Available to hire
I am a Senior Product Designer who specialises in simplifying complex multi-system environments and turning them into clear, modern, intuitive digital experiences. I work across SaaS platforms, AI-powered tools, enterprise systems, responsive web, and native mobile apps.
My work blends UX foundations, user-centred design, and refined UI craft, supported by design systems that improve consistency and delivery speed. I draw on user insight, product data, and market context to inform decisions, and I enjoy bringing order to dense workflows by clarifying structure and improving readability. I’ve led end-to-end redesigns and partnered with product and engineering teams to move from ambiguity to shippable outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Product Design at BriefBox
June 30, 2025 - September 4, 2025Led the complete UI overhaul of BriefBox, a legal SaaS platform used by law firms and in-house teams. Owned end-to-end product design strategy including delivering scalable design systems and aligning stakeholders and developers around a modernised vision. Key projects included redesigning Matter Management with simplified workflows and AI-assisted risk tools, rebuilding the collaboration hub "Workrooms," designing a Talent Dashboard for staff performance visibility, and creating the Launch Pad Dashboard as a centralised entry point featuring activity, announcements, AI assistance, and quick links.
Director of Product Design at Phrasee
December 31, 2022 - September 4, 2025Directed the full redesign of Phrasee’s AI-powered marketing platform. Owned product design vision and delivery, introducing modern workflows, design systems, and a cleaner UI across all major modules. Key projects included Campaign Builder centralisation, modernised login and dashboard redesign to surface insights and guide user actions, and partnering with leadership to secure buy-in for major design changes through prototyping and storytelling.
Head of UX at Oracle Maxymiser
November 30, 2019 - September 4, 2025Progressed from Senior UX/UI Designer to Head of UX during a full redesign of the Maxymiser AB/MVT testing platform after Oracle’s acquisition. Directed UX strategy, design systems, and cross-team alignment. Delivered a comprehensive platform redesign covering backend admin tools and campaign builder, introduced user-centred design principles with modern styles and workflows, established scalable design systems improving product consistency, and mentored/managing distributed UX/UI design teams across UK and Ukraine.
Freelance / Agency UX & UI Designer at Various clients including Lloyds Banking Group, Thomson Reuters, Telefónica (O2), Sony, Virgin, Microsoft, Unilever, Deloitte, Rank Group, Orange, SAP, UKTI
December 31, 2015 - September 4, 2025Delivered UX and UI design for a wide range of digital platforms, mobile apps (iOS and Android), and enterprise tools. Provided services including wireframing, prototyping, information architecture, interaction design, and art direction across diverse sectors.
Head of Product Design at BriefBox
June 1, 2025 - October 14, 2025Led end-to-end redesign of BriefBox's LegalTech SaaS platform, unifying UX/UI across modules (Matter Management, Dashboards, Workrooms); built a scalable design system; streamlined complex workflows; improved onboarding efficiency and adoption; aligned design direction with SaaS business goals.
Director of Product Design at Phrasee
December 1, 2022 - October 14, 2025Directed full UX/UI redesign of Phrasee's AI-powered marketing SaaS across web and mobile; established a unified design system with scalable patterns; applied responsive and accessibility standards; designed data tables, filters, and dashboards to support high-volume analytics; collaborated with engineering for clean handoff and mentored junior designers.
Head of User Experience at Oracle Maxymiser
November 1, 2019 - October 14, 2025Led UX/UI modernization of Oracle Maxymiser’s enterprise analytics platform; developed design systems and UI frameworks to ensure global consistency; expanded analytics workflows across multiple continents; partnered with distributed engineering teams and mentored designers; supported multi-tenant architecture and role-based permissions.
Freelance / Agency Designer at Freelance / Self-employed (1996–2015)
January 1, 2015 - October 14, 2025Delivered UX, UI, product, and brand design for startups, agencies, and global enterprises. Notable projects included consumer health apps, collaboration with major telecom labs, casino and gaming apps, and legal/enterprise redesign work. Led branding, web, and app design through own multimedia studio.
Head of Product Design at BriefBox
October 1, 2023 - June 1, 2025Sole Product Designer for the platform across web application, mobile app, and marketing site. Rebuilt navigation and core user flows to reduce friction and improve onboarding clarity; aligned design direction with user needs and business goals; strengthened the design foundation to support growth.
Director of Product Design at Phrasee (now Jacquard)
March 1, 2021 - December 1, 2023Led product design for an AI-powered enterprise optimization platform; modernised platform structure, improved consistency through a unified design system, and simplified multi-step workflows for global marketing teams; integrated AI-driven features with trustworthy patterns.
Contract Product Designer at BriefBox
September 1, 2020 - March 1, 2021Designed the first version of the BriefBox mobile app, defining early interaction patterns; added new web and mobile features during early growth; delivered branding, marketing, and social assets.
Career Break at Self
December 1, 2019 - August 1, 2020Covid-related personal time and light private design work.
Head of UX at Oracle Maxymiser
September 1, 2016 - November 1, 2019Led UX for Oracle’s enterprise experimentation and optimization platform; redesigned Campaign Builder, Reporting, and Audience Targeting tools; improved clarity of high-complexity screens; mentored designers and strengthened UX practices across regions.
Freelance UX/UI Designer at Various Clients (Freelance)
January 1, 2011 - December 31, 2016Selected freelance and contract work (2011-2016) strengthening UX/UI foundations for clients including Lloyds Banking Group, Rank Interactive, Thomson Reuters, Telefónica O2 Labs, Carphone Warehouse, Orange, and more.
Career Break
December 1, 2019 - August 1, 2020Covid-related personal time and light private design work.
Freelance/Contract Designer
January 1, 2011 - December 31, 2016Selected freelance and contract work across finance, telecoms, and media, including engagements with Lloyds Banking Group, Rank Interactive, Thomson Reuters (Westlaw UK), Telefónica O2, Carphone Warehouse, Orange, and Mobile Interactive Group. Built icon systems, mobile interfaces, and responsive layouts for diverse clients.
Education
Diploma, Higher Diploma in Multimedia Authoring at Mediatek
January 1, 1996 - December 31, 1997Diploma in Draughting at Durban – Congela Technical College
January 1, 1995 - December 31, 1996Matric Certificate, Technical Drawing at Howick High School
January 1, 1990 - December 31, 1992Higher Diploma in Multimedia Authoring at Mediatek
January 1, 1996 - January 1, 1997Diploma in Draughting at Durban Congela Technical College
January 1, 1995 - January 1, 1996Matric Certificate, Technical Drawing at Howick High School
January 1, 1990 - January 1, 1992Higher Diploma in Multimedia Authoring at MediaTek
January 11, 2030 - January 29, 2026National Certificate in Drafting at Durban Technical College
January 11, 2030 - January 29, 2026Higher Diploma in Multimedia Authoring at MediaTek
January 11, 2030 - January 29, 2026National Certificate in Drafting at Durban Technical College
January 11, 2030 - January 29, 2026Qualifications
Higher Diploma in Multimedia Authoring
January 11, 2030 - January 29, 2026National Certificate in Drafting
January 11, 2030 - January 29, 2026Higher Diploma in Multimedia Authoring
January 11, 2030 - January 29, 2026National Certificate in Drafting
January 11, 2030 - January 29, 2026Industry Experience
Professional Services, Software & Internet, Financial Services, Telecommunications, Media & Entertainment
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer today.