I’m Ritu Khanduja, a brand storyteller and conceptual thinker with 15+ years of experience developing campaign ideas for global brands—bringing concepts to life through visual imagination, not just copy. I’ve collaborated closely with design and art direction teams across digital and print, shaping how ideas look, feel, and work in the real world for clients like Accenture, American Express, UNICEF, Philips, Vodafone, Maruti, MetLife, and ITC Hotels. Today, I’m transitioning that same concept-and-story foundation into illustration and surface pattern design. I’m actively building an original portfolio in Procreate and exploring opportunities across textile, stationery, and licensed design. Alongside this, I founded Happy Knick Knacks, an art-led gifting brand where I translate my own illustration and pattern work into product-ready visuals.…

Ritu Khanduja

I’m Ritu Khanduja, a brand storyteller and conceptual thinker with 15+ years of experience developing campaign ideas for global brands—bringing concepts to life through visual imagination, not just copy. I’ve collaborated closely with design and art direction teams across digital and print, shaping how ideas look, feel, and work in the real world for clients like Accenture, American Express, UNICEF, Philips, Vodafone, Maruti, MetLife, and ITC Hotels. Today, I’m transitioning that same concept-and-story foundation into illustration and surface pattern design. I’m actively building an original portfolio in Procreate and exploring opportunities across textile, stationery, and licensed design. Alongside this, I founded Happy Knick Knacks, an art-led gifting brand where I translate my own illustration and pattern work into product-ready visuals.…

Available to hire

I’m Ritu Khanduja, a brand storyteller and conceptual thinker with 15+ years of experience developing campaign ideas for global brands—bringing concepts to life through visual imagination, not just copy. I’ve collaborated closely with design and art direction teams across digital and print, shaping how ideas look, feel, and work in the real world for clients like Accenture, American Express, UNICEF, Philips, Vodafone, Maruti, MetLife, and ITC Hotels.

Today, I’m transitioning that same concept-and-story foundation into illustration and surface pattern design. I’m actively building an original portfolio in Procreate and exploring opportunities across textile, stationery, and licensed design. Alongside this, I founded Happy Knick Knacks, an art-led gifting brand where I translate my own illustration and pattern work into product-ready visuals.

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Language

English
Fluent
Hindi
Advanced

Work Experience

Founder at Happy Knick Knacks
June 1, 2025 - Present
Founder of an art-led gifting brand translating original illustration and surface pattern work into gift products. Leads brand concept and visual direction, applying Procreate-based patterns and illustrations to product design.
Creative Consultant — Brand & Content (Contract) at CapacityCo
June 1, 2021 - Present
Created content for Telstra’s employee communications, social media, and website platforms. Contributed concept and content direction for Accenture internal brand campaigns around Cloud, SAP, and Metaverse themes. Developed thought-leadership and industry content while maintaining a consistent brand aesthetic across channels.
Freelance Copywriter & Creative Consultant at Self-Employed
March 1, 2017 - June 1, 2021
Led concept development for online campaigns and website content for clients including the Ministry of New & Renewable Energy (Govt. of India), NITI Aayog, and the National Teachers Program. Owned content and messaging concept for RE-Invest 2018 and 2019 social media campaigns, envisioning visual direction alongside messaging and partnering with designers for execution. Conceptualized scripts and visual direction for animation, corporate video, TVCs, and brochures, and worked with designers and illustrators on delivery.
Creative Supervisor at OgilvyOne Worldwide
March 1, 2011 - May 1, 2016
Translated client briefs into creative concepts including how they would look, then partnered with art directors and designers to bring them to life across digital and print. Shaped concept and visual direction for the Philips HIM Initiative (breast cancer awareness) and Philips Airfryer digital campaigns. Contributed brand communication work for UNICEF, American Express, and Vodafone, and supported creative pitches for Coca-Cola and Sprite.
Senior Copywriter at McCann Worldgroup
December 1, 2007 - March 1, 2011
Defined brand voice and tone guidelines for MetLife, Hero, Maruti Suzuki, and Lufthansa. Conceptualized CRM campaign ideas including visual direction for Maruti Autocard and Hero Honda, collaborating with the design team to execute.

Education

PG Diploma in Advertising & Marketing at YMCA
January 1, 2004 - January 1, 2005
B.A. at Lady Shri Ram College, Delhi University
January 1, 2000 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Telecommunications, Consumer Goods, Government, Education, Retail, Travel & Hospitality, Financial Services