Dynamic and results-oriented marketer with expertise in social media strategy, influencer marketing, and luxury retail campaigns. Skilled in executing targeted marketing initiatives, optimizing campaign performance, and collaborating across teams to deliver measurable results.…

Riwa

Dynamic and results-oriented marketer with expertise in social media strategy, influencer marketing, and luxury retail campaigns. Skilled in executing targeted marketing initiatives, optimizing campaign performance, and collaborating across teams to deliver measurable results.…

Available to hire

Dynamic and results-oriented marketer with expertise in social media strategy, influencer marketing, and luxury retail campaigns. Skilled in executing targeted marketing initiatives, optimizing campaign performance, and collaborating across teams to deliver measurable results.

See more

Language

Arabic
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media & Influencer Marketing Freelancer at Dubai Department of Economy and Tourism
May 1, 2025 - October 6, 2025
Developed influencer-led campaigns promoting Dubai Shopping Festival locally and globally; collaborated with high-profile fashion influencers to amplify the festival’s visibility among international luxury consumers; set clear KPIs for campaigns and consistently overachieved targets by 30%, enhancing overall campaign performance. Monitored campaign performance and provided actionable insights for optimizing engagement.
Social Media Freelancer at Self-Employed – Freelance (Middle East)
September 1, 2024 - October 6, 2025
Crafted social media strategies for premium luxury brands including BMW, MINI and Rolls-Royce; managed client relationships and communications with creative and other teams; created and managed content across LinkedIn, Instagram and Facebook; maintained brand consistency; managed content calendars; monitored competitive trends and performed data-driven adjustments to campaigns.
Digital Marketing Executive at Pearl Brands
September 1, 2022 - October 6, 2025
Managed the company’s social media accounts for luxury beauty brands, including Faces Lebanon; increased followers by 58%; enhanced website visibility with SEO-driven strategies; planned campaigns with KPIs to improve brand conversion and loyalty; implemented e-commerce solutions to improve online shopping experiences for fashion and beauty consumers. Contributed to Dubai Shopping Festival 2025 by designing influencer-led campaigns and crafting content resonating with global audiences, significantly boosting event visibility and engagement.

Education

Master's Degree in Digital Marketing at IE Business School
September 1, 2022 - January 1, 2024
Bachelor's Degree in Arts: Media and Communication at American University of Beirut
August 1, 2015 - December 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Other