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I'm Rizwan Ahmad, a digital marketing specialist with hands-on Meta Ads and TikTok experience across both e-commerce and local media. I bring a data-first, systems-thinking approach to media buying, turning numbers into actionable optimization and driving measurable results. I hold a BS in Computer Science from the University of Management & Technology (UMT) and am open to remote roles with US, UK, and Australian employers. I'm excited to collaborate with cross-functional teams to deliver growth on lean budgets.…I'm Rizwan Ahmad, a digital marketing specialist with hands-on Meta Ads and TikTok experience across both e-commerce and local media. I bring a data-first, systems-thinking approach to media buying, turning numbers into actionable optimization and driving measurable results. I hold a BS in Computer Science from the University of Management & Technology (UMT) and am open to remote roles with US, UK, and Australian employers. I'm excited to collaborate with cross-functional teams to deliver growth on lean budgets.

Rizwan Ahmad

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I'm Rizwan Ahmad, a digital marketing specialist with hands-on Meta Ads and TikTok experience across both e-commerce and local media. I bring a data-first, systems-thinking approach to media buying, turning numbers into actionable optimization and driving measurable results. I hold a BS in Computer Science from the University of Management & Technology (UMT) and am open to remote roles with US, UK, and Australian employers. I'm excited to collaborate with cross-functional teams to deliver growth on lean budgets.…I'm Rizwan Ahmad, a digital marketing specialist with hands-on Meta Ads and TikTok experience across both e-commerce and local media. I bring a data-first, systems-thinking approach to media buying, turning numbers into actionable optimization and driving measurable results. I hold a BS in Computer Science from the University of Management & Technology (UMT) and am open to remote roles with US, UK, and Australian employers. I'm excited to collaborate with cross-functional teams to deliver growth on lean budgets.

Available to hire

I’m Rizwan Ahmad, a digital marketing specialist with hands-on Meta Ads and TikTok experience across both e-commerce and local media. I bring a data-first, systems-thinking approach to media buying, turning numbers into actionable optimization and driving measurable results.

I hold a BS in Computer Science from the University of Management & Technology (UMT) and am open to remote roles with US, UK, and Australian employers. I’m excited to collaborate with cross-functional teams to deliver growth on lean budgets.

Skills

Google Ads

Microsoft Excel

Canva

Experience Level

Google Ads

Expert

Microsoft Excel

Expert

Canva

Intermediate

Language

English

Advanced

Urdu

Fluent

Work Experience

Social Media & Digital Marketing Intern at The Borgen Project

June 1, 2025 - Present

Managed social media and digital marketing campaigns for a US-based nonprofit focused on global poverty reduction. Created professional ad creatives aligned with campaign objectives and executed content strategy across platforms to drive awareness and audience engagement for advocacy initiatives.

Meta Ads Manager — Handel Store (E-commerce) at Handel Store

April 1, 2026 - May 1, 2026

Planned and optimized a 30-day Meta Ads conversion campaign on a 10,000 PKR budget. Generated 95 purchases from 185 funnel results, achieving a 2.54% CTR. Conducted end-to-end optimization from audience build to checkout with A/B testing.

Meta Ads Campaign Manager at Freelance

March 1, 2026 - April 1, 2026

Managed and optimized a 30-day Meta Ads promotion campaign targeting Pakistani audiences. Drove 1,441 engagement results across 60,651 impressions and reached 19,105 unique accounts. Lowered cost-per-result to Rs 7.85 with budget discipline and real-time optimization. Executed a mobile app install campaign.

Digital Marketing Specialist at Freelance

May 1, 2023 - Present

Manage live social media advertising campaigns on Meta Ads and TikTok for local media businesses in Pakistan. Build advanced audience segments to reach high-value demographics, and produce monthly performance reports to guide strategy and creative iteration.