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I am an MBA (Marketing) candidate with hands-on experience in social media marketing, performance marketing, and content strategy. I enjoy turning data into actionable insights and using AI-powered tools to optimize campaigns and drive brand growth. My strengths include SEO, email marketing, CRM tools, campaign analysis, and keyword research, along with content planning and competitor benchmarking. I am passionate about collaborating with cross-functional teams to deliver data-driven strategies that improve engagement and ROI.…I am an MBA (Marketing) candidate with hands-on experience in social media marketing, performance marketing, and content strategy. I enjoy turning data into actionable insights and using AI-powered tools to optimize campaigns and drive brand growth. My strengths include SEO, email marketing, CRM tools, campaign analysis, and keyword research, along with content planning and competitor benchmarking. I am passionate about collaborating with cross-functional teams to deliver data-driven strategies that improve engagement and ROI.

Riya Gupta

Social Media Manager, Digital Marketer, Marketing Analyst, +7

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I am an MBA (Marketing) candidate with hands-on experience in social media marketing, performance marketing, and content strategy. I enjoy turning data into actionable insights and using AI-powered tools to optimize campaigns and drive brand growth. My strengths include SEO, email marketing, CRM tools, campaign analysis, and keyword research, along with content planning and competitor benchmarking. I am passionate about collaborating with cross-functional teams to deliver data-driven strategies that improve engagement and ROI.…I am an MBA (Marketing) candidate with hands-on experience in social media marketing, performance marketing, and content strategy. I enjoy turning data into actionable insights and using AI-powered tools to optimize campaigns and drive brand growth. My strengths include SEO, email marketing, CRM tools, campaign analysis, and keyword research, along with content planning and competitor benchmarking. I am passionate about collaborating with cross-functional teams to deliver data-driven strategies that improve engagement and ROI.

Available to hire

I am an MBA (Marketing) candidate with hands-on experience in social media marketing, performance marketing, and content strategy. I enjoy turning data into actionable insights and using AI-powered tools to optimize campaigns and drive brand growth.

My strengths include SEO, email marketing, CRM tools, campaign analysis, and keyword research, along with content planning and competitor benchmarking. I am passionate about collaborating with cross-functional teams to deliver data-driven strategies that improve engagement and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Analytics Intern at Mamaearth (via Xquisit Services)

November 1, 2025 - January 31, 2026

Conducted analytical study on Mamaearth’s influencer marketing campaigns to assess brand awareness; evaluated campaign performance using reach, engagement rate, audience interaction, and content effectiveness; delivered data-driven insights and strategic recommendations to improve influencer selection and campaign ROI.

Digital Marketing & SEO Analyst at Pepagora

August 1, 2025 - October 31, 2025

Collaborated with a global team to enhance the online presence of Pepagora, a global B2B marketplace for SMEs; conducted competitor analysis and category-based keyword research to improve organic search visibility; executed on-page and off-page SEO activities; created SEO-optimized blog content and applied performance analysis to strengthen digital presence.

Social Media Analyst at Excelerate (Global Virtual Internship)

June 1, 2025 - July 31, 2025

Performed social media audits and engagement analysis; conducted SWOT analysis and competitive benchmarking; supported key message development, content strategy formulation and tailored recommendations.