyping, and final implementation handoff. Conducted comprehensive UX audits across 6+ platforms, identifying usability gaps and translating findings into actionable design improvements. Built and maintained a scalable design system in Figma, improving design consistency and reducing developer query resolution time across teams. Designed end-to-end experiences for CSC projects including LMS, SRMS, TeleLaw, Anganwadi tools for early childhood workers, an Interview Sentiment Tracking tool, and Unimoni (flight booking & travel platform). Collaborated closely with developers using Figma Dev Mode to ensure pixel-perfect implementation and maintain design-to-development consistency.

Junior UX/UI Designer at IIT Delhi, Department of Design, UX Lab

August 1, 2023 - March 1, 2024

Applied research-driven UX methodologies to develop age-appropriate, user-centered learning experiences for the National Curriculum Framework (NCF) education initiative. Designed interactive AR content integrated into the NCF curriculum, increasing engagement and comprehension for young learners. Created visually compelling children's books and educational apps, blending UX principles with creative storytelling to foster immersive learning environments.

UI/UX Design Intern at Begin Consultancy

February 1, 2023 - July 1, 2023

Designed sitemap, wireframes, and interactive prototypes for Accerovic Solutions' B2C website, ensuring a seamless and responsive experience across desktop, tablet, and mobile devices. Delivered UI components and design assets that were directly implemented by the development team, reducing back-and-forth revisions.