Senior marketing executive with 3+ years of end-to-end event and performance marketing experience. Currently managing event marketing (research, launches, landing pages, Marketo, and promotion across LinkedIn/Twitter/Eventbrite/Meetup/Microsoft Communities) and coordinating with operations teams for pre/post event execution, including lead tracking in Microsoft Dynamics for timely sales handoff. Previously worked on paid media and lead generation using Google Ads and Facebook Ads, created engaging content (blogs, videos, and social media), and supported audience growth through research, audits, and performance optimization. Skilled across PPC, content writing, video editing, email marketing, event marketing, and campaign design.

Riya kanwar

Senior marketing executive with 3+ years of end-to-end event and performance marketing experience. Currently managing event marketing (research, launches, landing pages, Marketo, and promotion across LinkedIn/Twitter/Eventbrite/Meetup/Microsoft Communities) and coordinating with operations teams for pre/post event execution, including lead tracking in Microsoft Dynamics for timely sales handoff. Previously worked on paid media and lead generation using Google Ads and Facebook Ads, created engaging content (blogs, videos, and social media), and supported audience growth through research, audits, and performance optimization. Skilled across PPC, content writing, video editing, email marketing, event marketing, and campaign design.

Available to hire

Senior marketing executive with 3+ years of end-to-end event and performance marketing experience. Currently managing event marketing (research, launches, landing pages, Marketo, and promotion across LinkedIn/Twitter/Eventbrite/Meetup/Microsoft Communities) and coordinating with operations teams for pre/post event execution, including lead tracking in Microsoft Dynamics for timely sales handoff.

Previously worked on paid media and lead generation using Google Ads and Facebook Ads, created engaging content (blogs, videos, and social media), and supported audience growth through research, audits, and performance optimization. Skilled across PPC, content writing, video editing, email marketing, event marketing, and campaign design.

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Work Experience

Senior Marketing Executive at NetCom Learning
February 1, 2025 - Present
Managed end-to-end event marketing including event research, event launch for GTW, creation/ownership of landing pages, and Marketo-based workflows for promotion and follow-up. Promoted events across LinkedIn, Twitter, Eventbrite, Meetup, and Microsoft Communities. Coordinated with operations teams for pre-event planning, post-event activities, and execution support. Managed event lead tracking using Microsoft Dynamics to ensure timely lead assignment to the sales team.
Paid Media Executive at Omni Media Consulting
September 1, 2024 - February 1, 2025
Handled paid media activities with a focus on lead generation and conversions using Google Ads and Facebook Ads. Monitored and analyzed performance metrics to optimize campaigns and improve content/ad strategies. Managed end-to-end event marketing activities from pre to post execution, including promotion to drive registrations and generate leads using Marketo, GoToWebinar, and Microsoft Dynamics. Conducted market research to identify new event topics.
Public Relations Intern at The Mavericks Communication
June 1, 2023 - September 1, 2023
Applied public relations principles through practical project support, assisting with diverse tasks and contributing to PR initiatives during the internship tenure.
Marketing Intern at Jungleworks
June 1, 2022 - August 1, 2022
Supported social media team with various projects and gained practical experience in social media marketing. Managed comprehensive marketing strategy for a Panther product line including blogs, videos, and social media content. Generated leads via targeted Google Ads and Facebook campaigns. Created engaging content and supported team performance through regular sales audits and achievement targeting.

Education

Bachelors in Political Science at St. Bede's College
January 1, 2018 - January 1, 2021
Masters in Journalism and Mass Communication at Chandigarh University
January 1, 2021 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services