I am a UI UX and Graphic Designer who stands apart through how I think, not just how I design. My work is driven by clarity, intent, and strong reasoning rather than trends or templates. I focus on creating digital experiences that feel calm, purposeful, and built to last. --- **Employment and project experience** **Multimedia designer** Bytes and Pixels _May 2025 - Present_ **Design Executive** TO THE NEW _June 2022 - October 2024_

Riya Goel

I am a UI UX and Graphic Designer who stands apart through how I think, not just how I design. My work is driven by clarity, intent, and strong reasoning rather than trends or templates. I focus on creating digital experiences that feel calm, purposeful, and built to last. --- **Employment and project experience** **Multimedia designer** Bytes and Pixels _May 2025 - Present_ **Design Executive** TO THE NEW _June 2022 - October 2024_

Available to hire

I am a UI UX and Graphic Designer who stands apart through how I think, not just how I design. My work is driven by clarity, intent, and strong reasoning rather than trends or templates. I focus on creating digital experiences that feel calm, purposeful, and built to last.


Employment and project experience

Multimedia designer Bytes and Pixels
May 2025 - Present

Design Executive TO THE NEW
June 2022 - October 2024

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Language

English
Fluent
German
Intermediate

Work Experience

Working Student - Design at Bytes & Pixels
May 1, 2025 - Present
Contributed to end-to-end design across branding, UI, and marketing, including developing the visual identity for FoodCheck (now Labeless), creating AI-assisted digital ads (100+ assets for Meta with a 70% efficiency gain), Play Store/App Store visuals, in-app UI components, and web design initiatives (Salamander Windows site). Leveraged AI tools to reduce turnaround times by ~25% and improve overall design efficiency.
Executive Design at TO THE NEW
June 1, 2022 - September 1, 2024
Led multi-channel design initiatives including Social Media visuals (200+ assets across LinkedIn, Instagram, Facebook, Twitter), Print materials (white papers, brochures, posters, PPTs), Web UX/UI (wireframes and interfaces), Event design for global summits, and Brand Identity packages for CloudKeeper and Idanim to ensure consistent branding and improved user engagement.
Graphic Designer at THE SOCIAL BOOTH
August 1, 2021 - June 1, 2022
Designed menus and wine lists for hotels and Michelin-starred restaurants; multi-campaign marketing assets (digital & print); motion design for GIFs and ads; developed brand identities and corporate guidelines, contributing to increased client retention and engagement.
Graphic Design Intern at OyeMarketor
September 1, 2020 - November 1, 2020
Created 30+ marketing materials (flyers, posters, social ads) and contributed to campaign reach. Conceptualized design ideas that improved client satisfaction by aligning visuals with brand identity and audience preferences.

Education

Master's in Integrated Design at Hochschule Anhalt
October 1, 2024 - February 1, 2027
Bachelor of Fine Arts at Institute of Fine Arts
July 1, 2017 - July 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education