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Designer specialising in brand identity, campaign roll-out, and creative systems for multiple platforms. I bridge independent creative partnerships and scale-up integrated projects, delivering a consistent visual language across platforms. I work with a range of clients—from consultancies and artists to retail and finance brands—turning ideas and strategy into visual systems that evolve with the brand, staying engaging, flexible, and adaptable. I value collaborative innovation, creative problem-solving, and mentored creativity, balancing strategy with aesthetics. Outside of design, I enjoy exploring new mediums and drawing inspiration from arts, fashion, culture, and humble human experiences.…Designer specialising in brand identity, campaign roll-out, and creative systems for multiple platforms. I bridge independent creative partnerships and scale-up integrated projects, delivering a consistent visual language across platforms. I work with a range of clients—from consultancies and artists to retail and finance brands—turning ideas and strategy into visual systems that evolve with the brand, staying engaging, flexible, and adaptable. I value collaborative innovation, creative problem-solving, and mentored creativity, balancing strategy with aesthetics. Outside of design, I enjoy exploring new mediums and drawing inspiration from arts, fashion, culture, and humble human experiences.

River Mark

Designer, Brand Designer, Graphic Designer, +2

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Designer specialising in brand identity, campaign roll-out, and creative systems for multiple platforms. I bridge independent creative partnerships and scale-up integrated projects, delivering a consistent visual language across platforms. I work with a range of clients—from consultancies and artists to retail and finance brands—turning ideas and strategy into visual systems that evolve with the brand, staying engaging, flexible, and adaptable. I value collaborative innovation, creative problem-solving, and mentored creativity, balancing strategy with aesthetics. Outside of design, I enjoy exploring new mediums and drawing inspiration from arts, fashion, culture, and humble human experiences.…Designer specialising in brand identity, campaign roll-out, and creative systems for multiple platforms. I bridge independent creative partnerships and scale-up integrated projects, delivering a consistent visual language across platforms. I work with a range of clients—from consultancies and artists to retail and finance brands—turning ideas and strategy into visual systems that evolve with the brand, staying engaging, flexible, and adaptable. I value collaborative innovation, creative problem-solving, and mentored creativity, balancing strategy with aesthetics. Outside of design, I enjoy exploring new mediums and drawing inspiration from arts, fashion, culture, and humble human experiences.

Available to hire

Designer specialising in brand identity, campaign roll-out, and creative systems for multiple platforms. I bridge independent creative partnerships and scale-up integrated projects, delivering a consistent visual language across platforms.

I work with a range of clients—from consultancies and artists to retail and finance brands—turning ideas and strategy into visual systems that evolve with the brand, staying engaging, flexible, and adaptable. I value collaborative innovation, creative problem-solving, and mentored creativity, balancing strategy with aesthetics. Outside of design, I enjoy exploring new mediums and drawing inspiration from arts, fashion, culture, and humble human experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Graphic / Digital Designer (Self-Employed) at Self-Employed

September 1, 2017 - Present

Delivered graphic and digital design solutions across a diverse range of industries, collaborating with New Zealand businesses and creative professionals. Clients included property consultancy, passive fire consultancy, equine dentistry, legal firms & advisory services, curatorial & literary practices, and visual arts (photography, sculpture, pottery, calligraphy, fashion). Led projects from concept development through final delivery, producing brand identities, digital assets, marketing collateral, and campaign materials tailored to each client’s voice and audience.

In-house Graphic & Digital Designer at DDB Group Ltd.

May 1, 2023 - June 30, 2024

Contributed to a wide range of integrated creative projects for both New Zealand and international clients. Collaborated on campaigns for leading New Zealand brands including The Warehouse Group, New World, TSB Bank, Neon, McDonald’s, and more. Worked with global brands such as McDonald’s to adapt international brand guidelines to resonate in the New Zealand market, enhancing cultural localisation, brand consistency, and multi-platform campaign execution.

Part-Time Graphic / Digital Designer at Sphere Identity

January 1, 2020 - January 1, 2021

Part of a small in-house creative team within a global customer onboarding and identity security organisation. In a digital-first environment where security and user trust were paramount, ensured design solutions were visually engaging, functional, and intuitive. Contributed to product testing, identified usability issues, and collaborated with developers to improve the user experience.

Junior Brand Manager at MDA Fashion Group

January 1, 2013 - January 1, 2018

Managed brand initiatives and fashion campaigns in Moscow, coordinating with design, marketing, and product teams to develop brand voice, visual systems, and launches. Gained experience across strategic planning, creative direction, and cross-functional collaboration.

Freelance Graphic / Digital Design practice at Self Employed - Auckland City, Auckland

September 1, 2017 - Present

Delivered graphic and digital design solutions across a diverse range of industries, collaborating with New Zealand businesses and creative professionals, including: property consultancy, passive fire consultancy, equine dentistry, legal firms & advisory services, curatorial & literary practices, and visual arts (photography, sculpture, pottery, calligraphy, fashion). Led projects from concept development to final delivery, producing brand identities, digital assets, marketing collateral, and campaign materials tailored to each client’s voice and audience.